THE RELEVANCE HOUSE

We are a Swiss-based branding & marketing agency, giving blockchain projects the power of branding and established brands the power of web3.

[THE RELEVANCE HOUSE @RelevanceHouse]

🚨🎉 We are pleased to announce that we just released the first edition of “Everything For Everyone All At Once,” a series of reports providing an in-depth quantified analysis of branding in the #crypto and #Web3 landscape! 💡

Find the report here 👇

https://t.co/tEUMQ2p3RZ

[German Ramirez @gerramirez]

🧵 1/ Leading a sustainable transformation isn't just about talking green — it's about walking the talk. In today's world, businesses must do more than just make promises. They need to align their #Purpose with actionable steps. 🌍 #Sustainability #Leadership #GreenBusiness

[German Ramirez @gerramirez]

Aligning #brandmessaging can be challenging, but uniting #MarketingStrategy & #Product teams is🔑. A strong brand promise isn’t just words;It’s how your product/service meets both the conscious & unconscious needs of clients.🎯How do you foster collaboration between both teams?🤔

[German Ramirez @gerramirez]

👀Could @Google be losing its grip on #search? As @ChatGPTapp releases a new search engine directly in competition with Google & #GenZ migrates to social search platforms like @tiktok_us, analysts starting to ask questions.🤔The end of “Just Google it”?👇 https://t.co/FEYsQNiqjL

[German Ramirez @gerramirez]

1/ 🌍 It seems like every major company today has a sustainability strategy — from energy giants to tech platforms. But is anyone truly listening, or has it become corporate background noise? 🎶👂

#Sustainability #SustainableFuture #BusinessStrategy

[THE RELEVANCE HOUSE @RelevanceHouse]

🗣 #CurrentlyRelevant Edition 26 is out!🚀 🤡

🗓 This time: @Visa is facing a major anti-trust lawsuit that could shake up the payments industry; Caroline Ellison given light 2-year sentence for role in @FTX_Official collapse; @solana partners with @Google to make #Web3 games easier to develop; 3 major Swiss banks launch tokenized deposits trial; @Bitpanda_global becomes official European partner of the NFL; @Nike abandons #NFTs on its SWOOSH gaming platform; and all the latest funding news including Celestia Network’s $100 million haul.🔥

Enjoy the read and remember that sharing is caring! 🙏

https://t.co/2nyXg9RGCt

#blockchain #web3 #crypto

[German Ramirez @gerramirez]

📝 🆕 Third edition of my newsletter “Tech & humanity: a ❤️ story” is out.

👀Location is the New Oil for #DigitalAdvertisers
Turns out, your teenager's whereabouts are worth more than "just" peace of mind! Apps like @Life360 have taken #location tracking to new heights,
🧵⬇️

[THE RELEVANCE HOUSE @RelevanceHouse]

🗣 #CurrentlyRelevant Edition 25 is out!🚀 🤡

🗓 This time: @Sony launches its own entertainment-focussed blockchain; Nostr is attracting praise for its blend of social media and #micropayments; France’s central bank governor calls for Europe-wide tokenization; Polkadot signs another big sports sponsorship deal, this time with Inter Miami; and we round up all the latest funding news, including Story Protocol’s $80 million haul in its Series B round.🔥

Enjoy the read and remember that sharing is caring! 🙏

https://t.co/SoWkpaQgiM

#blockchain #web3 #crypto

[German Ramirez @gerramirez]

🙏As an advocate for #ConnectionsThatMatter, I truly believe in the power of building meaningful relationships that go beyond the surface. 😍

#PersonalBranding plays a huge role in this - it's about professional presentation & authentic connections. 🚀
🧵⬇️

[German Ramirez @gerramirez]

🧵
🌟How can you adjust your brand personality to appeal to different demographics?🌟
🎯Know your audience: It’s all about understanding who you want to reach. Before expanding to new demographics, take the time to see how they align with your core brand identity. #TargetAudience

[THE RELEVANCE HOUSE @RelevanceHouse]

🗣 #CurrentlyRelevant Edition 24 is out! After a difficult few weeks, money is flowing back into Ethereum ETFs!🚀 🤡

🗓 This time: This time: A new crypto wallet promises to combine the benefits of self-custody with the recoverability of a traditional bank card. The Japanese government thinks that Web3 networks are public goods — a bit like lighthouses — and it has outlined ambitious plans to build a network of public Web3 infrastructure. We also take a look at the biggest Web3 funding and adoption news.🔥

Enjoy the read and remember that sharing is caring! 🙏
https://t.co/MM95Xqcuc5

#blockchain #web3 #Crypto

[THE RELEVANCE HOUSE @RelevanceHouse]

🗣 #CurrentlyRelevant Edition 22 is out! With all the emphasis on court cases and drama recently, we’ve decided to change tack this month by focussing in on Web3 adoption!🚀 🤡

🗓 This time: @Polkadot targets crypto newbies with a radically simplified app, the German government offloads $2 billion in #Bitcoin, and BTC ETF inflows continue apace with @BlackRock leading the pack, as the major players get ready for the expected launch of Ethereum ETFs next week. Meanwhile, we explore why some investors are happy they got robbed on Mt. Gox.🔥

Enjoy the read and remember that sharing is caring! 🙏

#blockchain #web3 #crypto
https://t.co/WwoY5fcs3t

[German Ramirez @gerramirez]

Firms who reach customers online are faced with an uncertain future as #Google merges #AI into search & deprecates third-party #cookies.😰
📰I examined the implications of the most significant changes the web has seen in decades - where do we go from here?
https://t.co/AHXxbGUT7V

[THE RELEVANCE HOUSE @RelevanceHouse]

🗣️ #CurrentlyRelevant Edition 22 is out! With all the emphasis on court cases and drama recently, we’ve decided to change tack this month by focussing in on #Web3 adoption!🚀🤡

🗓This time: We have a bumper edition focussed on Web3 adoption, with @Apple, @Microsoft and @Ford in the news over their blockchain plans. We also get you up to speed on Consensus’ new Web3 film platform, recent funding news, and recap on some of the US court cases affecting major crypto industry companies like Ripple and Gemini. 🔥

Enjoy the read and remember that sharing is caring! 🙏
#blockchain #web3 #crypto #NFT

https://t.co/e4NU9A9SjR

[German Ramirez @gerramirez]

Maintain a consistent #brand experience across all touchpoints is always out there as a rule. But the most important aspect? 💪

🙏 Finding your unique #positioning is the single biggest determinant of a successful brand. A great brand is like a great #movie. 🎥 ⬇️🧵

[German Ramirez @gerramirez]

📉 Despite the decline in #NFT values in 2022, many major #fashion firms have continued to launch branded NFT collections. 🧢👕👟
Building up on my previous article, i went ahead covering 2⃣ major fashion brands in the latest edition of my NL:🌟Brands in Web3 & Web3 in Brands🌟⬇️

[THE RELEVANCE HOUSE @RelevanceHouse]

🥳🚀 The latest edition of Currently Relevant is out now.

📄This time:

➡️ #web3‌‌ meets #IoT: telco giant @VodafoneUK is considering putting crypto keys in SIM cards.
➡️ @adidas partnership with move-to-earn game Stepn raises some eyebrows.
➡️ Facebook’s ill-fated Move programming language gets a new lease of life.
➡️ VCs flock to restaking projects amid Buterin skepticism.
➡️ #Crypto in the courts: Consensys, Craig Wright, CZ, Tornado Cash and Genesis.😥

Catch up on the details here:⬇️

https://t.co/ttnzHdicne

[THE RELEVANCE HOUSE @RelevanceHouse]

🧢👖👕Fashion brands have embraced #NFTs in recent years, with everyone from @PUMA to @Prada strutting their stuff on the digital runway.

🤔But behind all the hype and launch parties, what are leading fashion #brands actually using NFTs for?

Find out in our latest blog👇
https://t.co/SXIfoaAg2f

[German Ramirez @gerramirez]

🚀 I am super pleased to have the honor to kick off this year’s Interclean Amsterdam.

I will be taking about transformation in the cleaning industry & the need to face the reality of change, understand its root cause, and embrace the mindset that will catalyze the success. 🧵⬇️

[German Ramirez @gerramirez]

Stories aren’t just tales; they’re bridges that connect us:

🔍 We REMEMBER them: Stories stick in our minds long after they’re told, shaping our future perceptions.

👥 We SHARE them: Stories spark connections, creating a common bond of shared curiosity, humor, or emotion.
🧵⬇️

[German Ramirez @gerramirez]

💪Behind every impactful keynote are years of experience, days of research, passion for the subject, & engaging storytelling.
✨ My goal is to spark action and ignite change, so that you continue sharing ideas and insights triggered by our discussions.🚀
📩 DM me for more infos!