Martin Ronfort

CEO at UnderCover Media. Running @ATPInsights & @AGTPInsights, and building with AI.

[Martin Ronfort @RonfortMartin]

We did 1,017,917 views this month across @ATPinsights and @AGTPinsights 🥳

This is the first time we crossed 1 million views in a single month. For comparison, we did 2.7M views in all of 2025.

I am super grateful for all of you who tune in to listen, it really means the world to us.

To celebrate, I wanted to share a breakdown of what changed, what worked, and where we are focusing next to keep growing.

1. @MichaelWaitze is doing amazing work creating new segments on the show and improving the content consistently since the beginning of the year. We keep iterating to make every episode better, we still have more ideas but feel free to share your feedback with us too!

We also went from publishing 1 episode a week last year, to publishing 7 episodes per week now: 2 on ATP, and 5 on AGTP (1 per day, Monday to Friday).

2. YouTube still dominates for us, reinforcing ATP as the largest tech show in Asia. AGTP is growing nicely too (though the competition is tough in the US!).

ATP went from 250–300K views per month to 700K — huge growth. Mainly driven by 2 episodes per week (against 1 episode/week in 2025) + shorts + more amazing guests (from 1–2 per week to 6 this week alone).

3. Shorts are brand new for us, we never did them before. They brought us 230,647 views across YouTube and Instagram, basically "for free" since they are very easy to pull from each episode.

4. We do not pay any attention to Instagram. We just post the same short as YouTube, and that is an extra 81,747 views. Good to take!

5. LinkedIn is growing nicely, with a 14x increase for ATP (in February we got 1,685 impressions). AGTP just started this month. We really began doing more on both platforms in March, and results are very encouraging, especially for ATP.

6. Highest potential might be X. We never paid attention to it and only started 2 weeks ago, but the early results are very promising. Let's see at the end of April after a full month of creating content there. We will mainly focus on AGTP for now to learn how things work.

My assumption is that X can eventually get bigger than YouTube in total impressions, but YouTube will still win in terms of impact — people spend a few seconds looking at a tweet compared to listening to an entire episode.

Let me know if you like these breakdowns and what you would like to see. I may do a recap like this every month :)

Thank you again to all our listeners for tuning in, we love bringing you these Tech stories every day!

[Martin Ronfort @RonfortMartin]

@diamondcounts Really cool thanks!

[Martin Ronfort @RonfortMartin]

I NEED my timeline full of builders!!

I want to connect with other founders, OpenClaw users, and builders with AI.

If that’s you, drop your project below and let’s connect 🚀

[Martin Ronfort @RonfortMartin]

@slamdragon Good job, that looks pretty cool! I am following you :)

[Martin Ronfort @RonfortMartin]

@diamondcounts Followed you! Looking forward to see more, feel free to share the link to it :)

[Martin Ronfort @RonfortMartin]

Great guest lineup today!

[ATP @ATPinsights]

On today's agenda:
1. Singapore Rides the Global AI Boom
2. Ilya Kravtsov, co-Founder at Ringkas
3. Gilbert Leung, CEO & co-Founder at Novo AI
4. Robin Lee, Chief Growth Officer at Confide Platform
5. Michael Gladishev, co-Founder and VP R&D at Legion Security
6. Michael Davies, Founder at Nextvestment
7. Gavriel Cohen, co-Founder and CEO at Nanoco

[Martin Ronfort @RonfortMartin]

This is a really good example of how AI can help you achieve way more than you would without it.

This team of 5 people used AI at every stage for the organization of the event, and pulled off an event with 1,000 people in just 3 months. If you still wonder what AI can do for you, that’s worth a read!

Bottom line is that if you use AI the right way, it will make you 10x more productive and help you achieve 10x more.

[agrim singh @agrimsingh]

https://t.co/yF4xcorGC3

[Martin Ronfort @RonfortMartin]

Massive week on ATP, over 40 guests joined the show to tell us how they are building the future of AI. Simply amazing to see Singapore so active, and it’s just the beginning 💪

[ATP @ATPinsights]

Last week was 🔥on ATP!!

First, we had the pleasure of working with @salesforce to cover Agentforce World tour Singapore.

Our biggest takeaway? Slackbot is probably a massive breakthrough.

When you give an AI agent access to all internal communications that already happen on Slack, now the AI agents can be helpful at a whole new level. It can connect you with the internal stakeholders you need, or help perform tasks with all the information required - without any additional data setup, Slack itself becomes the data layer, and that is game changer.

Thanks to the team at @FINNPartners and Salesforce for helping us set this up!

Then we went to @aiDotEngineer Engineer Singapore, where we met with the people building the future of AI and the people building the AI ecosystem in Singapore.

Our biggest takeaway was that 65labs is building something special there, they put Singapore on the global AI map thanks to the community they are building and the energy they are creating. Huge congrats to @unprofeshme, @SherryYanJiang and the rest of the team.

It’s beautiful to see so many people excited about AI, and working together to build the next generation of software and tools, and it was a pleasure to meet the community in person at these events!

Thanks again to everyone who worked with us, and to all our amazing guests who came on the show. We will keep covering the most important tech stories in Asia with even more energy than ever thanks to these great events - see you at the next one! 🚀

[Martin Ronfort @RonfortMartin]

Let’s go Singapore!!

[ATP @ATPinsights]

Today @OpenAI just announced a S$300M+ multi-year partnership with Singapore’s MDDI, anchored by OpenAI's first Applied AI Lab outside the US. 🇸🇬

At the heart of it: 200+ Forward-Deployed Engineers (FDEs).

Who's MDDI?
Singapore's Ministry of Digital Development and Information. It’s the government arm driving the country's digital strategy across economy, government, security and society.
When MDDI signs an MOU, it's a national-level bet.

What's an FDE?
A hybrid of software engineer, solutions architect, and consultant. They don't sit at OpenAi HQ, they embed inside the client companies and help them implement Ai, and turn frontier models into systems that actually help the business.

Enterprises often don't know what to build, how to wire AI into legacy systems, or how to measure ROI.
FDEs close the gap and help them implement AI.

What it means for engineers:
A new top-tier career path, where you're solving real, high-stakes problems in enterprises. It’s probably the highest-leverage work in tech right now. Singapore is launching a dedicated FDE Bootcamp to train them.

For enterprises:
You're no longer just buying API credits. OpenAI sends its best engineers to find your highest-value use cases and build them with you. AI stops being an experiment and becomes operational capability, and the FDEs help you do that.

🇸🇬 Singapore becomes OpenAI's APAC hub & a live lab for applied frontier AI. SEA gets a serious AI gravity center outside SF & Beijing.

The "applied AI era" begins: frontier models deployed at national scale, with a government that actually codes.

Minister @VivianBala, who built his own AI tools, said during @aiDotEngineer Singapore: “you can’t govern a technology you have only been briefed on”.

[Martin Ronfort @RonfortMartin]

@Xylon_lew Yes I think it is going to end at some point.. and everything will get much more expensive. Be careful of being too dependent on AI, prepare for a big increase in cost.

[Martin Ronfort @RonfortMartin]

Software may become way more expensive, as consumption based pricing (paying for API calls instead, or on top, of our subscription) may become the norm for software pricing.

As our ai agents will use softwares 10x more than of us human, the load on the softwares is going to increase significantly and as there is more usage, it’s a good opportunity for them to make more money.

AI is already more expensive than human, soon we may need to pay more to use the same softwares. The bill keeps increasing!

[AGTP @AGTPinsights]

. @salesforce has already settled on its business model for the agentic era, adopting a pricing structure where users pay per API call and per unit of agent runtime.

The shift moves away from flat subscription fees toward charges that scale with actual usage. For businesses running agents on Salesforce's platform, that means paying for every API call an agent makes, plus fees for the time those agents remain active on the platform.

@levie had publicly raised the open question of how SaaS companies should rethink pricing as AI agents become the dominant users of software. Salesforce answered that with the April 2026 launch of Headless 360, a full rebuild of its platform as AI native infrastructure built around this model.

The concern for users is that costs could climb well beyond what a traditional SaaS subscription would have cost, particularly given predictions that agents could use software around a hundred times more than humans do.

[Martin Ronfort @RonfortMartin]

I love this conversation around how agents will use software more than human, and what that means for the future of software, including their pricing.

We talked about it during the first 30min of the show today, let me know what you think!

[AGTP @AGTPinsights]

On today's agenda:
- Will Agents Use Software More Than Humans
- Is Meta Really Losing Users?
- Japan Airlines Is Deploying Humanoid Robots?
- Devin Cheevers, Director of Product at Grafana Lab https://t.co/Izs84Rc4ql

[Martin Ronfort @RonfortMartin]

I believe every software needs 100% of their features avalaible through an API (or other protocols) so our agents can use it.

Now a great API is actually a more important factor than pricing when deciding between 2 competing solutions.

[AGTP @AGTPinsights]

Full API coverage is now a baseline requirement for SaaS vendors competing in the agentic era.

The logic is straightforward. When AI agents run workflows, a single feature without an API breaks the entire chain. It is not possible to automate 90% of a workflow and then log into a website for the remaining 10% step. That friction makes the entire automation unworkable, so the product gets replaced.

This changes the buying criteria. API completeness is now the first filter when evaluating software tools. If even one feature is missing an endpoint, the whole product gets cut from consideration.

For SaaS vendors, the requirement is all or nothing. Every feature needs to be callable via API, not just the core functionality. Anything short of that is a dealbreaker in an environment where agents are doing the work.

[Martin Ronfort @RonfortMartin]

@casey_lau True, the AI ecosystem is booming in Singaore!

[Martin Ronfort @RonfortMartin]

@ashnichrist @johncoogan Hey @ashnichrist, just dm you to learn more how you can help our streaming :) talk soon!

[Martin Ronfort @RonfortMartin]

@Zac_Pundi That’s next level, but not surprising for Singapore - they always do next level stuff

[AGTP @AGTPinsights]

AGTP goes live to discuss the most important tech news of the day and answer the community's questions.

On today's agenda:
- Anthropic Managed Agents
- ChatGPT: scarier than Mythos?
- Muse Spark Is Here, But Meta Is Still Far Behind https://t.co/UGmhcwv4iW

[AGTP @AGTPinsights]

Anthropic Just Passed $30 Billion in Revenue, OpenAI CFO Sarah Friar Pushed Aside

On today's agenda:
- Anthropic Just Passed $30 Billion in Revenue
- OpenAI CFO Sarah Friar Pushed Aside
- Anthropic Incredible Revenue Growth
- Ask Michael Anything https://t.co/ARN6zRnkuR

[Martin Ronfort @RonfortMartin]

We will be live again tomorrow!

If you have any questions about AI, let me know, we will answer it during the live.

[AGTP @AGTPinsights]

AGTP Daily #51 - Sam Altman vs. OpenAI CFO - The IPO Showdown, Anthropic Bans OpenClaw from Subscriptions, IS US Vc funding making a come back, Ask Michael Anything https://t.co/TuFn0qIJtJ

[Martin Ronfort @RonfortMartin]

@AGTPinsights YouTube:
https://t.co/rGaEwPwji0

[Martin Ronfort @RonfortMartin]

@digitalshane_ This is so true. We burn so much credit trying to fix something, sometimes not even fixing them, just running in circles… that’s very frustrating!