Two brothers shut down their startup, broke, and fresh out of ideas. Then strangers started emailing their dead website asking for help building the exact thing they'd just failed at.
Today, Zach and Elias Dorf's company @BaskHealth powers 100+ telehealth companies serving patients across all 50 states.
The brothers had spent nine months and practically every dollar they had trying to sell eyelash enhancement products through a direct-to-consumer telehealth platform. Google and Facebook wouldn't let them advertise prescription products. Customer acquisition was impossible. They ran out of money.
Both were ready to go back to their old careers. Zach to data science. Eli to healthcare venture capital.
Then the emails started coming in. Entrepreneurs had found their dormant site and wanted to know: can you help us build a telehealth platform like this? Not one or two. Dozens.
The brothers realized they'd been solving the wrong problem. The opportunity wasn't selling through telehealth. It was building the infrastructure that made telehealth businesses possible.
That became Bask Health. Patient intake, e-prescribing, pharmacy fulfillment, payments, compliance. Everything a founder needs to launch a branded telehealth company in days, not months.
Everyone's racing to build the next telehealth brand. Bask Health is building the platform they all run on.
As Bask Health scales, their team runs on Warp. While Zach and Eli focus on building the infrastructure layer for modern telehealth, Warp handles payroll, compliance, and benefits across every state. Automatically. In the background. The way it should be.
Congrats to the whole Bask Health team. Keep building.
Our founder @eli_dorf joins @himshouse to discuss the current status of Telehealth and what $HIMS moat is (if any) given how easy we make it for new entrepreneurs launching in the space
When I am Governor, New Yorkers will pay zero state income tax on the first $50,000 they earn.
For married couples filing jointly, zero state income tax on the first $100,000.
The largest middle-class tax cut in New York State history.
I regret to inform you that Ask Jeeves is dead. The site closed yesterday. Web 1.0 lost another founder.
Ask Jeeves: 3 June 1996 - 1 May 2026. Send no memes.