Research Moms

Combining market research with real life insight, The Research Moms are a unique resource for analyzing habits, behaviors and trends among moms.

[Research Moms @ResearchMoms]

Join Edison Research's @gsoto777 today at the 2021 @PRPDorg for the "Today's Audience is Here" session at 3:30 ET Registration: https://t.co/qiFrymbNxF

[Research Moms @ResearchMoms]

@FormulaGe with results from Edison Research polls in Georgia https://t.co/u9xuc2MUb9

[Research Moms @ResearchMoms]

You don't actually have to go to Miami to see Edison Research's @gsoto777 present on Multicultural Marketing to Millennials. The Radio Ink Hispanic Radio Conference has gone hybrid https://t.co/ixC0sHV3tk

[Research Moms @ResearchMoms]

36% of U.S. Latinos 18+ listen to #podcasts monthly -- but what about those who don't listen? Join us on Sept. 16 to learn about U.S. Latinos who aren't listening to podcasts! @AdondeMedia @LWCstudios @libsyn @prx @Simplecast @SonoroPodcast @Sxmmediagroup https://t.co/pIEv4gW9Dl

[Edison Research @edisonresearch]

Thank you for joining the #MomsandMedia webinar from @researchmoms and Edison Research, with #theinfinitedial data from @TritonDigital and Edison Research. You may download the presentation here: https://t.co/56dSkAWKjP #happymothersday

[Edison Research @edisonresearch]

33% of #moms with kids under age 18 in the household agree they are consuming more of their children's media for entertainment than their own since COVID-19 restrictions. #MomsandMedia @ResearchMoms

[Edison Research @edisonresearch]

39% of #moms in the U.S. with kids in the household have listened to a #podcast in the last month, up from 33% last year – 24% have listened to a podcast in the last week, up from 21% last year. #MomsandMedia @ResearchMoms

[Edison Research @edisonresearch]

72% of #moms in the U.S. agree that technology has been essential during the #COVID-19 pandemic. #MomsandMedia @ResearchMoms

[Edison Research @edisonresearch]

33% of moms in the U.S. with kids under the age of 18 in the household own a #smartspeaker. #MomsandMedia @ResearchMoms #voicefirst

[Research Moms @ResearchMoms]

24 hours from now! How are moms using #media during #COVID19 restrictions? Join @MelissaDeCesare Thursday at 2pm EDT for latest on Moms and Media from @researchmoms. Register now: https://t.co/xrfr5J36cq

[Edison Research @edisonresearch]

24% of U.S. #moms say they would like to quit using #socialmedia. Of those, 29% say they can't live without it. #momsonsocialmedia @ResearchMoms Full study: https://t.co/NTX0ShQnsm

[Edison Research @edisonresearch]

Thank you for joining @TheResearchMoms at Edison Research for Moms on Social Media: It's Complicated! The full study and recording of today's webinar may be accessed here: https://t.co/NTX0ShQnsm

[Edison Research @edisonresearch]

24% of U.S. #moms say they would like to quit using #socialmedia. Of those, 29% say they can't live without it. #momsonsocialmedia @ResearchMoms

[Edison Research @edisonresearch]

Do U.S. #moms feel as if #socialmedia has brought people together or divided people? They are split in their response. #momsonsocialmedia @ResearchMoms

[Edison Research @edisonresearch]

23% of U.S. #moms agree that being on #socialmedia has had a negative impact on their emotional well-being, which complicates their relationship with social media. #momsonsocialmedia @ResearchMoms

[Edison Research @edisonresearch]

U.S. #moms have a range of feelings associated with #socialmedia. #momsonsocialmedia @ResearchMoms

[Edison Research @edisonresearch]

Almost half of U.S. #moms on social media have been marketed to by friends working for direct sales companies. #momsonsocialmedia @ResearchMoms

[Edison Research @edisonresearch]

U.S. #moms interact with brands on #socialmedia, from following, to purchasing, to leaving reviews. #momsonsocialmedia @ResearchMoms

[Edison Research @edisonresearch]

Marketers take note: 80% of U.S. #moms use #socialmedia for product recommendations. #momsonsocialmedia @ResearchMoms

[Edison Research @edisonresearch]

44% of #moms age 18-34 on Facebook are part of a FB group that is helpful for parenting, compared to 32% of moms age 35-64 being part of the same kinds of groups on Facebook. #momsonsocialmedia @ResearchMoms