Rachel

Head of Content Marketing at @97thfloor.

My texture is the best fur (chinchilla).

[Rachel @Rachel_Bascom]

They finally let me write an article about Taylor Swift! 🤣 Check it out!

Taylor Swift is the world's best content marketer https://t.co/tQ0mD2GnSB

[APStylebook @APStylebook]

e.g. means for example. It is always followed by a comma.
i.e. is the abbreviation for the Latin "id est" or that is (to say). It is always followed by a comma, as well.

[Mohammad @MargBarAmerica]

in the wake of this new ice murder in minneapolis, remember that 90% of the accounts justifying it on here are bots. don’t argue or engage with them

[Assal Rad @AssalRad]

“Domestic terrorist” “Nice young man”

[evan loves worf @esjesjesj]

Murdering people and kidnapping children is far worse than illegal immigration

[Isaiah Martin @isaiahrmartin]

Reminder that Kyle Rittenhouse showed up to a protest like this and Republicans called him a hero

[Mayor Zohran Kwame Mamdani @NYCMayor]

As tens of thousands across America protest the violence that ICE sows with impunity, federal agents shot and killed another person in Minneapolis today.

ICE terrorizes our cities. ICE puts us all in danger. Abolish ICE.

[Joshua Reed Eakle 🗽 @JoshEakle]

Federal agents are executing citizens and celebrating it.

This is what MAGA has done to our country.

[Melanie D'Arrigo @DarrigoMelanie]

Your reminder that the Nuremberg Trials established that "just following orders" is not a defense for federal paramilitaries breaking the law and committing atrocities.

[Headquarters @HQNewsNow]

The Harris campaign wishes a happy IVF Day to everyone except for @JDVance

[Merriam-Webster @MerriamWebster]

i.e. = that is
e.g. = for example

[Rachel @Rachel_Bascom]

The thing about NYT Connections is that it’s not a word game, it’s a general knowledge game and I’m not that knowledgeable, generally

[Quite Interesting @qikipedia]

A ‘boomerang word’ is borrowed from one language to another and then reborrowed back to the first one. Eg, English ‘cutlet’ became Japanese ‘katsuretsu’ which then came back to English as ‘katsu’, or ‘animation’ became ‘anime’ in Japanese and came back as ‘anime’ in English.

[Project Hail Stevie @IGoBySteve]

Just got an after hours email from my new CEO and noticed he added this little disclaimer. You love to see it.

[Rachel @Rachel_Bascom]

But also monetising security features is just sinister work anyway imo. See also: Elon gatekeeping 2FA

[Rachel @Rachel_Bascom]

If your product/service’s only “value” is exclusivity then that’s your real problem. You’ve given yourself a ceiling when you could actually think about ways to expand with an elevated product e.g more Clear lines at each airport, more perks/reward tiers, partnerships

CC: Delta

[Nathan Hubbard @NathanCHubbard]

CLEAR is a case study in overselling a subscription w/limited supply (fast TSA experience). Regular TSA lines are now routinely shorter. Only way out is to raise prices and intentionally lose customers to reestablish the value proposition. Otherwise whole biz implodes on itself😱

[Rachel @Rachel_Bascom]

$6k for silver is CRAZY considering silver is basically worthless 😭

[The Points Guy @thepointsguy]

📍Earning MQDs just got a tad bit more complex, with changes to the qualifying tiers needed in order to hit Medallion status, which will be valid for two years after the qualifying period:

-Silver: 6,000 MQDs
-Gold: 12,000 MQDs
-Platinum: 18,000 MQDs
-Diamond: 35,000 MQDs

[Sundance Resort @SundanceResort]

In case you missed it - meet Ida. Grateful to have this puppy on our avalanche patrol team as we gear up for another amazing winter! ❄️🐾

[Rachel @Rachel_Bascom]

I feel like Instagram is also about to get a huge boost in signups from people who want a Threads account without all their Instagram followers

[ITV News @itvnews]

Princess Anne rides behind her brother King Charles III

She plays the very important role of the prestigious “Gold-Stick-in-Waiting”, which means she is entrusted with the monarch's personal safety #Coronation
https://t.co/UjObJnhUV0