Matt Wilson

Chief Executive Officer, Eastport Holdings| M&A-Focused Business Transformer | Future of Performance Marketing and Advertising | Influential Team Leader

[Matt Wilson @RealMattWilson]

#DigitalSignage is a powerful tool with a complex rollout. Standardizing infrastructure across multiple locations is key. Network configurations, hardware specs, & display tech vary. We need flexibility & compatibility. #Tech #Performance #Marketing

[Digital Signage Today @DigSignageToday]

Deploying #digitalsignage across multiple corporate locations presents unique challenges, especially for organizations with diverse geographical settings.

Read the Omnivex Corporation blog to learn more: https://t.co/C1d9HQTBkb

[Matt Wilson @RealMattWilson]

AI in ad buying is gaining traction, but is it hurting performance? Google's AI tool might be a culprit. Transparency & accountability are needed. How do we quantify ROI at this stage? #AI #Marketing #DigitalMedia #adBuying https://t.co/J8BXsM8mbm

[Matt Wilson @RealMattWilson]

Smart cities are the future, but what makes them truly intelligent? Digital signage is key. How can we use it to improve urban life? #DigitalSignage #SmartCities #Tech #Marketing https://t.co/K8BGzc4pXo

[Matt Wilson @RealMattWilson]

That's the way the cookie crumbles. Only 8% of marketers are ready for a cookieless world. Over 30% of consumers will share data for better ads. #Cookies #ThirdPartyCookies #Marketing #Advertising https://t.co/WEQKINyMWN

[Matt Wilson @RealMattWilson]

#Reading builds knowledge, #TikTok entertains. But on the flip side, for #MarTech, short, engaging videos can be powerful tools, especially for slow readers who need more interactivity. Where does #BookTok exist at the intersection of this?

[Alex & Books 📚 @AlexAndBooks_]

Scroll less, read more.

(visual by @ash_lmb)

[Matt Wilson @RealMattWilson]

Is ad fatigue killing your ads? The future is #PerformancePublishing: data-driven stories that empower, not sell. What's your experience with ad fatigue? How can we focus on the customer journey?
#AdTech #Marketing https://t.co/KytdZhK0UD

[Matt Wilson @RealMattWilson]

Alex Schultz emphasizes unifying brand and #PerformanceMarketing for measurable outcomes. His journey highlights the evolving role of the #CMO, now encompassing brand, performance marketing, & user experience. How are you merging these in your campaigns? https://t.co/dHjMYlal39

[Matt Wilson @RealMattWilson]

The #MarTech market is saturated with over 14,000 product solutions. Net-new deals are slowing down, but the need for optimization remains. Shifting the strategy to partnerships and #Customization reduces spending even more. https://t.co/six10FFTpb

[Matt Wilson @RealMattWilson]

Online shoppers visit stores too! 87% use phones in-store to research. How's your online marketing driving foot traffic? #Retail #Omnichannel https://t.co/WuXYUklBRI

[Matt Wilson @RealMattWilson]

More thoughts on #Apple: it's humbling, motivating, and challenges any assumptions we might be making about emerging tech. While some tech might feel clunky now, there was no way to look at this homepage and imagine what was to come. #AdTech #MarTech

[Ash Lamb @ash_lmb]

Apple's website in 1997.

Even the biggest empire start small.

[Matt Wilson @RealMattWilson]

How can we ensure ethical and responsible data practices in this new era of contextual targeting? Given potential budget constraints, what strategies will be most effective for performance marketers in a tightening economic climate? #AdTech #Cookieless #PerformanceMarketing

[Matt Wilson @RealMattWilson]

Demographics are fading, but what's taking their place? #CannesLions #AdTech https://t.co/IDYnp3onrr

[Matt Wilson @RealMattWilson]

Potential 2025 trends: with stricter data privacy regulations, cookieless solutions will continue to evolve. Emotional connection and brand purpose will become even more crucial for campaign success. Advanced AI will further automate ad buying and campaign management.

[Matt Wilson @RealMattWilson]

Apple hits all three: engaging staff acts as brand ambassadors and product experts, floor design creates a seamless flow between indoor and outdoor spaces, AR experiences showcase product features & the HQ itself — but still evolving. #MarTech #Retail #OOH https://t.co/7USu7o4ffJ

[Matt Wilson @RealMattWilson]

What does this mean for advertisers? The launch of AudienceServices promises a comprehensive suite for global brands & agencies. Is the future of #AdTech all about #AI & audience data? Or are there other blindspots? #Marketing https://t.co/GLAWkig9Fd

[Matt Wilson @RealMattWilson]

@CNBC is moving towards a cross-platform vertical strategy. Subject matter experts will lead dedicated content teams across all platforms — TV, digital, & social. How can media outlets leverage subject matter experts to stand out in a crowded market? #MarTech #AdTech

[Sara Fischer @sarafischer]

No @axios media trends today — back next week — but a small item today on strategy shift coming to @CNBC
— The company is going to start building its biz around cross-platform verticals helmed by subject matter experts
⚾️Up first, @CNBC Sport

https://t.co/As2N398o8R

[Matt Wilson @RealMattWilson]

While #Gemini sounds promising, it'll be interesting to see its accuracy and impact on developer #Workflows. This has huge potential for streamlining workflows and accelerating development. AI-powered debugging is going to be a new frontier. #AI

[Addy Osmani @addyosmani]

In @ChromeDevTools, AI via Gemini can now help you understand what the problem is and how to fix it, straight from the Console!

[Matt Wilson @RealMattWilson]

40.9% see no impact yet, highlighting the early days. For those seeing a dip (18.2%), optimizing for AIOs & diversifying traffic sources is key. #SEO #FutureofAds

[Aleyda Solis 🕊️ @aleyda]

How have AI Overviews impacted your site's organic search traffic so far? - I asked in the last #SEOFOMO poll. Here are the results so far 👀👇

40.9% - Overall no impact
40% - I'm not monitoring yet
18.2% - Overall a negative traffic impact
0.9% - Overall a positive traffic impact

Answer here: https://t.co/5AKWhANPAF