Rebecka Schumann

Senior SEO Editor @TheSunUS. Previously @IBTimes.

[KATHRYN NEWTON @kathrynnewton]

TRAILER TOMORROW MEET FAITH #READYORNOT2 #ReadyOrNot2HereICome @searchlightpics

[Josh Martinez @JoshMartinez444]

Challenge producers you have one job CAST KEANU #bb27

[Cyrus SEO @CyrusShepard]

Dear Google,

First of all, thank you for including corroborating links along with your AI Overviews.

These links serve as a valuable, if small, source of traffic to publishers who provide information to fuel your AI answers, and they are helpful to users searching for more information.

That said, they are nearly invisible + useless on mobile

Unfortunately, this is where the majority of searches take place. Users must click and scroll several screens worth of real estate to even see these links. As your data must tell you, most don't bother.

And for those sites ranking #1 - presumably offering the most authoritative experience - the result is typically found far beneath the AI Answers, hidden corroborating links, and blocks of ads.

Every week, I need to deliver screenshots like this to clients to explain why traffic is decreasing 📉 even though rankings are up through hard work 📈

Can you do more to surface sources and corroborating links? The entire web would benefit.

Thank you. 🙏

[sylvia @bedxchem]

welcome to America.

[Lily Ray 😏 @lilyraynyc]

“Not a single site was able to recover from the Helpful Content Update was able to recover with the guidance Google put out.”

🔥🎤

(Also thank you for the shout out @CyrusShepard)

[Lily Ray 😏 @lilyraynyc]

This was mostly good, outside of overgeneralizing what SEOs do, and pushing a VPN at the end when he could have just recommended using the "Web" tab.

[Claire Rehfuss @ClaireRehfuss]

I’d pay money to see her and Tucker compete on The Amazing Race

[Pop Crave @PopCrave]

Norwegian interviewer Kjersti Flaa shares her “nightmare” interview with Blake Lively, conducted in 2016 while Lively was promoting Woody Allen's ‘Café Society’:

“Sitting down with Blake Lively and her co star Parker Posey for Cafe Society (2016) is the most uncomfortable interview situation I have ever experienced. Is it not ok to congratulate someone on their pregnancy or to ask another woman about costumes she is wearing in a film?”

[Rebecka Schumann @RebeckaSchumann]

Dougherty Dozen's Alex breaks silence on death hoax and blasts 'rumors' https://t.co/NowoOYjBFx

[Pop Crave @PopCrave]

Cop who arrested Justin Timberlake reportedly didn't know who he was:

“Justin said under his breath, ‘This is going to ruin the tour.’ The cop replied, ‘What tour?’ Justin said, ‘The world tour.’”

[Lily Ray 😏 @lilyraynyc]

So, Yahoo is growing since the May 5 update.

The vast majority of this is with syndicated content from other sites, where Google selects Yahoo as canonical. (Yahoo either self-canonicalizes or adds a canonical to the publisher depending on the contract - different conversation/rant for another time)

I'm including some example keywords where Yahoo ranks on page 1 for extremely high-volume terms. These are syndicated articles written by other publishers where Yahoo's version is chosen as canonical.

In almost every case, the publisher with the original article has lost SEO visibility for its own site in recent years (see second Tweet in this thread). But because the article is on Yahoo, it does great. Usually in Discover too.

I just find this whole thing... a bit ironic, in light of site reputation abuse.

[The US Sun @TheSunUS]

The U.S. Sun launches app to get instant access to the biggest stories and captivating videos – how to download it

https://t.co/C3p2yyWG3C

[Lily Ray 😏 @lilyraynyc]

The internet would suck without good SEOs.

[take another little reece of my heart now baby 💕 @connolly_reece]

Kensington Palace releases new photo of Kate Middleton, showing the Princess is alive and well

[National Center for Missing & Exploited Children @NCMEC]

Imagine if everyone on X followed the National Center for Missing & Exploited Children... Follow us today and help save a child's life.

[MrBeast @MrBeast]

I’m gonna give 10 random people that repost this and follow me $25,000 for fun (the $250,000 my X video made)

I’ll pick the winners in 72 hours

[Rebecka Schumann @RebeckaSchumann]

@LIRR can you say something about the 6:14 train?

[Jarrett Payton @paytonsun]

Talk about being at the right place at the right time! Taylor Swift and Travis Kelce leaving Arrowhead together after the game. #Bears #ChiefsKingdom #NFL

[🤙🏻soso🤙🏻 @sophiebuddle]

if ur bf says not to post that bikini pic ask him if that’s the jonah hill he wants to die on