RachelBuck

Content Strategist & Copywriter | Empowering businesses to craft purposeful, relevant, and humanised marketing content. My work:

[Dickie Bush 🚢 @dickiebush]

99% of effective writing is overcoming the urge to be clever, avoiding the internet's distractions, taking long walks, and being specific.

[Neil Patel @neilpatel]

We are seeing a shift take place in SEO.

It used to be where companies just asked us to optimize for Google.

Sometimes Baidu and Yandex as we deal with global campaigns.

Now, there have been alternatives for a while, from Bing to optimizing for social media (YouTube is the second most popular search engine), but most companies never cared.

But now, every week, we are talking to large corporations (Global 5000) who are requesting help with search on TikTok, Instagram, and YouTube and even asking for help with ChatGPT recommending their products.

Even though Google is the dominant player, companies are starting to look at SEO in a similar way to social media.

In which social media has been a multi-channel approach for a while.

SEO is becoming the same thing as companies are realizing that SEO is everywhere.

The real question is, who are the first ones to adapt as it will eventually become more saturated and competitive?

[RachelBuck @RachelMBuck]

An experienced #writer can help you to organise your thoughts by asking considered and enquiring questions that prompt you to think deeper and broader. Discussing your ideas can be invaluable when breaking new ground or forming athought leadership content.
#ghostwriter #marketing

[SB @sibuckphoto]

Crafting a new Pinot is serious business. Winemaking, as in all agricultural pursuits, is hard work, at the mercy of nature and fuelled by a deep passion for the endeavour. Here Oli Pugh at @FlintVineyard samples a special imminent pre-order release.
Thirsty?

@nikon @ProfotoUK

[RachelBuck @RachelMBuck]

So true.

[DAN KOE @thedankoe]

It's pretty simple.

Whenever I feel like shit, it's because I've stopped putting as much effort into the development of health, fitness, relationships, intelligence, or business.

No amount of worrying is going to fix a problem solved by doing.

[RachelBuck @RachelMBuck]

@GaReth_Rutter Won't AI make this worse? Drawing from the same inspirational source?

[RachelBuck @RachelMBuck]

Go see @Ben_garrod to have your mind blown, be inspired and entertained.

[Prof Ben Garrod @Ben_garrod]

🦤 For #DarwinDay I’m giving a talk at @uniofeastanglia trying to view mass extinctions in a different light, and understanding how they fit in with an evolutionary narrative. Come along if you’re in the Norwich area

@JohnInnesCentre @TheQuadram @NorwichResearch @NorwichSciFest

[RachelBuck @RachelMBuck]

In my experience, when a company has a consistent way of managing their marketing, their marketing output is also consistent. #Marketing #B2B #contentmarketing

[RachelBuck @RachelMBuck]

@aistronach They changed the priority on one near me. Confused drivers have turned to FB groups to agree on which lane to take on the approach.

[RachelBuck @RachelMBuck]

Amazing, deer with her fawn gracing my garden with their presence. Not fast enough for a photo! #homeworking

[RachelBuck @RachelMBuck]

#figma design with #figjam is a quicker combo for social media management than canvas and Miro I’m finding.
#marketing #SocialMediaManagement

[RachelBuck @RachelMBuck]

A Robin has been brightening my day with her hops and skips as she goes about the endless task of feeding her babies. Yesterday I found her dead and I sobbed like my dog had died. I marvel at how something so small can move me so deeply. #nature #Health

[RachelBuck @RachelMBuck]

Amazing, would love to find artefacts like this.

[Historic Vids @historyinmemes]

A 1,500-year-old arrow was unearthed this year in Norway, nestled amidst rocks. According to the research team, the arrow was likely encased in ice and subsequently carried downhill as the ice melted. Predating the era of the Vikings, the arrow was discovered by a group of Norwegian archaeologists. Found snugly between two rocks, the arrow's preservation was described as "remarkable," although not flawless. The presence of worn sinew and tar, which once bonded parts of the arrow, indicates that it may have been exposed and refrozen multiple times since its original loss.

Lars Holger Pile, an archaeologist affiliated with Secrets Of The Ice, informed Newsweek that over the past 15 years, more than 200 arrows have emerged from the ice in Innlandet County, Norway. The oldest of these arrows dates back 6,000 years. Pile explained, "This location was a hunting ground for reindeer, so the arrows were misplaced when the hunters failed to hit their target, causing the arrows to vanish into the snow. It may have been a missed shot, but from an archaeological standpoint, it was a bull's eye."

[Dickie Bush 🚢 @dickiebush]

I hated writing in school.

Mostly because college does a horrible job teaching it.

So when I entered the real world, I spent 1,000 hours learning to write effectively.

And here’s everything I learned distilled into 11 tweets (for free):

[Brian Solis @briansolis]

"Books are a uniquely portable magic." – @StephenKing

[RachelBuck @RachelMBuck]

70% of writing is thinking. Ok I made that up, but I think it's about right. If I sit down to write and nothing comes I know I've not spent enough time thinking or I need more external input.
#thinking #writing #marketing

[RachelBuck @RachelMBuck]

When creative block hits I down tools and leave my desk leading to unusual working conditions, including at the vets, in Tesco's car park, in the gym changing room, on a tree stump with a very bored dog.
#writing #B2B #creativity #contentmarketing

[RachelBuck @RachelMBuck]

"The problem with writing is thinking", possibly the best article I've read about writing content for marketing. Thanks @THINKING_SLOW https://t.co/bieZheOkjW

[Borg & Overström @BorgOverstrom]

Our most popular model of water dispenser. The B4 is compact, has a large dispense area for bottles, multiple water options and flexible configuration. Watch Facebook video. https://t.co/kPRFcAgykN #workplaceexperience #healthandwellness