Zoe

[Zoe @TBSZoe]

A brand is the combination of associations and emotional links.
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

Since a brand is a set of associations, take into account that these are malleable! Any mistake or unfortunate event could also turn your brand into a set of bad associations.
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

The purpose of UX Research is to make the product or service easy to use, engaging, effective and efficient for the user. The first two can help elevate its attractiveness, while the later two can help it reach success. ⭐️
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

The first role of marketing is to make a decision easy to make! Give the customer a peace of mind when buying something. 🧘
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

@CheesmanEmilyy @lets_NEUROmkt Beautiful film to learn more about emotions and with great life lessons!

[Emily Cheesman @CheesmanEmilyy]

🧠🎬Ever wondered about the intricate workd of #Emotions? Dive into the film #InsideOut, which explores these theories and takes you on an emotional rollercoaster 🎥🎢 @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Zoe @TBSZoe]

@Rrriverr1108 @lets_NEUROmkt And that is why marketing should mainly target emotions!

[River Liu @Rrriverr1108]

Attention is a result of the emotion. If an advertising creates emotions, it create attention subsequently!

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[River Liu @Rrriverr1108]

Psychographic segmentation is becoming the new trend due to internet and rising accessibility! Traditional social demographics segmentation losses its power!

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Cyrus Tam @CyrusTamSK]

Every person is a brand.
All your actions and choices define you, and what you stand for, in the others' perspective

@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO #XperientialMkt

[Zoe @TBSZoe]

Perception is an active process that is constructed in time, sequentially. The mind does not work commutatively!

A → B ≠ B → A for the mind.

#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

Perception of information is influenced or determined by the surrounding. The mind assigns value with this mechanism of relatives and context.
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

Starbucks accomplished the construction of a very different ambience (nice place, free wifi, etc), and that’s how they established new anchor prices!
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

If you put one hand in hot water and the other in cold water and then both in water of the same temperature simultaneously, the first hand will feel it cold and the other one hot! That’s mind mechanism: relatives and context.
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

Did you know that it’s a myth that the left side of your brain is analytical and the right side is creative? Both sides are being used at the same time!
#NMKTRCH #MKTINGNEURO #XperientialMkt @lets_NEUROmkt

[Zoe @TBSZoe]

@mikohahahahaha @lets_NEUROmkt Tailoring the messages can also be more effective! Personalized persuation!

[Miko Yau @mikohahahahaha]

🎯A brand can deliver tailored messages for targeted customers.🎯
Base on #Big5 (#OCEAN), being open to experiencing new, I would probably buy a go-pro for my adventure!
@lets_NEUROmkt
#NMKTRCH #MKTINGNEURO

[Emily Cheesman @CheesmanEmilyy]

📸🔮Recalling a cherished memory brings forth emotions of nostalgia, joy, or sadness. #InternalTriggers #MemoryLane @lets_NEUROmkt #NMKTRCH #MKTINGNEURO #XperientialMkt

[Zoe @TBSZoe]

@CheesmanEmilyy @lets_NEUROmkt And it’s also a solid storing!

[Tyanne Williams @Tyannejadew]

The #heart and the #brain works together, therefore you cannot be rational without emotions. Without emotions there are no reasoning, no memories, etc.

Marketers can use this in advertisements that creates emotions to have more impact

#NMKTRCH #MKTINGNEURO @lets_NEUROmkt