The most hilarious thing about paid social media ads and pixel tracking is that when people hate my ads, they look at them so then Facebook or x thinks they’re interested so then it start showing them more stuff and then they hate us so they look at it again, so then the social media start showing them it even more and then they go crazy lose their mind and we get mega stalkers
“We saw like… 5-7% growth in sales.”
- LCsign's Tony referring to racking up tens of millions of views on tiktok)
Seems low? Depends what you’re measuring.
Here’s the thing about ROI in marketing and PR - It’s somewhere between 0 and ∞.
- What’s the ROI of someone hearing your name and instantly thinking, “Oh yeah, I’ve heard of them, they're great”?
- Now flip it: what's the ROI of them thinking, “stay away from these guys“? exactly.
Enter LCsign: Chinese LED manufacturer that is known for it's INSANELY talented marketing person - Tony.
With tens of millions of views pulled, everyone knows them. but that does't necessarily mean massive sales. (in this case, about 5-7% increase only after going viral).
No, it didn’t 10x sales.
It didn’t turn every viewer into a customer.
But it did something just as powerful:
It made people know about LCsign.
Because sometimes the value of marketing and PR efforts aren't measured in transactions - they're measured in trust, attention, and reputation.
h/t @jakenbakeLIVE and @LCsign_tony for a great interview
most people speak about 150
words per minute, and read 200 wpm.
most type about 50 wpm and listen around 150 wpm.
speech-to-text is the optimal interface that gets us closest to thinking velocity.
yet our thinking is mostly limited and constrained by our language.
@VitalikButerin@Shillverstein@pt0kes VCs push startups to burn cash fast to hit the next round. This fuels the illusion that 8-hour weeks for $500K are normal. The cycle isn't about building—it’s about raising. The excess money warps incentives and makes real efficiency impossible.
@VitalikButerin@Shillverstein@pt0kes Most companies are just loops of exploitation. Employees want to get paid for the least work. Layers of middlemen exist only because no one is truly aligned. If people were, HR and most management wouldn't even be needed.
@VitalikButerin@Shillverstein@pt0kes SBTs are the way. Tokens should not be tradable until there is enough demand for the use case NOT just speculation. Interests need to be aligned from the start
@VitalikButerin@Shillverstein@pt0kes Ive been building a platform for 7years and have self funded and have been called all kinda names from people because we havnt launched yet. The problem is most crypto companies raise money for a product that doesnt make sense and give up after.
@VitalikButerin@Shillverstein@pt0kes VCs push startups to burn cash fast to hit the next round. This fuels the illusion that 8-hour weeks for $500K are normal. The cycle isn't about building—it’s about raising. The excess money warps incentives and makes real efficiency impossible.
Fighting consumes energy and brings people to the breaking point. This is part of the condition of life.
Do I feel good when I hear people from crypto twitter and VC firms telling me that PvP KOL degen casino that's money-losing for >99% of its own users is the best product market fit that crypto is going to get, and it's "condescending and elitist" to wish for something better?
Or when people with no understanding of the ethereum foundation internals tell me exactly whom I should rip out of the organization and whom I should throw in, and on top of that expect it all to get done within 2 weeks?
No, I do not feel good at all hearing these things. There are even times when they make me feel emotional desire to quit. But each time that happens, I always see a sign from the world, something that reminds me that we are fighting for something valuable, that is worth fighting for.
If you look inside yourself, you will find things worth fighting for too.
Don't cancel yourself.
Become uncancellable.
Milady
@elonmusk well as alan watts said.... Money is a measure, like inches are measures, and using money to solve a recession is like trying to make a yardstick longer to fix a shortage of yards. The economy, like life, isn’t built out of abstractions—it’s built out of real things.