James Root

Digital Director. Search, Paid Ads, Analytics. Former conversion guy. Journalist by trade.

[James Root @RootToMarket]

So sad. Sarah helped me a lot when I was at the Observer. What a brilliant writer and a lovely person. RIP.

[The Guardian @guardian]

'Brilliant and versatile' Observer and Guardian journalist Sarah Hughes dies at 48 https://t.co/5kQf8maJEL

[James Root @RootToMarket]

@ajmawas @ESH_7 @SamiMokbel81_DM Shami, speak neverlench to me.

[James Root @RootToMarket]

@peeplaja Thanks!

[James Root @RootToMarket]

@peeplaja Any books on this you’d recommend?

[James Root @RootToMarket]

London flying the flag!

[James Root @RootToMarket]

Offline. #GDPR

[Andrew Bloch @AndrewBloch]

KFC apologises with a full page ad in today's Metro. A masterclass in PR crisis management.

#KFCCrisis

[James Root @RootToMarket]

@richandrew That’s awesome Rich, go Eagles!

[James Root @RootToMarket]

@Virgin_TrainsEC Pedant!

[James Root @RootToMarket]

@Virgin_TrainsEC Are you sure? https://t.co/Fm3SOL6Ewa

[James Root @RootToMarket]

The guardian and observer evolve again. Seems like yesterday they switched from broadsheet to berliner; remember it well as a green intern. Now to tabloid; makes sense. Never standing still. #agile

[James Root @RootToMarket]

Hi @Virgin_TrainsEC, instead of attempting to censor freedom of speech by boycotting the Daily Mail, and then reneging (PR stunt?), how about you focus on cleaning your trains? Currently on the 13:56 Newcastle to Kings Cross and it's grim. £137 for the pleasure too. Cheers.

[James Root @RootToMarket]

Creative thinking at its finest! https://t.co/k90k3Sn1vA

[BBC News (World) @BBCWorld]

New Zealanders build island in bid to avoid alcohol ban https://t.co/dacPjMiuD2

[James Root @RootToMarket]

@kelvinnewman @MeasureFest Lovely stuff!

[James Root @RootToMarket]

@kelvinnewman What's the @MeasureFest lineup this year?

[Matthew Howells-Barby @matthewbarby]

Forbes and Inc both silently began adding nofollow to all of their links. There's a lot of link sellers that will hate that 😂

[James Root @RootToMarket]

Don't worry @adwords not like I have budgets to pace... #AdWordsDown

[Matt Riley @mattssive]

Great, #adwords and #analytics all down

[Chris Macdonald @Chris_Maccer]

Everyone waiting for #AdWords to work again.