Can there be a one-size fit all approach for paid media for all brands? Absolutely no
But, can there be a basic paid media strategy template which works for most digital first consumer brands in the 0-100 cr journey?
I think, yes. And this is how I would go about it 👇👇
He sold over 20,000,000 pairs of sunglasses with a 240 word story.
And is considered to be one of the greatest copywriters, ever.
Here’re 5 of Joe Sugarman’s most powerful writing secrets:
(Starting with the two he called “THE most powerful”)
Compounding channels are those where profitability increases with scale. The 3 most compounding ones are GT, EBO and Amazon. And for new age consumer brands, the easiest compounding channel to crack is often Amazon
The Amazon Flywheel, and how to get it moving
Explained Below👇
Presenting 'Beautiful Stranger' - our maiden research report on Beauty in Bharat. Link in the thread below : hope you enjoy reading the insights we so enjoyed discovering. 1/3
Spring turns 4 today. In human terms, we're a pre-schooler. And true to form, we're big fans of NapTime, and not averse to colouring outside the lines.
Luckily though, we never struggle with the "school nahin jaana hai" sentiment.
#SpringTurns4#SpringIsHere