in many cases, using big technical words related to your industry on social media alienates most of your audience, and only impresses people within your industry.
and that's the tea!
A few years back in Yosemite there was a problem with bears getting into trash cans and ppl said ‘why not make the cans more complex?’ And a ranger said ‘bc there is significant overlap between the smartest bear and dumbest human’ and this election feels like that quote to me