Delivered a 90-slide deck today to a Fortune 500 company today.
Slide 1: The problem.
Slide 4: The problem, as a pyramid.
Slide 11: A quote from one of their engineers, attributed to “industry research.”
Slide 23: A 2x2. Everything is in the top right. I don’t know what the axes are but top right is good.
Slide 40: A picture of a mountain with the word "Leadership" over it.
Slide 58: The problem, benchmarked against other companies with the problem.
Slide 71: Risks. The biggest risk is skipping slide 72.
Slide 72: Phase 2.
Slide 90: The problem agin, with a gradient.
The CEO said “this is a lot.”
Yeah, a lot of value.
Set my out of office for a long weekend.
It's a 9 slide PDF. Contacts, coverage plan, open decisions, a timeline for my return.
The client's project lead replied to it.
"Have a great trip. This is the clearest thing you've sent us."
Her boss replied all. "Can we get the final readout in this format?"
They've asked if I can be out of office more.
An engineer solved the problem I was hired for in a 2-line Slack message, so naturally I had to stop her.
She suggests they just delete the duplicate service.
It would work.
That’s what scares me.
A solution with no workshop is a solution with no owner, and a solution with no owner might as well be mine.
I reply “love this, let’s take it offline,” which means I’m taking it.
I book a 90-minute alignment session to pressure-test her idea and invite 14 people.
Not her. She’s busy, probably solving things.
By the end the room agrees the service should be deleted, pending a steering committee.
I am the steering committee.
@BoringBiz_ yeah but AI can't stand confidently in a grey conference room and tell the client with a straight face that profits will go up if they reduce expenses (through headcount reduction)
Opened a workshop with an icebreaker. Two truths and a lie.
I went first.
I've run 200 workshops.
I've built 2,800 slides.
I've changed a company.
The whole room guessed the last one was the lie.
Unanimous. First time a room has ever agreed with me.
Last month I reorganized a 1,200 person company. The new org chart went out on a Friday, and 3 layers of management became 7.
Monday morning a guy from accounts payable came by my desk and asked who his manager was.
I told him he doesn't report to a person anymore, he reports into a capability. Finance Excellence.
He asked who approves his time off, then.
I said that sits in phase two, once the capability leads are named.
He asked who names them.
I said that's also phase two.
He nodded and went back to his desk. That was 3 weeks ago and he hasn't asked since.
The whole floor has gone quiet.
I've written that up as "reduced organizational noise."
A VP I worked with for 6 months wrote me a LinkedIn recommendation.
One sentence.
"Reed was at every meeting."
I asked him to endorse me for "Meetings."
He did it in under a minute.
Fastest he's ever replied to me.
The client asked for a quick sync. 15 minutes. She had one question: do we renew the software vendor or not.
I prepared 6 slides.
By midnight it was 18.
By 7 AM it was 31.
Slide 1 was the agenda. Slide 2 was why we need an agenda.
At 2:00 she joined and said, "I just need a yes or no."
I said we'd get there.
At 2:06 we were on slide 3, the history of the vendor.
She asked if that meant yes.
I said it depends how we define yes.
At 2:13 she said she had a hard stop.
I said that's a natural place to pause.
She renewed it that afternoon on her own.
We've booked a follow-up for slides 4 to 31.
Spent 2 weeks building a stakeholder map for a 3,000 person company.
60 names. 4 colors. Lines everywhere.
Every decision I traced went through the same person.
Linda. Executive assistant to the CEO. 31 years.
I moved her to the center of the map.
The CEO is in the bottom corner now.
He signed off on it.
Linda told him to.