Sometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the "old-timer" from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away.
At Steak n Shake, we take pride in our history, our families, and American values. All are welcome. We will never market ourselves away from our past in a cheap effort to gain the approval of trend seekers.
The CEO of CB has managed to do something seemingly impossible: She got Americans on both sides of the political spectrum to agree on something — the new rebrand sucks.
When the Board does not know the brand, like the brand, or respect the brand, they hire the wrong CEO who focuses on all the wrong things.
America does not need another bland, soulless, mediocre restaurant chain.
Founded in 1969 amid radical social and technological change — Woodstock, the moon landing — Cracker Barrel was that one place designed to stand still, evoking Americana, authenticity, and wholesomeness.
CB's foolish moves demand the resignation of the CEO and the board leaders who hired her.
Save Cracker Barrel!
Logo is a symptom of a bigger problem!
The $700 million remodel is insane! It's bland, soulless, and an unnecessary waste of money. Instead, use this money to keep prices down to support American families. And while you're at it, go back to making fresh biscuits every day.
Fire the CEO!