Robert Senior

Partner at @RedriceV, founder Fallon London (sold to Publicis), former Global CEO @wwsaatchi, guest lecturer @LBS and @durham_uni

[Robert Senior @Robert_Senior]

https://t.co/QXwYRV1jZu

[Robert Senior @Robert_Senior]

@Will_LJ @Keir_Starmer @AngelaRayner @AndyBurnhamGM @Sacha_Lord @SimonJWoodUK @_BeckyWilkes_ Good luck Will. Hopefully you’ll inspire the leader of the opposition to lead in opposition.

[William Lees-Jones @Will_LJ]

Who signed this off? There was a time when UK govt was best in class in terms of comms/ads

[Robert Senior @Robert_Senior]

An interesting aspect of ‘better’ is that it generally starts with #confidence. Not the shouty veneer we see all too often, but the inner resilience born of a true vision and a strategy beyond hope.

[Robert Senior @Robert_Senior]

There is a theory brewing that plays into @RedriceV proposition, that as some form of normality returns the #aspiration of consumers will have little to do with more more more, rather it will revolve around better.

[Robert Senior @Robert_Senior]

Some of my thoughts on what brands are doing to stay relevant in this crisis: https://t.co/dZGeaY4a4f

[Robert Senior @Robert_Senior]

2. As the wonderful @maryportas frames it, we live in the #KindnessEconomy, where brands will be judged, rewarded and punished based on their acts of kindness not their words of promise.

[Robert Senior @Robert_Senior]

Having a #brand #purpose is more important than ever before, if for no other reason than as guidance in times of great uncertainty.

[Robert Senior @Robert_Senior]

1. During the current crisis brands (the good ones) are recognising the need to act purposefully, not just broadcast a lofty brand purpose. There’s a difference.

[Robert Senior @Robert_Senior]

@Will_LJ I think you may be right...

[Robert Senior @Robert_Senior]

@ClaireBeale Good decision Claire. I'll be thinking of you next week !
Xxx

[Robert Senior @Robert_Senior]

@smarty_said @howcroft @LouiseMEyres G'day mate. Living the dream ? Am passing through Sydney en route to NZ for the rugby on June 22. Fancy breakfast ? R.

[Robert Senior @Robert_Senior]

@smarty_said I hear you....
How's it going ?
R

[Robert Senior @Robert_Senior]

@smarty_said I hear

[Robert Senior @Robert_Senior]

@smarty_said

[Robert Senior @Robert_Senior]

@MelanieAlmond
I can't believe you've put up with me.
But i'm glad you did...

[Robert Senior @Robert_Senior]

@MelanieAlmond good luck Mel

[Robert Senior @Robert_Senior]

Ideas can make a difference. “@saatchi_izzy: Presenting 'Blood Relations' at @dandad tonight live from 7pm on http://t.co/5QxruwNu”

[Robert Senior @Robert_Senior]

@chrispalengat why didn't you say ?

[Robert Senior @Robert_Senior]

@tamsindavies
Less is more