retroviral

AdAge small intl agency 🥈| PRovoke African agency🥇| #MyKreepyTeacher and others. We’ve made more brands ‘go viral’, globally, than any other agency in Africa

[Castle Milk Stout @CastleMilkStout]

Clan names carry our history. For SA's 4M+ Deaf community, there was never a way to sign them, until now - https://t.co/wsHw2qDwif

 Savour your richness, in every language. #SignYourClan

[Ads of the World by Clios @adsoftheworld]

Sign Your Clan - New Castle Milk Stout @CastleMilkStout campaign by Retroviral https://t.co/sOq8OMk7Om #creativity #inspiration #advertising

[Ramify @Ramifybiz]

#Ramify: Faith & Fear x Retroviral strikes gold at the 2026 Ad Age Small Agency Awards

@retroviral • #paid

https://t.co/dFs0lNsvFJ

[retroviral @retroviral]

@adtransfers Not the first female. @MasisiKoketso is the agency’s first *ever* ECD

[Adcomm @Adcomm_Media]

Retroviral appoints Koketso Masisi as its first Executive Creative Director https://t.co/Enz9ZZu8ob via @Adcomm Media @retroviral

[uNcè🇱🇸🇿🇦🇸🇿 @Nce_Again]

@retroviral 's executive creative director, Koketso Masisi, talks about empowering women... https://t.co/Y1vhXsWs04

[Castle Lager SA @CastleLagerSA]

INQAAABA! 🍻

From the first whistle to the last drop. We have stood right by @BafanaBafana alongside the ama fans bethu. 🇿🇦 🫶🏼

#FIFAWorldCup #BafanaPride

[Jared Wright @jaredwright17]

Never in doubt. 😏 #BafanaBafana @CastleLagerSA

[Mike Sharman @mikesharman]

South Africa always finds a way

[retroviral @retroviral]

Happy sweet 16. To us 🔥

Thank you to every one of you who has been on this journey with us 🙏

[Mike Sharman @mikesharman]

16 years ago, we lied to ourselves, said we'd give it 3 months to land an anchor client and eat the entrepreneurship elephant - one bite at a time. We closed a small 'Miller Rock the Boat' social media gig; a six month, R10K per month commitment that alleviated the pressure. Once you prevent the fears of financial failure from constricting your creativity, you set yourself up for magic.

We shot our shot, landed Nando's as a client through the iconic Black River FC, and took their 'tactical poster' tactics into the blogger and social-sphere for the first time ever. We started making these case studies - annually - to signal to the market the cool shit we were working on...

This one from 18 months into the Retroviral journey was made by an up and coming director and me, in my dad's study. That director is the enigmatic Fausto Becatti. A further six months later, we won our first Cannes Lions International Festival of Creativity Bronze Lion. I had no idea how big a deal that was. We started this agency by hunting the remarkable; the metal was a by-product.

Today I celebrate 16 years of 'making shit go viral', and I can honestly say I love my job now, more than ever. To everyone who's believed in this project - either as a client or colleague - I salute you. Thank you Taryn for always keeping me humble, challenging me when the work is not strong enough, and being the ulimate muse. And to Dr. Shaka Sisulu for being the best business partner a boy could ask for. Cheers to you Murray, for all the support and wingmanery during our first five years. Not bad for a couple of govies ;)

[Ramify @Ramifybiz]

#Ramify: Andre Esterhuizen — hybrid craftsman — is STECO hybrid power tools hero

@retroviral • #paid

https://t.co/qCnyjxMRbg

[Ramify @Ramifybiz]

#Ramify: Bananas South Africa and Retroviral recreate 3 decades of football history for Castle Lager

@retroviral • #paid

https://t.co/WkyRkeoReW

[retroviral @retroviral]

We move 🔥

[Bizcommunity.com @Bizcommunity]

SA PR specialist awarded Sabres; 2 African agencies receive top award https://t.co/wu0E2pCmcc via @Biz_Africa @retroviral @IrvinePartners

[retroviral @retroviral]

Proud supporters of local, marketing industry, quality-journalism

[Ramify @Ramifybiz]

Thank you to @retroviral for renewing your premium membership on Ramify — connecting marketers, agencies and suppliers free of charge! #PremiumProfile • Powered by @MarkLives

https://t.co/NYdqDwdkLk

[retroviral @retroviral]

You really need new headshots @mikesharman 😜😘

[Africa PR Week @africaprweek]

We are honored to spotlight these visionary leaders who are driving the future of communications in South Africa. From shaping some of the continent's most iconic brands to pioneering digital-first storytelling, these professionals are setting the gold standard for strategic excellence and reputation management.

Recognized among the Top Men Shaping the PR Industry in South Africa, these trailblazers are at the forefront of innovation, navigating a complex global landscape with localized intelligence and creative brilliance.

Join us in celebrating these industry titans:

-@dustinchick , Partner & Chief Executive, Razor Public Relations (The Up&Up Group (affiliated to the global M&C Saatchi Group)

- Aphiwe Faku, PR Brand Manager and Media Relations Specialist

- @bradlyhowland , President of the Public Relations Institute of Southern Africa (@PRISA_Africa )

- @TebogoDitshego , CEO of @DitshegoMedia

- @paulWreynell , Managing Director, @PaddingtonStaPR

- @ThebeIkalafeng , Founder and Chairman - @brandafrica

- @Karl_Haechler , CEO, @BursonGlobal

- @sylvesterchauke , Founder & Chief Architect, @DNABrandSA

- @mikesharman , Chief Creative Officer, @retroviral

- @Zibusiso , Executive Chairman of M+N and CEO of @Avatar_ZA

[retroviral @retroviral]

A result of pure joy 🤩

[MarkLives.com @MarkLives]

#AgencyLeaders 2025: PR Agency of the Year
This agency has long been synonymous with earned-media excellence and campaign virality. @retroviral @mikesharman

Powered by @RAPT_Creative

https://t.co/KhQKg7ktId

[Mike Sharman @mikesharman]

We made shit go viral and won four small agency of the year awards, locally and globally this year at @retroviral. Proud as proverbial punch

[Pendoring Awards @Pendoring_]

A massive shout-out to @retroviral for securing a Craft Gold for Original Music & Sound Design for "The Taste of Home."

They also picked up a Craft Certificate for Film Crafts – Writing for the same powerful campaign!

#iPendoring25 #CraftGold #RETROVIRAL #SoundDesign

[Arena Events @ArenaEventsZA]

🏆 Small Agency of the Year
Finalists
Boundless
Halo
Retroviral

Winner: @Retroviral
#FMAdFocus2025

[retroviral @retroviral]

Your mom’s favourite small agency has done it again, and again, and again, and again in 2025.

[Mike Sharman @mikesharman]

We made shit go viral and won four small agency of the year awards, locally and globally this year at @retroviral. Proud as proverbial punch