Rohit Bhateja

Life begins at the end of your comfort zone!

[Lily Ray 😏 @lilyraynyc]

Oh wow.

This is one of the first times Google has specified “manipulating generative AI responses in Search” as part of its spam policies.

I also have some new research I am putting together that shows they’re already making changes to reduce GEO spam in AIO. Stay tuned.

[Success Blueprint @SuccessBluePrtX]

8 Must-read books in 2026

[Google @Google]

We’re rolling out updates to AI Mode and AI Overviews to connect you with relevant links, deep insights and original content from across the web:

📝 To help you explore beyond an initial AI response, you’ll start to see suggestions for where to go next, including links to articles and in-depth analyses.

📰 Easily access your favorite sources with a new feature that highlights links from your news subscriptions in AI Mode and AI Overviews.

🔗 Dig deeper into useful websites as you’re reading with more links directly within AI responses — right next to the relevant text.

💻 Get more context with a quick preview of a website when you hover over an inline link in our AI experiences on desktop. You’ll see helpful information, like the name of the website or title of the web page.

💬 AI responses will now include a preview of perspectives from a wide range of online discussions, social media, and other firsthand sources so you can get the most helpful insights. We’re also adding more context to these links, like the name of a creator or community.

[Cyrus SEO @CyrusShepard]

Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content

Google prefers the later

IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now

via @ChouinardJC

[Cyrus SEO @CyrusShepard]

New: 17 Content Types to Survive Google’s Zero-Click Future

Google Zero is coming for many sites, but Google still sends billions of visits per day to the web

What kind of content survives? Not generic blog posts. AI killed that strategy (1/2)

[Ira Bodnar @irabukht]

Claude <> Google ads connector is a game changer

[Tom Dörr @tom_doerr]

Optimizes websites for AI search engines

https://t.co/Fqq9Us3gRU

[Lily Ray 😏 @lilyraynyc]

Google in the NY Times: those self-serving listicles are only a problem for niche queries nobody would ever search for

The right sidebar of Google’s AI Overview for “best ai visibility tool” 😂🤦🏽‍♀️

[Cyrus SEO @CyrusShepard]

Google rewards a different kind of site now, and if you want to win traffic in 2026 and beyond, you'd better pay attention

https://t.co/3XQFOPsEQA

[Shaun Anderson @Hobo_Web]

The End of Guesswork - SEO Strategy in 2025: https://t.co/MUECBkS8ZJ

[Lily Ray 😏 @lilyraynyc]

Interesting new article by @nielsen about how Google continues to be the default method of searching for most people.

It’s easy to forget that most people are not living in this world.

https://t.co/eFblNZjMjF

[Aleyda Solis 🕊️ @aleyda]

🤖 What framework to use for increasing visibility in AI Search? @gfiorelli1 has shared his, to strengthen brand recognition and salience, and support engagement, going through:

* Ontology/Brand Ontology
* Entity Search
* Taxonomy
* Query mapping per entity
* Topical Content Hubs design
* Adapt tone and format
* Creating/Updating content
* Measure and improve

A must read 👀 https://t.co/3jrhG9KkdW

PS: I also added it to #LearningAIsearch[.]com 🫡

[Chris Long @chris_nectiv]

New SEO Data Study: Freshness has a HUGE impact on AI search visibility.

Content in AI Search is on average 25% "fresher" than Google search:

[Dylan O'Sullivan @DylanoA4]

the secret to life is deceptively simple: it's having something to look forward to, always, doesn't even matter how small or mundane

[Karthik 🇮🇳 @beastoftraal]

Useful. Beware!

[Gems @gemsofbabus_]

🚨 Strong 7.7 Earthquake shakes Bangkok: People run out onto the streets, water splashes out of swimming pools.

[Rohit Bhateja @RohitBhateja]

Spent close to 5 hours in a diagnostic lab for imaging tests of someone close. Seeing band of people coming in.... bohot dhukh hai bhai duniya mein... jo bhi hai, jitna bhi hai khush raho and blessed raho......

[Reads with Ravi @readswithravi]

Show up every day:

[Reads with Ravi @readswithravi]

13 powerful sentences by Daniel Kahneman on decision-making and human psychology: