RayPoonMY

Exploring social media content marketing | Studying mindful living in daily life | Communications professional

[RayPoonMY @RayPoonMY]

"Start where you are. Use what you have. Do what you can."- Arthur Ashe via @Lifehackorg https://t.co/VuUBQ0Snsk #quote #inspire

[RayPoonMY @RayPoonMY]

@ChannelNewsAsia Could barely watch a minute of the Spurs-Saints game without the feed stuttering, or the resolution suddenly becoming very low, or getting an error message. First time in many years experiencing such a bad live football telecast from a cable tv provider.

[RayPoonMY @RayPoonMY]

Phone crashed suddenly and had to spend a big part of the weekend setting up a new phone. 10 years ago, it might have taken me 30mins. Now it takes a day. Which shows how many things we use our mobile phones for nowadays.

[RayPoonMY @RayPoonMY]

Strong declaration on the importance of #marketing: "Because the purpose of business is to create a customer, the business enterprise has two & only two basic functions: marketing & innovation. Marketing & innovation produce results; all the rest are costs." -Peter Drucker

[RayPoonMY @RayPoonMY]

Key takeaways: Be very focused on a single message; tell a story the audience can relate to; be consistent. #branding #marketing https://t.co/n9CEglm9vB

[RayPoonMY @RayPoonMY]

Confirmation bias: When people would like a certain idea/concept to be true, they end up believing it to be true. They embrace information that confirms that view while ignoring or rejecting anything that casts doubt on it. https://t.co/RLJEsXoBZa #psychology #selfhelp

[RayPoonMY @RayPoonMY]

"Infographics" are an oft misused term. The visuals on an infographic must help you understand and remember the content better. Just putting images & text together doesn't mean it's a #infographic. https://t.co/Q9NwPpO1DP #graphicsdesign

[RayPoonMY @RayPoonMY]

Infographic: The Anatomy of a Smart City https://t.co/gKgeHZ3Qt1 via @Visualcap Neat data & visual story that illustrates what #smartcities look like.

[RayPoonMY @RayPoonMY]

How brands can avoid working with fake #influencers. Wow, you can buy 100 fake followers for just 3 dollars :p https://t.co/hmQFRf5SfM #socialmediamarketing

[RayPoonMY @RayPoonMY]

Great guide to quickly setting up a straightforward Google #AdWords campaign https://t.co/gSBbkDkx2O #socialmediamarketing

[RayPoonMY @RayPoonMY]

Good corporate #storytelling puts the audience first, builds trust, & grabs attention by alternating between a problem & resolution of the problem. https://t.co/mZMbWTADq7
#marketingstrategy

[RayPoonMY @RayPoonMY]

"There’s a lot of work that goes into every single post. Every post needs to fall within a content pillar that we have to create for a brand and ensure that the copy suits the brand’s persona.” -@xavierlur #digitalmarketing https://t.co/b8GlhQJt0J via @sgsmu #socialmediastrategy

[RayPoonMY @RayPoonMY]

Strategic Planning VS Tactical Planning. Or the difference between WHAT you want to achieve (the business objectives) in the long run VS HOW to do it in the short-run. #DigitalMarketing #MarketingDigital

[Prerna Sharma 🧐 @prernatech]

#tactical planning is equally important while drafting #DigitalMarketing strategy. It helps in tracking your day to day activities for successful #marketing campaign. #tuesdaytrivia

[GovTech (Singapore) @GovTechSG]

We are now on WhatsApp! 📱🎊 Find out how GovTech is driving digital government transformation in Singapore's #SmartNation push, and how GovTechies are innovating for the public good. Add us to your contact list to get the latest news 📰 and highlights! 💡 #GovTechSG

[RayPoonMY @RayPoonMY]

@BillyTeoYH I haven't heard the part about composing music...wow. At least for now, the writing of news reports by AI is limited to straightforward, factual pieces.

[RayPoonMY @RayPoonMY]

Sobering read...40 to 50% of jobs would be automated by #AI in the next 15 years. What's left would be the jobs that require creativity or compassion & the human touch. #techdisruption https://t.co/yAzzUhp9y0

[RayPoonMY @RayPoonMY]

Yes! Finally found a good Twitter hashtag analysis platform that allows buying of single reports and doesn't require a monthly subscription. https://t.co/H3X1pYGK6F @TweetBinder #digitalmarketing #Analytics

[RayPoonMY @RayPoonMY]

For organisations that do #digitalmarketing really well, each of these components is a full-time role in itself.

[Rebekah Radice @RebekahRadice]

There's a lot that goes into a #DigitalMarketing strategy:

- Identify your customers and competitors
- Decide the role
- SEO and SEM
- Social Media
- Content Marketing
- Mobile Marketing
- E-mail marketing
- Measure
- Goals and objectives

[RayPoonMY @RayPoonMY]

Our 19yo intern recently said she doesn't have a FB account and that FB is for old people. https://t.co/7PI89hbmcy #digitalmarketing #socialmediamarketing

[Tottenham Hotspur @SpursOfficial]

🇰🇷 Congratulations, Sonny - #AsianGames WINNER! 🥇

[RayPoonMY @RayPoonMY]

Facebook gets outed - they're clearly cutting traffic referrals to your website & want you to host content natively on their platform. Nasty. https://t.co/Y6a4YuEwUF #digitalmarketing #socialmediamarketing