Roop | Creative Strategist & UGC Creator

Making ads that sell 📈
DM at 📧[email protected]

[Roop | Creative Strategist & UGC Creator @RoopCreates]

🚨 We’re hiring affiliate creators — and actually paying them properly.

We’re building a Creator Army for our SaaS product, and it’s simple:

🎥 You post videos
💰 $30 per sale + 10% recurring commission
⚡ Payouts are 100% automatic
📈 We put real ad spend behind your winning content
🤝 Incentives, leaderboards + a growing creator community

No follower minimums. We just want people who can create volume and understand how affiliate sales work.

Comment “CREATOR” and I’ll send you the details 👇

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@Wallstreetpapi_ Try again it should work now

[Roop | Creative Strategist & UGC Creator @RoopCreates]

I’ll be honest — the pace of AI in marketing has me feeling the FOMO.

A new tool drops every week. Everyone’s using it differently.

And every other post on this feed declares creative strategy “dead” because some model can now write a hook.

Here’s what I keep coming back to:

Creative strategy isn’t copywriting.

They are not synonymous. Copywriting is one downstream output. Strategy is the upstream judgment — who we’re talking to, what angle actually unlocks them, which test is worth running next, what the data is really saying. AI doesn’t replace that work. It accelerates the execution layer underneath it.

Every team wants systems for AI in place, and that’s a good thing.

But “fully replace the human” isn’t the smart move, and as long as the economy still runs on humans, it isn’t even an achievable one.

So if you’re a strategist feeling the pressure right now — same.

But the move isn’t to retreat. It’s to get sharper at the part of the job that doesn’t compress into a prompt.

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@adamtaylorl Claude

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@mikefutia Skills

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@annascollective Something maybe for Bentley 👀 @httpsean_ca

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@socially_ari You are literally so inspiring..how do you even get time to post when you have so much going on? I would love to learn that from you hahaha

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@dashboardlim SELFHOST

[Roop | Creative Strategist & UGC Creator @RoopCreates]

Some days you’re just drowning in everything you need to do.
But if you still choose to show up anyway...That’s brave
You deserve a pat on the back 👏

[SEAN | Creative Strategist | Creator 👩🏻‍🔬 @httpsean_ca]

Had a great call with some of my favourite creators in the space ♥️

We analyzed some top performing ads, gave them feedback and awarded one of them with the commission bonus! 👀

I missed having calls like this, especially when it’s about studying ads — why it performed etc.

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@alexgroberman X growth guide 2025

[Alex Groberman @alexgroberman]

I started my X account 45 weeks ago. Easiest algorithm to crack by a country mile.

Since then I've collected $100,000 in direct revenue, logged 10M impressions, and this month alone drove $14,000 to SEO Stuff.

Use my system now, before Elon closes every loophole.

And if you want my full cheat sheet, including details about engagement groups, DM workflows, posting tactics, just follow me + RT this + comment "X growth guide 2025" and I'll DM you.

You must do all 3 to get the DM.

Alright, let's start with my posting routine.

I post 2 to 3 times per day, 7 days a week.

Morning: proof post or strong POV tweet

Afternoon: mini-thread (3 to 5 tweets, with screenshots or frameworks)

Evening: repost + CTA or a short observation to spark replies

If I stop for 48 hours, reach craters, so when I travel and miss days, I feel it instantly.

What is working best now:

Compact proof threads (3 to 6 tweets)

Visual, outcome-oriented, actionable.

Threads over 8 tweets often plateau unless every line delivers.

Multi-image posts (2 to 4 slides)

First slide = bold headline

Middle slides = framework, teardown, example

Last slide = CTA

Proof-first content

Real dashboards, client outcomes, metrics + narrative.

Data with insight still beats pure theory.

Copyable frameworks

Templates, prompts, SOPs your audience can use immediately.

These drive bookmarks, shares, and DMs.

Timely commentary + receipts

When a shift in X or in your niche happens, respond quickly with your data or take. Such posts stay visible longer.

Reposting top performers

After 2 to 3 weeks, re-share your best content with a fresh hook.

Many posts perform again, especially with renewed momentum.

Underperforming content:

One-liners with no evidence

Long threads (> 8 tweets) that drift

AI-generated content with no personality or case studies

Frameworks reused without showing how you actually did them

Engagement strategy:

Reply early (within the first hour) on high-visibility posts in your niche with proof, context, or counterpoints

Quote tweet daily with your take or teardown

Repost strong replies so your wider audience sees them

A small creator circle (5 to 10 peers) engage with your content in the first 15 to 30 minutes

Focus on comment thread depth, because posts where replies spur replies remain visible for longer

According to X’s published signals, video posts get a boost, especially if users watch more than 10 seconds, and replies (especially replies that get replies) are powerful reach multipliers.

DM & conversion flow:

Track who engages with your content (likes, replies, follows)

DM them something useful (template, swipe, framework)

If they respond, open a loop (“Want the rest of this system?”)

If yes, deliver the offer (SEO Stuff, consulting, growth playbook)

Lead with value and delay the ask.

The funnel that matters: Profile to Follow to DM to Client

To optimize this:

Bio: clear, benefit-first

Pinned tweet: proof + offer

Rotate pinned every 2 weeks based on CTR and DM results

Reply to every DM personally and meaningfully

Metrics that matter:

Link clicks per post

New followers per post

DM replies per outreach

Depth of comment threads and count of repeat engagers

Impressions look nice, but real growth comes from clicks, replies, and relationships.

30-Day X Growth Playbook:

Post 2 to 3 times per day, at least one proof-driven post

Reply to 5+ posts/day in your vertical

Quote tweet 1 to 2 posts/day with your POV

Repost top-performing posts every 2 to 3 weeks

DM 10+ new engagers weekly with value-first messaging

Track clicks, replies, conversions, and comment depth weekly

Continuously test new hooks, formats, and visuals

This account is compounding.

Use this system for 30 days, screenshot Day 31, and tag me when inbound starts.

And if you want my full cheat sheet, including details about engagement groups, DM workflows, posting tactics, just follow me + RT this + comment "X growth guide 2025" and I'll DM you.

You must do all 3 for the DM.

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@originaljenugc So true..I got the same situations when I was in sales. It was honestly a numbers game

[Roop | Creative Strategist & UGC Creator @RoopCreates]

@nicktheriot_ Build

[Roop | Creative Strategist & UGC Creator @RoopCreates]

Unpopular opinion:
Building ads solely by copying your competitors’ “longest-running” ones isn’t strategy — it’s lazy guessing 👎

Just because an ad’s been running for months doesn’t mean it’s a winner.
Sometimes it might just be forgotten and buried in the ad account taking wasted spend

I’ve literally compared brands’ Atria pages to their actual winners inside Ads Manager — it’s night and day.
And honestly? You can’t steal performance without understanding why something worked.

Test what fits your brand.
Build your own hypothesis.
Then make it yours.

That’s strategy ✨

[Roop | Creative Strategist & UGC Creator @RoopCreates]

7/ If this thread made you rethink how AI will shape performance marketing:

👉 Follow me for creative-strategy breakdowns, ad analysis, and real frameworks for scaling with AI.

Because the next big edge in paid media won’t be a pixel. It’ll be a prompt.

[Roop | Creative Strategist & UGC Creator @RoopCreates]

Everyone’s talking about how realistic Sora 2 looks.
But the real disruption in marketing isn’t realism - it’s iteration speed.
Here's how Sora 2 will quietly change paid ads forever 🧵

[Roop | Creative Strategist & UGC Creator @RoopCreates]

6/ TL;DR:

Creative volume will explode

Testing speed becomes your advantage

Strategy > aesthetics

Humans still matter — just differently

The question isn’t “will AI replace us.” It’s: can we keep up with how fast it learns?