Since a brand is a set of associations, take into account that these are malleable! Any mistake or unfortunate event could also turn your brand into a set of bad associations.
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The purpose of UX Research is to make the product or service easy to use, engaging, effective and efficient for the user. The first two can help elevate its attractiveness, while the later two can help it reach success. ⭐️
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Psychographic segmentation is becoming the new trend due to internet and rising accessibility! Traditional social demographics segmentation losses its power!
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Starbucks accomplished the construction of a very different ambience (nice place, free wifi, etc), and that’s how they established new anchor prices!
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If you put one hand in hot water and the other in cold water and then both in water of the same temperature simultaneously, the first hand will feel it cold and the other one hot! That’s mind mechanism: relatives and context.
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Did you know that it’s a myth that the left side of your brain is analytical and the right side is creative? Both sides are being used at the same time!
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🎯A brand can deliver tailored messages for targeted customers.🎯
Base on #Big5 (#OCEAN), being open to experiencing new, I would probably buy a go-pro for my adventure!
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The #heart and the #brain works together, therefore you cannot be rational without emotions. Without emotions there are no reasoning, no memories, etc.
Marketers can use this in advertisements that creates emotions to have more impact
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