Rory Paris

University of South Carolina
Fashion Merchandising and Digital Innovation
RETL369-002-Fall-2024
Keep going, keep growing!

[Rory Paris @RoryParis514]

This post heavily caters to my interviewees buyer persona because it resonates with his interests as well as his style. He explained that he enjoys good quality, versatile clothing that can be worn for both professional settings as well as playing golf with friends @RetailPro369

[Ralph Lauren @RalphLauren]

Worn by the tour’s top players on the world’s most challenging courses, Ralph Lauren #RLX is engineered for peak performance and a love of the game.

Explore the collection: https://t.co/gjZkC6m9s8

[Rory Paris @RoryParis514]

One brand that does an incredible job with social listening is Netflix. Netflix uses social listening to hear what their consumers want to see. They view the watchers reactions through online conversations to specific shows and analyze if these desired series should be continued.

[Rory Paris @RoryParis514]

@RetailPro369 after discussing ch9/10, I believe social listening is exceptionally important when trying to currate brand loyalty and a good brand image. Without social listening brands would not know what their consumers wanted or needed, and woule be extremely unsuccessful.

[Rory Paris @RoryParis514]

Throughout this video presented, I believe the target buyer persona for this post is any person that uses makeup that is on the go or has a limited amount of time to do their makeup.

[RetailPro369 @RetailPro369]

Who is the target buyer persona for this post?

[Rory Paris @RoryParis514]

I agree! SKIMS has done a great job within recent years showing inclusivity from all different sizes, races, and fits. They also now have dived into producing male garments and merchandise to broaden their products within their brand.

[Dyllon Jelinek @dyllon_jelinek]

SKIMS has done a great job showing other retailers how inclusivity can be incorporated into every business. Love this!

[Rory Paris @RoryParis514]

I agree, New Balance does a good job of keeping their posts simple but to the point with short videos and comments. They highlight whats important and show what their brand is truly all about.

[Kaley Ailstock @KaleyAilstock36]

I really enjoy New Balance's content on X. They really keep their post simple by sharing media and short videos that highlight others. Their post also just feature a hint of their brand without overpowering others.
@RetailPro369

[Rory Paris @RoryParis514]

One brand I think does a good job at following this rule is Nike. Nike engages its customers for the majority of the time and creating a sense of a motivating, uplifting community. They only are seen promoting its brand new items and merchandise on specific posts. @RetailPro369

[Rory Paris @RoryParis514]

Based on the info that we have discussed throughout the following lectures, I found the 80/20 rule was extremely fascinating and is a rule that many brands need to follow. This rule explains that 20% of a brands content should be direct for promotions, while 80% audience interest

[Rory Paris @RoryParis514]

This specificly immediately grabbed my attention because it features a short message and video of the Dior fashion show SS25 while in Paris. The video reveals the brands recent looks on the runway and includes a dramatic imagery that grabs the viewers attention. @RetailPro369

[Dior @Dior]

Take your front-row seat at the #DiorSS25 show in Paris to discover the powerful dynamism and athleticism of Maria Grazia Chiuri's latest collection.
https://t.co/eWKePqjYyO

[Rory Paris @RoryParis514]

I believe this new interactive experience is the future and will forever change how consumers purchase clothes. Some Zara mirrors also offer a view of what the garment would look like on you instead of trying on the new clothing. This is an incredible depiction of what AI can do.

[Rory Paris @RoryParis514]

Based on the lectures we discussed, AI is playing a tremendous role in the way that consumers purchase their goods. For example in todays retail industry, Zara is offering interactive mirrors that use AI to detect what clothing a customer may be interested in.@RetailPro369

[Rory Paris @RoryParis514]

Yes, I totally agree! Influencers play such a dominant role in consumer buying behavior. From instagram to Tik-Tok to Youtube, consumers are willing to spend hundreds of dollars on what their favorite influencers are using or recommending to their followers.

[jamienealroe @jamienealroe27]

One strategy that I believe gets to a lot of Gen Z’s, like me, is product user! Due to social influencers and the constant introduction of trends, we follow those activities based on the type of person that uses it. We see that it fits our age group and we want it!

[Rory Paris @RoryParis514]

I 100% agree, understanding consumers behavior patterns is what drives a retail brands success. Without understanding what a consumer wants/needs, brands will fail. By personalizing an experience for a consumer, this also helps to build brand loyalty so they purchase more goods.

[Lyndi Davenport @lyndidavenport3]

Understanding consumer behavior is key for retail success! One crucial takeaway is the impact of personalization, tailoring experiences based on customer data can drive higher engagement and sales.

[Rory Paris @RoryParis514]

Typically, you can find LuluLemon locations in areas with a higher income status; people who are willing to pay the price to "look good and feel good." Consumers benefit from the clothing brand by investing in gear or clothing that are both supportive and help them remain active.

[Rory Paris @RoryParis514]

@RetailPro369 when discussing market segmentation, LuluLemon is a particular example of a benefit segmentation that focuses on athleisure. They target their audience from dieters, winners, and self improvers. Promoting clothing that is solely used in order to better ones self.

[Rory Paris @RoryParis514]

Do you feel as though classical conditioning has had an extreme impact on your associations and thoughts of brands and companies around you? Has this caused you to not purchase from certain brands due to your prior associations?

[Rory Paris @RoryParis514]

@RetailPro369 Throughout our discussion about classical conditioning, I found it extremely interesting how consumers immediately have an association with a specific brand/company just by seeing a specific product/logo/saying. For example, when thinking of Tiffany and Co...

[Rory Paris @RoryParis514]

consumers affiliate the iconic Tiffany blue with a white ribbon signifying an expensive piece of astonishing jewelry. A level of sophistication, elegance, and luxury is immediately felt when viewing Tiffany blue. Just by seeing something as simple as a companies packaging.

[Rory Paris @RoryParis514]

Chick-fil-A has successfully created strong, consistent brand loyalty due to their significant efforts both in and outside of the store. In my opinion, no other fast food chain competes, due to their strong customer service, "my pleasure," and consistent drive-thru experiences.

[Dyllon Jelinek @dyllon_jelinek]

drive-thru experiences, and opportunities for rewards. This keeps customers coming back and allows Chick-fil-A to gain emotional loyalty and top-of-mind awareness. I think this fast-food chain is a great example of creating strong brand loyalty.
https://t.co/hDwJakyTQM

[Rory Paris @RoryParis514]

I agree, Starbucks have done an incredible job creating positive brand equity. They have created numerous channels for consumers to grow brand loyalty and have created a consistent brand image. Starbucks is one of the most highly recognized logos in the world due to their efforts

[Teia Perez @teiaperez04]

They have been able to achieve this brand equity through many different channels and their yearly revenue shows the effectiveness of brand equity done right. If you want to learn a little more click the link! https://t.co/mj0X9uDd1e