Rob Reich | Jobs for ADU Builders

Growth partner for ADU builders and remodelers.
Get Jobs, not leads.
Husband, dad, golf addict.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

Alright alright, it's time to start posting on Twitter again. I still feel weird calling it X.

Name's Rob, based here in St. Cloud, Florida, which is just outside of Orlando.

Running a marketing agency, scaling past six figures MRR.

We only work with remodelers and ADU builders.

Below-average golfer yet. I pay to play every week.

Married with two kids and juggling agency life and family life.

I use my Traeger way too much, and my wife is tired of the "smokey flavor."

[Rob Reich | Jobs for ADU Builders @RobReichJr]

Watched this across 12 builder accounts in the last 90 days.

The ones who answer the phone inside 5 minutes close 3x the ones who answer the next day.

Same lead source. Same ad spend. Same market.

Speed to lead is the hidden margin in residential construction. Not price. Not reviews. Speed.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

@kirchnr Amen brother.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

"Our last agency didn't do anything for us."

Translation: nobody picked up the leads.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

If I were starting a residential remodeling company in 2026, here's what I'd do.

I'd pick one trade. Baths. Not kitchens, not whole-home. Baths.

I'd shoot before/after of every single job on my phone. 30 jobs in year one = 30 pieces of free marketing I own forever.

I'd run $75/day on Meta ads inside a 15-mile radius of my shop. One market. One trade. One offer.

I'd charge 15% more than my competitors and tell every lead why in the first 2 minutes of the call.

I'd answer every call myself for the first 18 months.

I'd skip Angi, HomeAdvisor, and every pay-per-lead site. Not because they're evil. Because they teach you nothing.

I'd keep every number in a notebook. CPL. Close rate. Average ticket. Repeat customer rate.

By month 24 I'd know what my unit economics actually are. That's when you scale. Not before.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

@thedannyswett Blowing up for sure! 🚀🚀

[Rob Reich | Jobs for ADU Builders @RobReichJr]

Did a sales call this morning with a builder doing $4M in custom homes.

He asked me why some of his ADU leads from Facebook went nowhere.

I asked him who answers his phone.

He said his project manager, when he's free.

That was the whole call. The ads were working. The system was broken at the human.

Most residential marketing problems aren't marketing problems.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

@stevehunsaker1 FaceTime walk through?

[Rob Reich | Jobs for ADU Builders @RobReichJr]

Sick. Talk then.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

@jamesonhaslam Dang dude I instantly got sad.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

An ADU builder we work with closed $491K in his first quarter running Meta ads.

$3,738 in spend. 40x on just the Meta jobs.

The one thing he did differently than most: he filmed every walkthrough himself.

Not his marketing guy. Not an agency. Him. On his phone. In 90 seconds.

Homeowners don't want to see your logo. They want to see the person who's about to be in their backyard for 90 days.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

@digitalshane_

[Rob Reich | Jobs for ADU Builders @RobReichJr]

Angi Leads charges contractors around $90 to $120 per shared bathroom remodel lead.

That lead goes to 3-5 contractors.

So you're paying $90 for a 1-in-5 shot at a quote. Not a job. A quote.

Then you get rated by homeowners who shopped you against 4 others.

The math has never worked. It's just loud and easy.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

@benfitterman Yea not bad, you can input your talking style or have it scan your replies to get a better feel but I use it more as an outline and rewrite it.

My scheduled task is a combination of any and all comms in one email. Email, slack, ClickUp, CRM, etc.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

If I'm a GC right now, I'm doing one thing.

Building ADUs.

$55K profit per build. One a month and I just added $660K to the year without hiring anyone.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

Most contractors think marketing is the problem.

Then I pull their account:

149 leads this month.
23 answered within 5 minutes.
8 estimates booked.
2 closed.

The leads were fine. The follow-up killed them.

If you have a lead problem, fix your front desk before you fix your ads.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

@bradsmith Our avg retainer is 3k. Thanks man!

[Rob Reich | Jobs for ADU Builders @RobReichJr]

Hit the ole hatrick today, 3 closes.

Agency is in a real good spot right now, humming in all the right areas. Sometimes I forgot to realize how far we’ve come.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

Such a low bar for customer service in home services.

Sad actually.

Another reason of many I want to jump in.

[Rob Reich | Jobs for ADU Builders @RobReichJr]

What are you using grok for? Big Claude guy here.