Spring Marketing Capital

A skin-in-the-game marketing capital firm that partners with founders, to offer capital and marketing expertise when they need it the most.

[raja ganapathy @ganraja]

At what stage should a startup think about Culture? Our short(s) take. @tweet2spring @aruniyer

[raja ganapathy @ganraja]

A short - very short - podcast on @tweet2spring, Gen Z, building in and for India and the optimism and energy of what lies ahead for all things India. Podcast link in the thread.

[afaqs! @afaqs]

Vivek Dubey (Manjumma), Arnab Ray (@LandorGlobal), Prajato Guha Thakurta (MANJA), Rajika Mittra (@HavasPlay), Neville Shah (@FCBKinnect), Arun Iyer (@tweet2spring) to represent India on the jury panel.
More here: https://t.co/dsq1D2C6yV

@Cannes_Lions #canneslions #advertising #awards #advertisingawards #leadership

[Spring Marketing Capital @tweet2spring]

Our journey with @nicotex_in to evolve their NRT product into a quit-smoking companion has been nothing short of fulfilling.

Meet Nicotex Begin, a 12-week, expert-backed app that provides quitters with therapy, tracking, and tools to quit smoking.

@ganraja @vinnig @aruniyer

[Spring Marketing Capital @tweet2spring]

Disrupting the status quo is the only way to stand out in commoditized categories.

Excited to partner #VinayMaheshwari & #TheHealthFactory to launch #ZeroMaida #InstaToast—the first of many steps in cleaning up this category.

@vinnig @aruniyer @ganraja

[Spring Marketing Capital @tweet2spring]

Congratulations to the #Giva team on opening their first airport store in Chennai.

A brand that embodies 'What the heart wants' is now making this promise tangible by meeting consumers in moments of spontaneous indulgences.
Onwards and upwards. 🚀

@ganraja @aruniyer @vinnig

[Spring Marketing Capital @tweet2spring]

Excited to announce our newest investment in Eat Better! 🎉

A brand that's tapping into a massive category, building for India, but doing it better. From Jaipur-made laddoos to namkeens, they’re redefining tradition. Try it & tell us what you think!

@aruniyer @vinnig @ganraja

[Spring Marketing Capital @tweet2spring]

Now that’s a great #ThrowbackThursday

Congratulations @SreeramVanga & the team at #Moderate on the #SharkTank win!

We're proud to have partnered this amazing team to craft the name and build out the brand identity. Thrilled to see it thriving!

@aruniyer @vinnig @ganraja

[Spring Marketing Capital @tweet2spring]

An ode to the unique taste profile of Kerala.

A big thank you to the team at Mr. Butler for trusting us, collaborating with us, and guiding us through the entire process.

Fizzo is now ready to serve! 💁‍♂️

#Newproductdevelopment #GTM #soda

[raja ganapathy @ganraja]

A year back, one of our LPs connected us to a business family in Kochi - who owned a well-known and much-loved brand called Mr Butlers making and selling a unique product - Soda makers - mostly in Kerala. The family was keen to diversify and launch new products. We hit it off instantly and shook hands to work together and launch a new product as a brand extension. As a team, we all agreed on one principle - we will launch the product in one year - so more action, less talk. More work, less slides :-)
And here we are. In one year. With a range of sparkling, fizzy sodas - all crafted lovingly with local flavours. From studying the market to understanding competition to figuring out the cost structures to identifying the manufacturing partner to tasting incredible amounts of soda to creating the packaging to building the GTM strategy - this has been a fantastic one-of-a-kind assignment for @tweet2spring We cannot thank Mr Mammen, Adith P Mammen Rohan Mammen for their trust and partnership and we are so so proud to see the products on the shelves in Kochi.

[Spring Marketing Capital @tweet2spring]

We met the Mr. Butler team a year ago with a simple question: How do we take Mr. Butler beyond soda makers?

This one pushed all of our expertise - from early-stage insights & RTD thesis - we gave it all & we're proud to present the first look!

@aruniyer @ganraja @vinnig

[Spring Marketing Capital @tweet2spring]

Gen Z is rewriting the rules—careers, relationships, lifestyle—all with a ‘keep it casual’ mindset.

Our new campaign with @rentomojo taps into this insight, showing how speaking to a mindset drives both cultural relevance & reasons to buy.

@aruniyer @vinnig @ganraja

[Spring Marketing Capital @tweet2spring]

@agNishchay @JarAppHQ @misbahspeaks 🚀

[Spring Marketing Capital @tweet2spring]

India’s ‘Drill Man’ Kranthi Kumar Panikera just set a Guinness World Record—stopping 57 electric fans in under a minute… with his tongue! 🤯

So we teamed up with @atomberg_tech for this fan-tastic piece!

@aruniyer @vinnig @ganraja
#d2c #BLDC #Advertising

[Atomberg @atomberg_tech]

One thing Atomberg and DrillMan have in common? Dono Zubaan ke pakke hai 🤝
#FanStopper #ManvsFan #Atomberg #Unofficialstory

[raja ganapathy @ganraja]

When @preeeeeeti_ asked me to join her podcast on Gen Z stereotypes and myths, my first question was - do you know my age :-) Had a ton of fun talking to her, hope you enjoy listening. @tweet2spring
https://t.co/H7HJfIe5yU

[Spring Marketing Capital @tweet2spring]

2024 was a defining year for beauty. As we celebrate the category's journey we must mention @letspurplle's evolution. Purplle's strength lies in understanding Bharat's beauty consumers & the identity aptly captures their interpretations & aspirations.
@aruniyer @vinnig @ganraja

[Spring Marketing Capital @tweet2spring]

Brand building is a continuous effort that requires consistency, clarity and nurturing long-term partnerships.

We've been working closely with @Agilitas in thinking through their brand strategy & we are excited to see this brand story unfold!

@ganraja @aruniyer @vinnig

[Spring Marketing Capital @tweet2spring]

In a crowded D2C space, every touchpoint shapes your brand. In 2021, Plix tasked us with standing out in the growing supplement market.

We worked with them to bring the narrative of "Take Care. Have Fun" to life across product, packaging and beyond.

#D2C #rebrand

[Spring Marketing Capital @tweet2spring]

Bringing the sentiment of gifting alive with lab-grown diamonds from Giva #WhatTheHeartWants

#venturecapital #springrelease

[raja ganapathy @ganraja]

Diamonds are precious, valuable and premium. But more than all of this, they are an emotion.
@tweet2spring for Giva - I am biased of course - we are proud and happy investors in Giva - but I absolutely loved the emotion captured in these sparse words.

[Spring Marketing Capital @tweet2spring]

Thrilled to see one of our portfolio companies @theniyo top the chart as the best Forex card. Congratulations @Vinaybagree @vsbisht Onwards & upwards! 💳🚀

https://t.co/DfwmL0LHL0

@aruniyer @vinnig @ganraja

#forex #venturecapital

[Spring Marketing Capital @tweet2spring]

Gone are the days of choosing between comfort & style. Today's consumer demands both.

#CavaAthleisure's ADPT™ is a unique blend of fabrics that produce buttery-soft, moisture-wicking clothes that move as smoothly as you do. From work to workouts, it’s comfort that keeps up.