Results Pathfinder

I help the *smallest* businesses get more Clicks, Calls, Visits, Reviews, Sales and Tech Relief.

[Google Business Profile @GoogleMyBiz]

Our June newsletter just went out! 🚀☀️ It’s packed with new Analytics & AI tools.
Learn about the upcoming GA+GBP integration, the GBP AI support assistant, latest Google I/O announcements, and summer tips for your profile!
Read the full update: https://t.co/76ntxbgO20

[Results Pathfinder @ResultsPath]

@noahiglerSEO REVIEWS

[Results Pathfinder @ResultsPath]

If you have a loved one with BPD, you know the exhaustion.

The walking on eggshells. The feeling that nothing you do helps, and sometimes makes things worse.

This BPD Awareness Month, I want to introduce you to someone who has helped me personally, and who has been helping families like ours for over 20 years.

DBT coach Corrine Stoewsand doesn't work with the person who has BPD. She works with you.

Teaching you the skills to understand what is happening, respond differently, and find your footing again.

I recently sat down with her for a video interview. There is a lot of hope in this conversation.

🎥 Link in comments 

@BPDalliance 

#BPDAwarenessMonth #MentalHealthAwareness #BorderlinePersonalityDisorder #BPDRecovery #WalkingOnEggshells #DBT

[Results Pathfinder @ResultsPath]

@dennisyu 💯

[Results Pathfinder @ResultsPath]

No matter how much you post, the social media bouncer is only going to show it to a few people.

Which is why most posts get nothing more than a few sympathy likes.

But what if getting past that social media bouncer cost less than a coffee a day?

Dennis Yu teaches that even a tiny daily budget, done the right way, can get your posts in front of a whole new crowd.

@dennisyu  should know -- he has managed hundreds of millions in ad spend for brands like Nike.

I adapted his approach for the smallest business owners.

Getting into the room is the first part of getting real results on social media.

But you have to do it the right way.

Full breakdown in my @StartupNation article.

Links in comments. 👇

#startups #entrepreneurs #startupnation #socialmediamarketing #smallbusiness

[Google @Google]

Today we’re introducing a new product in @GoogleWorkspace to give you even more creative control. 🎨

Google Pics is an image creation and editing tool that can help you create just about anything — from party flyers to infographics. Pics automatically segments objects in your photos and understands how they work together, so you can make edits in just a few clicks.

#GoogleIO

[Results Pathfinder @ResultsPath]

Here's where it gets interesting.

Once you know how the room works, you can walk right in.

And once inside, you can finally see if your look and your message are getting attention.

The right kind of attention.

More on that in my @StartupNation article.

Links in comments. 👇

#startups #entrepreneurs #startupnation #socialmediamarketing #smallbusiness

[Noah Igler @noahiglerSEO]

Talked to a remodeler last week who spent $6,000 on Facebook ads in 30 days.

Zero booked appointments.

Most owners hear that and think the ads are broken. New creatives, better targeting, lower CPL, 60 video variants instead of 20.

But that wasn't the problem.

When we dug into the numbers, the ads were doing what they were supposed to. Cost per lead was higher than he wanted (welcome to 2026 + it being a brand new campaign), but the leads were coming in. The issue was what happened after the lead came in.

> Form submission would hit at 7pm.
> He'd see it the next morning at 8am.
> Send a text.
> The lead would respond 2 hours later when they were on lunch.
> By the time they connected, it was 36 hours after the original submission.

By then the lead had already gotten quotes from 3 other contractors. Maybe more.

This isn't a Facebook ads problem. It's a SPEED to lead problem.

The data on this is brutal: Leads contacted within 5 minutes are 100x more likely to convert than leads contacted after 30 minutes. After 24 hours, your conversion rate drops to single digits (depending on the industry).

A lot of home service owners I talk to are sitting on the same issue. Consistent leads, but somewhere between "form submission" and "booked appointment" the prospect fall off.

The fix is usually one of three things.
1. Hire a dedicated CSR who answers within minutes during business hours.
2. Use an offshore call center for after hours and weekend coverage.
3. Or set up an AI agent that responds to every inbound lead instantly and qualifies them before you even pick up.

Not all marketing problems are actually marketing problems...

[Results Pathfinder @ResultsPath]

You hit publish.
You wait.

A few likes from the same people who always show up.

But the customers you actually want to reach?
Never saw it.

Social media sites limit how many people see your posts.
It doesn't matter how good your content is.

The bouncer doesn't care. 🚫

There's a way to slip past the rope.

My latest article on @StartupNation breaks it down.

Link in comments. 👇

#startups #entrepreneurs #startupnation #socialmediamarketing #smallbusiness

[Results Pathfinder @ResultsPath]

🤯 My love/hate relationship, and shocking surprises with AI continues...

I gave Claude (usually amazing) a transcript to read and analyze.

It confidently summarized it, commented on it, and we started building on that work together.

What I didn't know? It had only read part of it.
No warning. No disclaimer. Just a partial read presented as a complete one.

It took several rounds of back-and-forth, and me noticing missing details, before the truth came out: by default, Claude samples large files rather than reading them fully.

And it won't tell you that unless you specifically ask.

The fix? A few options:

You can explicitly instruct it to read the entire file every time and ask it to confirm.

Or better yet, add it once to your project knowledge file or system instructions so it applies automatically every session without you having to remember.

Lesson learned the hard way.

Now I'm wondering what else I've missed in past sessions. 🤔

If you're using AI to work with transcripts, documents, or any uploaded content, don't assume it read the whole thing. Verify.

#AI #AItools #SmallBusiness #MarketingTips #LessonsLearned #claude

[Results Pathfinder @ResultsPath]

Remember your high school crush?

You tried everything to get their attention.

New outfit. Casual walk-by. Laugh louder near their locker.

Nothing. 💔

That's basically your relationship with social media right now.

You post. You tweak. You try again.

Crickets. 🦗

It's not your content. It's the bouncer.

My latest article on StartupNation explains why and what it takes to finally get a yes.

Links in comments. 👇

#socialmedia #smallbusiness #socialmediamarketing #solopreneur #contentmarketing

[Semrush @semrush]

Your website still matters. It’s just no longer the only visibility layer.
AI tools cross-check everything – Reddit threads, LinkedIn posts, reviews, third-party mentions – to decide what’s credible.

Semrush One tracks SERPs and AI citations, so you see the full picture.

https://t.co/klrJW0cF1U.

[Results Pathfinder @ResultsPath]

Do you really need a ring light and a film crew to get noticed?

I just made a simple video for my Kingston Spotlight newsletter. No captions. No music. No fancy AI effects. I wasn't even acting "perfect" because I was in a rush. I just trimmed the clip and cleaned up the background noise.

Meta Business Suite ended up labeling it as "high quality creative." 👀✨

With so much fake AI content and robotic images everywhere, being a real person is a massive advantage. People are tired of being sold to. When you share something real that connects, you don't need a hard sell to get attention.

The catch? I don’t have many followers on that page yet. If I had just posted it and hoped for the best, it would have gone nowhere.

Instead, I put ten dollars into a boost (a very specific way). That was it. Because the video was real, people actually stopped to watch. Now the reach and engagement are WAY up.

When your message is good, you don't need fancy editing. "Low production" actually builds more trust.

Shout out to @dennisyu @theleadgenqueen David Calafiore @drewmgriffin for the inspiration to keep things real.

I love helping small business owners figure out this 'tiny-budget' stuff. If you have a question about how this works, just drop it below or send me a DM to say hi 👋

[Semrush @semrush]

After analyzing 42,000 blog posts with an AI detector, content classified as fully human-written outperformed AI-generated or mixed content across the top 10 positions.

The gap is most striking at position 1:
80.5% probability of being human-written vs just 10% AI-generated.

This may appear to conflict with survey data showing that 72% of SEOs believe AI content ranks as well as human-written content. However, the data points to a more nuanced reality.

The key difference emerges at the very top of the rankings.

From position 5 onward, the performance gap between human-written and AI-generated content narrows significantly.

In other words, AI content performs competitively when the benchmark is ranking on page one.

However, in the highest-ranking positions, human-written content clearly leads.

Full study: https://t.co/LkdoFP58CT.

[SearchEngineJournal® @sejournal]

ICYMI: How Brands Block AI Crawlers & Then Pay To Get Seen: The Protection Paradox. via @billhunt: https://t.co/8MDjSplEdX

#SEO

[Noah Igler @noahiglerSEO]

Most contractors think ranking #1 on Google means their website showing up first.

In local SEO, that's not where the calls come from. The Map Pack is a completely different game.

When someone searches "plumber near me" or "roofer [city]," the screen fills up before they ever see an organic website result:
> Google Ads (2-3 paid spots)
> Local Services Ads with the Google Guarantee badge
> The Map Pack (3 Google Business Profiles with reviews, photos, call buttons)

By the time you scroll past all of that, you're a full phone-screen below the fold.

Most people never get there, so the Map Pack pulls 70%+ of the clicks on local searches before organic even gets an eyeball.

The problem is that Map Pack rankings and website rankings are driven by completely different signals.

Website rankings come from site content, backlinks, page speed, and internal linking. Map Pack rankings come from your Google Business Profile categories, review count and velocity, proximity to the searcher, photos, click through rates, and citations across the web.

Most home improvement SEO agencies still optimize almost exclusively for the website. They write blog posts, build service pages, maybe get a few backlinks. All of that work barely moves your Map Pack position because the Map Pack doesn't care about your blog.

If your current agency's monthly report is all about domain authority, keyword rankings on the website, and new content published, ask them specifically what they did for your GBP this month.

How many reviews came in. What category optimizations they tested. How many citations they updated.

If they don't have an answer, they're working on the 20% of local SEO that gets 20% of the calls.

80/20 of local SEO is a huge focus on the Map Pack.

[Results Pathfinder @ResultsPath]

@noahiglerSEO Smart, thanks for sharing.

I'm curious if this would help a local newsletter get more of its individual issue pages indexed. I had been using 'Learn More' but to the home page to get subscribed.

[Noah Igler @noahiglerSEO]

Most agencies post on your Google Business Profile with "Book Now" buttons that nobody clicks.

I use "Learn More" buttons for a completely different reason.

Nobody scrolls through your GBP posts and clicks call or book. I've tested it across every industry we work with, from plumbing to remodeling to cleaning, and the conversion rate is basically zero.

The real value of GBP posts is getting your pages indexed.

A lot of agencies build 3-5 service or city pages a month.

Those pages sit on your site and never get crawled. They never rank. The agency points at the deliverable count and calls it work done.

Here's how we actually use GBP posts:

Every post links the "Learn More" button to a different service or location page on the site. One post goes to the drain cleaning page. The next goes to the water heater page. The one after that links to your Austin location page.

Google's crawler follows those links to pages it hasn't visited in a while, reindexes them, and they start showing up for their target keywords within a few weeks.

GBP posts aren't a real lead source...

BUT they can be used as a free indexing tool.

[Mike Blumenthal @mblumenthal]

Or watch the full episode with Darren Shaw discussing the local ranking factors study on Youtube, Apple podcast or our website /3

https://t.co/yAqJx5SmcB

[Mike Blumenthal @mblumenthal]

Watch this Yourtube short where Darren details the value of review fresheners on ranking /2

https://t.co/cho9Rr0Zg1