Riley Shields

Talking blarney - history, business & culture

[Riley Shields @RileyShields92]

Understanding the sunk cost fallacy is essential for growth. Even when you know it, it is a battle to push back against failing endeavors. It’s so ingrained in us to not waste, we keep doing stupid things for far too long. But once you get over the hump, you can really accelerate decluttering your life.

[Riley Shields @RileyShields92]

Why were high heels once worn by men? How did sneakers become a symbol of identity? And when did shoes become status symbols?

@esemmelhack joins me to explore the fascinating history of footwear.

Watch: https://t.co/LJjX7vG2xm

[Riley Shields @RileyShields92]

Why do English football fans care so deeply about promotion and relegation?

Author Todd Smith spent four months traveling the UK's football pyramid, from London to tiny Scottish island clubs, to see why football means so much to local communities.

Watch:
https://t.co/9z2gHRyWOr

[Riley Shields @RileyShields92]

Why does Japan feel so different from the rest of the world?

Historian @drchrisharding explains how Japan absorbed outside influences, refined them, and built one of the world’s most unique cultures. Watch now: https://t.co/KnpJblV8Ti

[Riley Shields @RileyShields92]

Why does it feel like everyone is running a half marathon?

Today’s running culture traces back to the 1970s Running Boom. @martinjdugard explains how legends like Steve Prefontaine, Nike, and marathon culture changed the sport forever.

Watch now: https://t.co/drTPrtwPW5

[Riley Shields @RileyShields92]

The 3 changes shaking college sports:

• NIL
• Transfer Portal
• Revenue Sharing

What it all means and what’s next with @SportsBizMiss

https://t.co/2GP04a0GbR

[Riley Shields @RileyShields92]

Video games are now a $189 billion industry. Millions of gamers log in daily to solve puzzles, explore new worlds and entertain themselves. But behind every level-up, achievement, and loot chest lies something deeper: behavioral psychology. Watch Now: https://t.co/tBTBXVLz9x

[Riley Shields @RileyShields92]

May 14, 2018 — a SCOTUS decision opened the door for legalized sportsbooks outside of Nevada. The result? Predatory business tactics, rising addiction, and sports fans transformed into gamblers.

@dannyfunt shares how it all happened https://t.co/WklQ84US5c

[Riley Shields @RileyShields92]

In 1996, Pocket Monsters launched on the Nintendo Game Boy in Japan. Nearly 30 years and over $150 billion in merchandise sales later, Pokémon has become the most valuable entertainment franchise in the world.

Learn how it was done: https://t.co/V56X5VV8OT

[Riley Shields @RileyShields92]

In 1958, Billboard released the Hot 100—a weekly ranking of the top songs in the United States. Over the next seven decades, nearly 1,200 tracks would go on to claim the coveted #1 spot.

@cdallarivamusic analyzed all of them and shares his findings https://t.co/U0GpN2JlXA

[Riley Shields @RileyShields92]

100 years ago, the NFL was a struggling organization trying to sell tickets and gain credibility. Author and sports historian John Eisenberg shares the story of five early NFL owners and how they built the most valuable sports league in the world.

🔗https://t.co/odeXIFm1bT

[Riley Shields @RileyShields92]

Great brands find the intersection between these three things. Think Amazon:
Technology - sees growth of the internet and builds the business around its adoption.
Economics - subscribe and save, Prime discounts.
Psychology - single click purchase, recommendations

[Riley Shields @RileyShields92]

When a product tries to do everything, it ends up doing nothing well.
Goal dilution weakens clarity, confuses users, and kills differentiation.
Be great at one thing — not mediocre at ten.

[Riley Shields @RileyShields92]

Awesome 👏

[Nike @Nike]

Priorities unchanged. Another major secured.

The wins keep coming on and off the course for Scottie Scheffler

[Riley Shields @RileyShields92]

“It’s easier to quantify a cost than an opportunity cost.” - @rorysutherland

[Riley Shields @RileyShields92]

Customer Delight Equation:

What they expect + 1

[Riley Shields @RileyShields92]

Optimize for visibility- Guinness as a distinctive look, Blue Moon has the orange slice, and Corona has the lime. It makes it instantly identifiable what you are drinking by everyone around you.

[Riley Shields @RileyShields92]

“The conscious mind thinks it’s the Oval Office , when in reality it’s the press office.” - Jonathan Haidt

[Riley Shields @RileyShields92]

No one achieved greatness by being reasonable

[Riley Shields @RileyShields92]

“One inch rule” @wguidara shares this serving rule in his book Unreasonable Hospitality. It states that the last inch in servicing the customer is the most critical. It is the culmination of the work that led up to it. If you slip in the last inch, everything prior is for not.

[Riley Shields @RileyShields92]

“People can feel perfection.” - Walt Disney