Almost half of weekly podcast listeners have kids, and 30% of them have already listened to a podcast, according to @edisonresearch at #PM22 . This means thereโs a huge potential audience for kids podcasts, and lots of growth ahead. @kids_listen
And finally my favorite takeaway, is the case @gsoto777 made for making relevant stories for his parentsโ generation of immigrants to the U.S. When they hear themselves in stories or represented by hosts, they are more likely to listen. โค๏ธ