Right Formula

Award-winning sports marketing consultancy

[Right Formula @RightFormula]

https://t.co/1ORNksDg1R

[Right Formula @RightFormula]

A chance for Right Formula to win 🏅 at the Sports Business Awards.

After an exciting year, activating across multiple different sports, we’re proud and excited to have been shortlisted for Agency of the Year.

Click the link in the comments to learn more about the work we do for our clients to maximise their sport partnerships 👇

#SportsMarketing #SportsBusinessAwards #MarketingAgency #SportsMarketingAgency #SportsPartnerships

[Right Formula @RightFormula]

Four countries. Four sports. Multiple activations. One team.

It was a busy weekend even by Right Formula's standards as our team tirelessly activated for clients at the 152nd Open, the Hungarian GP, the London E-Prix, and the Brickyard 400 in NASCAR.

From experiential and hospitality to digital, communications and design, the Right Formula team delivered!

#SportsMarketing #TheOpen #HungaryGP #FormulaE #LondonEPrix #Brickyard400

[Right Formula @RightFormula]

A partnership that knows no boundaries: Right Formula x @airwallex.

We’re excited to be working with Airwallex, a global leader in the payments sector, to activate its partnership with McLaren Racing. Drawing on our extensive expertise in innovative sports marketing, we’ll be helping Airwallex to drive maximum value from the partnership. In doing so, we will build awareness around the brand’s core goal of creating a world where businesses can grow without borders.

We look forward to a successful collaboration that will drive growth and innovation for both brands. Learn more about the partnership in @EuropSponsAssoc: https://t.co/wVAOycgehM

#SportsMarketing #NewClient #McLaren #Formula1 #F1

[Right Formula @RightFormula]

At another memorable #SilverstoneGrandPrix, the drivers weren't the only ones operating at 200mph. The Right Formula team were on the ground to ensure, from the ever-popular Pirelli Hot Laps to Hilton's hospitality experiences, our clients' activations went off without a hitch. Great work from the whole team!

#SilverstoneGP #BritishGP #BritishGrandPrix #SportsMarketing #Formula1 #F1

[Right Formula @RightFormula]

EURO 2024 has arrived, and with competition high among sponsors to drive fan engagement, how can brands create digital campaigns that stand out? Our Senior Digital Manager, Glen Durrant, explains what marketing tactics brands will deploy at EURO 2024. Read the article in @Digiday: https://t.co/i9YLDdRHZV

#SportsMarketing #EURO2024 #DigitalMarketing

[Right Formula @RightFormula]

The 2024 Monaco Grand Prix was full of glamour, celebration and... some incredible slice action 🎾

While most F1 partners focused their efforts on race activation in Monte Carlo, our clients @qatarairways took a different approach to grabbing people's attention: padel.

Capitalising on the sport's rise in popularity and growing sponsorship opportunities, our team worked with Qatar Airways to explain the rules of padel in a way that only an airline knows, with help from some well-known F1 personalities.

#SportsMarketing #MonacoGrandPrix #QatarAirways #Formula1

[Right Formula @RightFormula]

It was an honour for Right Formula to co-host the F1 In-Depth panel event in Monaco alongside @F1 and @autosport.

Thank you to all panelists and guests for making this a truly memorable evening.

#F1 #SportsMarketing

[Right Formula @RightFormula]

Will sponsors stick or twist on Las Vegas?

Ahead of this weekend's Monaco Grand Prix, our CEO, Robin Fenwick, will join a panel of experts to discuss the impact of last year's event in Vegas and what we can expect from brands this year.

[Right Formula @RightFormula]

When in Miami, do as the Miamians do: stand out.

Our Digital team were trackside and behind-the-scenes at the Miami Grand Prix to ensure NEFT Vodka did just that. From the reveal of Visa Cash App RB's special livery to NEFT Vodka-fuelled after parties, 'Raise It Up' was very much the theme of the weekend.

Visit the @NEFT_Vodka page to see the end result, which truly encapsulates what 'Raise It Up' means.

#SportsMarketing #MiamiGP #Formula1 #F1

[Right Formula @RightFormula]

To learn more about the opportunity women’s sport represents for brands, read our blog: https://t.co/JemPACVDyI [8/8]

[Right Formula @RightFormula]

Women’s football represents an open goal for brands, and here’s why. 🧵[1/8]

[Right Formula @RightFormula]

With every day that passes, and every new record broken by women’s football, the opportunity for brands becomes more evident. Brands that overlook this opportunity risk regretting it in the future. [7/8]