Kaley Ailstock

University of South Carolina '24. Major: Service Management. RETL 369 Section 2, Fall 2024

[Kaley Ailstock @KaleyAilstock36]

This post would resonate well with people who are typically living a busy lifestyle, may have a couple of kids, and enjoy luxury. I see how this post could be ideal for those who run a lot of errands during the day. @RetailPro369

[Mercedes-Benz @MercedesBenz]

Wether you want to relax or grab a quick bite – the E-Class with personalised experiences knows exactly what you want and uplifts your day.

Knows your day. Drives your way.

The E-Class with personalised experiences.

[Kaley Ailstock @KaleyAilstock36]

I find this to be more appealing as a consumer since it’s not as messy to read. It was also nice learning about how to use a hashtag properly. I never knew that there were so many rules to it. @RetailPro369

[Kaley Ailstock @KaleyAilstock36]

The decrease of hashtag use is what I found most intriguing based on our class discussion over the past week. Many companies, as well as influencers, have stopped using so many hashtags when they post. Instead, they might only use one.

[Kaley Ailstock @KaleyAilstock36]

Facebook is still growing to this day. It remains the largest social media platform making it a crucial tool for any social media marketing.

[MadelynSteinberg @MaddieSteinber]

Did you know Facebook is the largest social media site worldwide? As only a 20-year-old most of the people I know are not active on Facebook, so I did not expect this. There are over 3 billion active users monthly on Facebook so it is a great way to connect with large audiences.

[Kaley Ailstock @KaleyAilstock36]

@MaddieSteinber I was also surprised to learn that Facebook is still the large social media platform. It is definitely a great way for brands to connect with a large audience.

[Kaley Ailstock @KaleyAilstock36]

Companies must understand their target audience! This is why social listening is crucial in marketing.

[Gabriel Atienza @GabrielCAtienza]

In today’s competitive landscape, retail businesses must leverage innovative advertising strategies to thrive. Here are three key insights from recent discussions on advertising theory:

[Kaley Ailstock @KaleyAilstock36]

@GabrielCAtienza These are very important in advertising. Companies must understand their target audience in order to be successful. I really enjoyed your example of how Nike has been successful with using this.

[Kaley Ailstock @KaleyAilstock36]

However, the first company that popped into my mind when learning about lead generation was Dollar Shave Club. They attract new customers through free trials. This has proven to be very successful showing that their marketing strategies are very successful. @RetailPro369

[Kaley Ailstock @KaleyAilstock36]

Lead generation was a big takeaway of mine from the past two lectures. Lead generation is basically attracting new clientele to your business in hopes to convert them into a customer. This can be done in many different ways; giveaways, app downloads, events, etc.

[Kaley Ailstock @KaleyAilstock36]

@RetailPro369 The target audience is women, most likely in their 20's who enjoy using makeup, and are in need of easy-to-use products. Especially when they are on their way to work, or to meet up with friends.

[Kaley Ailstock @KaleyAilstock36]

I really enjoy New Balance's content on X. They really keep their post simple by sharing media and short videos that highlight others. Their post also just feature a hint of their brand without overpowering others.
@RetailPro369

[New Balance @newbalance]

Au revoir!

Sydney McLaughlin-Levrone and Gabby Thomas cap off Paris 2024 with a dominant Gold medal performance in the 4 x 400m relay.

#WeGotNow #NationalRecord #RoadtoParis2024 #Paris2024 @Olympics

[Kaley Ailstock @KaleyAilstock36]

Honestly, I find it kind of annoying. However, I click on it every time to see if I have any points to redeem, and sure enough, I find myself a few minutes later with a Chick-fil-a bag in hand. Definitely a good use of Geo-Fencing! @RetailPro369

[Kaley Ailstock @KaleyAilstock36]

Thinking back to Lecture 6, I would like to dive deeper into Location-Based Advertising. I sit back and think to when I get a pop-up ad on my phone due to being near a store, and Chick-fil-a instantly came to mind. Anytime I am near a Chick-fil-a, the rewards screen pops up.

[Kaley Ailstock @KaleyAilstock36]

@RoryParis514 @RetailPro369 I thought this was a great example of how company’s use classical conditioning in marketing. I definitely agree that when I see Tiffany Blue, I also think of elegance.

[Kaley Ailstock @KaleyAilstock36]

@teddymolthen3 @RetailPro369 I thought the article you shared was excellent in describing buyer persona. Thank you for sharing!

[Kaley Ailstock @KaleyAilstock36]

America prioritizes our freedom and puts emphasis on personal liberty. Therefore, Harley-Davidson does an excellent job at using this cultural symbol within their advertising campaigns.

[Kaley Ailstock @KaleyAilstock36]

@RetailPro369
I was intrigued by the product positioning approaches, specifically cultural symbol. Cultural symbol in product positioning approaches simply means connecting a brand/product with a cultural icon/value.

[Kaley Ailstock @KaleyAilstock36]

A brand that stood out to me when learning about cultural symbols would be Harley-Davidson. Their company uses the idea of individualism, more specifically rugged individualism, which is a staple of American culture.

[Kaley Ailstock @KaleyAilstock36]

@jamienealroe27 I love your explanation on the golden circle! It’s super important for companies to build and maintain their “why” in order for their company to build their foundation. I hope you’re able to find a company that aligns with your beliefs also!

[Kaley Ailstock @KaleyAilstock36]

However, I am having a hard time understanding how the “punishment” part of operant conditioning fits into this process. Would it be based off customer experience? Or what do you think would be considered a punishment in this aspect?

[Kaley Ailstock @KaleyAilstock36]

@RetailPro369
Thinking back to lecture 3, my biggest takeaway from class was understanding what motivates a customer to buy certain products. Not only that, but how to keep customers loyal to your brand.

[Kaley Ailstock @KaleyAilstock36]

However, I would like to mention how companies use operant conditioning in marketing. I feel like this is the best/easiest way to build a loyal customer since majority of consumers enjoy being rewarded for their actions.