‘‘Twas nice meeting the real OG of India’s Pace Battery , Mr Javagal Srinath !
Back in 90s, I always hoped that you give India , the early breakthroughs and you almost always got that !
#javagalsrinath#og#fastbowler
As the official audio partner of Rajasthan Royals, @UbonIndia made the right noise!
A unique approach that was all about creating recall, and bringing the brand closer to the audience.
#Collab#BornToBeFree
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4 things to position a brand -
1) Purpose (Long Term Commitment To Values Other Than Profits) - inclusivity, sustainability, humanitarian goals, etc
2) Emotional Attributes (competent, sophistication) - that you want target consumers to associate with your brand
3) Functional Benefits - tangible benefits features of quality, design, & variety that you want your brand to project
4) Experiential Qualities, or the intangibles (such as consistency, convenience, and expertise) - that you want your brand to represent in your target market
#brandpositioning #brand #marketing #digitalamarketing