teddymolthen3

University of South Carolina
Retail Management Major
RETL 369 002 Fall, 2024
I enjoy golf and nice weather.

[teddymolthen3 @teddymolthen3]

This post resonates well with those who enjoy comfortability durability of their apparel. The post goes over characteristics of the shoe that make it look and sound both comfortable and durable, built for someone who values those characteristics.
@RetailPro369

[HOKA @hoka]

The new Speedgoat 6 was born to tame the trails. ⛰️ Updates include a new midsole foam that provides a more responsive ride with less weight, a more secure upper and adjusted outsole lug design for improved traction. 🐐

https://t.co/qu85BzQGth

#FlyHumanFly #HOKA #Speedgoat6

[teddymolthen3 @teddymolthen3]

I cant seem to paste the link but typing this into a search engine should have the article at the top.

12 Companies With Great Social Listening Strategies - Konnect Insights

@RetailPro369

[teddymolthen3 @teddymolthen3]

Companies who practice social listening, in turn, are successful. I found this great article that includes companies who effectively use social listening. It highlights not just what social listening is, but the unique ways each company uses social listening.

[teddymolthen3 @teddymolthen3]

The article includes companies like Nike, Netflix, and Amazon (all successful brands) and the different ways each company uses social listening. Again, I found this article very informative and highly recommend giving it a look.

[teddymolthen3 @teddymolthen3]

@LilyFelton9 @RetailPro369 I too found The Golden Circle to be very informative. Companies that have a secured "why" tend to have more success than others that don't

[teddymolthen3 @teddymolthen3]

@MollyHealyyy @RetailPro369 I totally agree that AI is transforming how retailers operate. It makes you wonder who the first ones were to take advantage of AI?

[teddymolthen3 @teddymolthen3]

They offer it for only 12 days, giving consumers the feeling that maybe they're missing out, if they don't take advantage of the free donut. Great content strategy if you ask me..
(couldn't get the link to work but you can look up the promo title to find it)
@RetailPro369

[teddymolthen3 @teddymolthen3]

The Chipotle Father's day example got me thinking of what culturally relevant content that other brands are able to create. After some research, I found a pretty cool Dunkin Donuts Christmas promo. The brand offers free donuts using the title "12 days of Donuts."

[teddymolthen3 @teddymolthen3]

@RetailPro369 The target buyer persona is people who use makeup products with little time to get ready, quick and easy.

[teddymolthen3 @teddymolthen3]

I like how the post shows determination. It shows grit and hard work, and showcases lebron James, an NBA player I enjoy watching, working out and pushing himself. @RetailPro369

[Nike @Nike]

No regrets.

@KingJames isn’t the type to get over a loss. Even if it happened twenty years ago.

#WinningIsntForEveryone #Paris2024 @Olympics

[teddymolthen3 @teddymolthen3]

It also provides a real-life example of how companies have used the metaverse in marketing efforts. https://t.co/eAcDHrvnHJ @retailpro369

[teddymolthen3 @teddymolthen3]

Found a great video on the use metaverse in marketing. It goes over examples of the metaverse which helps for deeper understanding of it. Before the lecture i didn't really know what metaverse was. This video was a great help in bettering my understanding.

[teddymolthen3 @teddymolthen3]

@teiaperez04 Starbucks definitely screams brand equity, and because of that they stay at the top. Great research

[teddymolthen3 @teddymolthen3]

Starbucks is totally top-of-mind awareness when you want a coffee. However, you cant go wrong with dunkin donuts...

[Teia Perez @teiaperez04]

For me, Starbucks has achieved top-of-mind awareness, when I hear coffee I immediately think coffee. My association with them is also positive. I have had always had good personal experiences with their service and the quality of their product.

[teddymolthen3 @teddymolthen3]

Great tweet, points out importance of businesses collaborating with social media influencers, check out the other tweets connected to this one as well.

[Kendall Gadsby @GadsbyKendall]

Since many influencers' followers trust them and their opinions so much, their followers may skip stages in the decision-making process and buy the item immediately. This para-social relationship causes many people to disregard their personal values and immediately buy an item.

[teddymolthen3 @teddymolthen3]

@GadsbyKendall I think so too, it is easier for businesses to get consumers to buy their items, just by collaborating with popular influencers

[teddymolthen3 @teddymolthen3]

I would give it a read, or at least check out the buyer persona example; https://t.co/iy4mUDOUHj
Full article: https://t.co/XKHyms5KeI

[teddymolthen3 @teddymolthen3]

Found a great article on buyer persona. The article talks about importance of buyer personas, and how to use and create them. If you scroll down the article offers an example of a buyer persona for Lyft and Expedia Travel, someone who travels frequently. @RetailPro369

[teddymolthen3 @teddymolthen3]

Brands must keep customers in the loop. Apple does this with their quality, consistency, what I believe is most important is their top-of-mind awareness. Needing any type of smart-technology triggers Apple. Which Brands' loyalty loop are you stuck in? @RetailPro369

[teddymolthen3 @teddymolthen3]

There is a direct correlation between popularity and status of a brand, and customers in the loyalty loop. The more customers in the loop, the more success a brand will have. in 2023 Apple was ranked number 1 for the most loyal customers. https://t.co/Uj5Bc4aKmg