Neelanjan Roy

Marketing at @YuluBike. Formerly at @XiaomiIndia, @HuaweiMobile and @Cognizant. I tweet about #Tech, #Content, #Automobiles and the #Internet.

[Neelanjan Roy @RoyNeelanjan]

📣 Career update: I've joined forces with the amazing team at @YuluBike to help India move better!

After an exciting & rewarding stint in consumer tech at @XiaomiIndia, I felt the time was right to pursue a new challenge.

The automotive industry has always been close to my heart and I'm excited to join #Yulu in their mission to build smart & sustainable mobility solutions for millions across the country. 🇮🇳

I'm joining the organization at a time of great hope and focus. With your support, I'm sure I'll do my best! 🚀

Stay tuned for lots more exciting updates from me at Yulu! 🛵 #EV

[Yulu @YuluBike]

This Environment Day, we'd like to recognize the big impact Yulu's small wheels have had! From improving last mile connectivity across cities to making transport green for quick commerce. We're proud to have the green footprint and looking forward to growing it bigger! 🍃✨

[Neelanjan Roy @RoyNeelanjan]

@meta_abhinav_ Agreed. But to be honest, brands rarely admit their mistakes because there might be long-term consequences which are not always apparent.

The problem here is that every time he says something, he makes it worse for himself & the brand. 😅

[Neelanjan Roy @RoyNeelanjan]

The Ai+ fiasco is a reminder that jingoistic marketing rarely makes the cut in India.

Problem isn’t that the products are Chinese. The issue lies in the way they’re marketed as swadeshi.

Also, persona driven brands succeed only if the person on the poster is not a complete ____

[Neelanjan Roy @RoyNeelanjan]

@kamalahamad65 Rightly said. The product should stay true to what it is advertised as, else the early adopters who support the brand with hard-earned money are the ones who feel cheated.

[Yulu @YuluBike]

We're thrilled to announce that Yulu EVs have been ridden for 2 billion kilometres pan-India, preventing 54 million kg of CO2 emissions!

#Yulu has enabled more than 400 million green deliveries & supported better livelihoods for 500,000 gig workers.

https://t.co/zIRYIzjxLJ

[3one4 Capital @3one4Capital]

@YuluBike has recently struck partnerships with Snabbit and Yufy to empower thousands of women across India with access to safe, affordable, and sustainable mobility.

[India Post @IndiaPostOffice]

A tribute to the dedication of our medical professionals.

India Post released a Commemorative Postage Stamp in honour of Dr. Bidhan Chandra Roy- the legendary physician, visionary, and statesman in whose memory National Doctor’s Day is celebrated.

#DoctorsDay #IndiaPost #Philately

[Neelanjan Roy @RoyNeelanjan]

Recently had the opportunity to experience @RoyalEnfield's first-ever Electric Vehicle at the #FlyingFlea showcase in Bengaluru. Here's our hands-on review of the #FFC6 motorcycle, which is set to launch early next year (2026).

https://t.co/KCyELyCXQo

[Yulu @YuluBike]

#Yulu has become EBITDA-positive with an ARR exceeding $30 Million! We will raise $100M (Series C) over the next 12 months.

Thanks to our patrons, partners, employees, shareholders, government bodies & the general public for their continued support. Let's #MoveForward together!

[Neelanjan Roy @RoyNeelanjan]

@F1 "There's no need to drive fast, it just increases the percentage of risk. We're not in a hurry, I'm not being paid. Right now, with zero incentive or reward, why would I drive fast?"

[Yulu @YuluBike]

You’re late for sadya but you want to arrive in style…
Ellavarkum Yuluvinde hridayam niranja onashamsakal! 🌸

Discover #Kochi's #Onam charm sustainably with Yulu EVs!

Explore local attractions:
https://t.co/hQFVbn08eV

#YuluBike #Yulu #Onam #HappyOnam

[Neelanjan Roy @RoyNeelanjan]

@s_anuj Saw the TOI ad today. Crazy that we got Xiaomi x Manyavar Diwali collection before GTA 6! 🔥

[Neelanjan Roy @RoyNeelanjan]

Of all the ways this could have been done, 𝐊𝐚n'𝐭 understand why this? 🤦‍♂️

[Neelanjan Roy @RoyNeelanjan]

@anshumaan_s

[Yulu @YuluBike]

It's a privilege to celebrate #IndependenceDay2024 with the bravehearts of @Central_Railway #Kurla station in Mumbai today!

Our salute to the men and women in uniform who help keep millions of commuters safe every day.

Thank you @GM_CRly @RPFCR for your support. Jai Hind! 🇮🇳

[Yulu @YuluBike]

Bonjour Pondicherry! It's almost time to #Yulu it in your city.

Join us tomorrow (15th Aug), at Pondy Marina from 5 PM onwards to be a part of the launch. We can't wait for all of you to experience the future of urban mobility in Pondi! 🌊

#YuluBike in #Pondicherry 🛵

[Yulu @YuluBike]

We celebrated #HarGharTiranga2024 with @mybmcWardHE in Aamchi Mumbai today! Grateful to partner with key medical officials of the ward to create awareness about vector borne & non-communicable diseases prevalent in Monsoon. 🇮🇳
@MTPHereToHelp
@mybmc
@MPLodha
@bhamlafoundation

[Neelanjan Roy @RoyNeelanjan]

@gitanshanand Real reason lol

[Neelanjan Roy @RoyNeelanjan]

Billion dreams with billion possibilities, but everyone seems to have the same creative idea. 😉

This one from 2022 👇
https://t.co/wOcb3E58dG

[Snapdragon India @Snapdragon_IN]

India! Get ready to embark on a journey of limitless possibilities, where lightning-fast connectivity brings the world to your fingertips. Brace yourself for the transformative chip of change. 🤩 #5GForAll

[Neelanjan Roy @RoyNeelanjan]

@MalapakaGanesh @XiaomiIndia @Snapdragon_IN 🤣

[Neelanjan Roy @RoyNeelanjan]

@anshumaan_s