Bit if a long post (sorry).
I researched this phenomena. Kenyon and Burnham set up their Makerfield X accounts at the same time and posted their first campaign video on the same day.
Level starting point. Perfect for analysis.
Kenyon's video got 38 times the impressions in the first 6 hours. It was up to 105x more impressions after 24 hours.
So whats the difference?
Simple. Knowing how X algorithms work, and exploiting them.
X has various boosts available. These are the ones I found that relate directly to these two accounts.
1, Bypassing political throttling. New accounts created in the UK are throttled from political content (means less reach). Ones created in the US aren't. Burnham's account was created in the UK. Kenyons account was created in the US. Kenyon boosted!
2, Being 'trusted'. Oh the irony. Accounts created in the US are automatically 'high trust'. Mainly due to the fact that the largest chunk of ad revenue is from US accounts. X want more people to see them as it means more $. Kenyon boosted!
3, Paying for Premium Plus immediately. Being premium plus gets you boosted (we all know that), but doing it on a new account amplifies it. It's a double boost. X want s to encourage new paying users. But also wants to check the virality of new accounts. Kenyon boosted!
4, Geographic changes. Burnham's account hasn't been altered since creation. Kenyon's account has moved from the US to the UK, with billing set up in Ireland. The original metadata for the account remains (no political throttling etc.), but it now gets boosted in two more geographic regions. UK and EU. Kenyon boosted!
5, The artificial echo chamber effect. All reform accounts are boosted. Thats obvious. But they all get a further boost from @ mentioning other boosted accounts, or reposting. Because Kenyon's account is high trust (from being US registered), each repost is treated like a new post. If it's also from a boosted account. More boost. Why do you think every public figure in Reform has posted a picture with Kenyon? You guessed it. Kenyon boosted.
That's 5 ways to boost content. Let's not forget Burnham was well known. Kenyon was unknown. But layer upon layer of deliberate boosting means it doesn't matter.
I hope this helps.
As a sideline I sell magic beans.
If anyone still thinks their feed is full of Reform and other right-wing posts because 'they're popular', ping me a DM. The magic beans are £50 each.
Your reminder that this cunt is currently inciting violence on the streets of Britain from… RUSSIA.
Where he’s hanging out with Musk’s rapey dad.
Couldn’t make it up.
Rupert Lowe, a 68 year old, privately educated, former investment banker, backed by the world's richest man, is trying to convince you he's not the establishment.
Just in case you weren’t aware, the so called “patriots” are now calling Henry Nowak’s sister a “mud shark race traitor” because she has a mixed race child.
The “protests” in Southampton aren’t about his death.
They’re about rabid racism and male violence.
PGMOL would have found a way to give it.
You watch the game back, and it just shows you how far suspicious Premier League refereeing really is.
Arsenal didn’t concede a single penalty in the league. Arsenal never got punished for time wasting. But both happened in the final.
Come and visit London’s Home of Trophies. 🏆
Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆
Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆
Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆
Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆
Book your Stadium Tour at Stamford Bridge now. ⭐️⭐Come and visit London’s Home of Trophies. 🏆
Book your Stadium Tour at Stamford Bridge now. ⭐️⭐️
This angle...WOW
PABLO IS BEING MANHANDLED BY TWO ARSENAL PLAYERS AND LITERALLY LOSES BALANCE BECAUSE OF THIS
RICE DRAGS MAVROPANOS INTO THE GOAL AFTER TRYING TO BEAR HUG SUMMERVILLE
TODIBO IS RECEIVING WAIST LOVE
IT'S AN ABSOLUTE FARCE I WONT GET OVER