One of my favorite explanations of what a Chief Storytelling Officer is came from Todd Runestad. 👇
"My role as Chief Storytelling Officer is to help our sales team know who they are, who their audience is, and who their client is, so they don't sound like an idiot." 🤣
A good Chief Storytelling Officer helps your customers feel something. A great one helps your team, your customers, and everybody else feel the same thing.
Storytelling is a communication superhighway. It connects people, near and far, quickly. It flows in multiple directions. And anyone can hop on or hop off at anytime.
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Telling stories for your brand is nowhere near good enough anymore.
You need an entire ecosystem of stories, woven together by a narrative that ONLY belongs to you and your team.
Never imagined I would one day see myself on the big screen. It was truly special to attend a special screening of an upcoming NET documentary and witness such a powerful story come to life.
A huge credit to Rain Bennett for crafting such a deeply moving narrative. The film beautifully captures the courage of NET patients and caregivers and thoughtfully portrays the often unseen, treacherous journey that cancer brings—not just for those diagnosed, but for the families who walk every step alongside them.
I walked out of the screening with a renewed sense of purpose and enthusiasm—to keep pushing the science forward, continue working on meaningful research, and help bring our NET community even closer together.
Stay tuned for the documentary launch later this year. I cannot wait for the world to see these powerful stories.
@rainbennett@lisayentwin@NCFCancer@CarcinoidNETs@NANETS1
Your heart is the engine and your head is the control panel. Without your heart, you won’t be able to move. But without your head, you won’t know where you’re going when you do.