Jaclyn Rodrigues

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy You should immediately identify the affected parties and have your response team issue a direct apology. #curtintmschat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy Base every operation within the company around your values, be mindful of ethical conduct, manage external reputational risks and keep employees happy to avoid them speaking about internal activities within the workplace. #curtintmschat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy That’s a tough one, in these situations you have to think of your audience and your values and act accordingly. Reputations are so fragile that Netflix probably decided to cut ties with spacey right away because of the initial bad publicity. #curtintmschat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy make reputational risk part of your strategy and planning. You have to focus on positive image and communication, create response and contingency plans, and understand how actions affect the public #curtintmschat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy They risk advertising and marketing fails, privacy and security incidents, negative press coverage, negative social media reviews, and more #curtintmschat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy #curtintmschat a crisis is when an issue can siginificantly impact an organisation’s reputation or the ability for it to function normally

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy Due to lockdowns and being at home there has been a rise in online usage which results in a spike in participatory culture. As well as there are companies who are trying to raise revenue and offering us incentives that we can’t refuse. #CurtinTMSchat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy anyone with a smart device are most likely to engage online. Even the boomer generation have learnt how to leave online reviews these days 😂#CurtinTMSchat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy @runbeagle I think the makeup brand Morphe has utilised participatory culture quite well. They collaborate with celebrities of different levels and who have different platforms to promote them through #CurtinTMSchat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy @runbeagle participatory culture has provided challenges for organisations as they have to be more considerate to what their consumers are saying. Which can lead to set backs like recalls and more research into their product. #CurtinTMSchat

[Jaclyn Rodrigues @RodriguesJaclyn]

@MaloufNancy @runbeagle participatory culture has made consumers experience a more personal relationship with organisations. Instead of being told what is good for us we get to tell them what we know is good for us @CurtinTMSchat