RuthSaunders

Brand, marketing and customer growth strategy consultant. Ex-McKinsey, P&G & Saatchi. Author of books on success in the #boardroom & #femaleentrepreneurship.

[RuthSaunders @RuthSaundersOP]

It's great to see so many people starting their own businesses in covid - and doing so well. Huge congrats to everyone who has taken the leap. Here's to many more successes to come. https://t.co/ehvbnJTHwl
#Entrepreneurship #FemaleEntrepreneur #COVID19

[RuthSaunders @RuthSaundersOP]

Great article from one of our fabulous 52 interviewees Kate Grussing, founder of Sapphire Partners, on why women need to be believe more in themselves and their abilities - as men tend to do more naturally. Thank you Kate.
https://t.co/qDGi0Pyonv
#leadership #femaleempowerment

[RuthSaunders @RuthSaundersOP]

Great to see so many entrepreneurs take the leap in Covid. And so good that people started their own businesses because they wanted to. A really inspiring read!!!
https://t.co/FtgIKQ1lod
#femaleentrepreneurs #COVID19 #Entrepreneur

[RuthSaunders @RuthSaundersOP]

Very timely article in @HarvardBiz on how to lead when your team are exhausted - and so are you. Well worth a read as we end 2020 and get ourselves sorted for 2021.
https://t.co/VpV5orHTz0

#leadership #COVID19 #resilience

[RuthSaunders @RuthSaundersOP]

Very timely article in @HarvardBiz on how to lead when your team are exhausted - and so are you. Well worth a read as we end 2020 and get ourselves sorted for 2021.
https://t.co/VpV5orHTz0

#leadership #resilience #COVID19 #compassionate

[Thomas Barta @ThomasBarta]

Formula 1 CMO Ellie Norman and I sat down to talk about leading @F1 marketing in turbulent times. Be inspired!

https://t.co/LpuC7ln0wg via @forbes

@TheMktgAcademy @TheMarketingSoc @ChikinCS @NadineDietz

[RuthSaunders @RuthSaundersOP]

Now is the time to optimise your business and #brand proposition, for a world where both #Covid19 and the vaccination exist.

I help teams focus their scarce resources on ‘where to play’ and ‘how to win' to achieve customer growth.

Contact me at https://t.co/X3ZUblnf28

[RuthSaunders @RuthSaundersOP]

.@wealthiher reveals 74pc of #femalefounders are concerned about access to funding in the wake of #Covid19. It urges the Government to address the imbalance in access to funding for women

@eleanorsteafel in @Telegraph

https://t.co/YgYW7rXhMt

[RuthSaunders @RuthSaundersOP]

One of the most enjoyable parts of my job is conducting Voice of the Customer interviews to get under the skin of why customers are thinking and behaving in the way they are.

If you’d like to find out know how I can help your business succeed visit https://t.co/X3ZUblnf28

[RuthSaunders @RuthSaundersOP]

Thank you to @warren_munson of @EvolveMembers for hosting me on your #podcast! Really enjoyed discussing my book and the need to support more #femaleentrepreneurs to help the UK's business and societal growth.

You can listen to the podcast here:
https://t.co/VRypPVNw99

[RuthSaunders @RuthSaundersOP]

Thanks to @stevenmendel of @boughtbymany the insurtech company, for his thoughts about entrepreneurship and his recommendation of our latest book.

I agree, people love to help and answer questions - if asked in the right way!

#femaleentrepreneurs

[RuthSaunders @RuthSaundersOP]

As a record amount of #VC funding flows into #fintech, #femaleentrepreneurs are lagging behind male counterparts in attracting funding according to @business

Fintechs with only female founders drew just 0.9% of the total money raised, acc. @crunchbase.

https://t.co/I2916BdSWN

[RuthSaunders @RuthSaundersOP]

.@Nasdaq is pushing for the more than 3,000 companies listed on its U.S. stock exchange to make their boardrooms less overwhelmingly male and white by hiring directors that better reflect the country’s diverse population.

#diversity #femalefounders

https://t.co/jwl21wf08W

[RuthSaunders @RuthSaundersOP]

@Nasdaq is pushing for the more than 3,000 companies listed on its U.S. stock exchange to make their boardrooms less overwhelmingly male and white by hiring directors that better reflect the country’s diverse population.

https://t.co/d67ZR9U78G

[RuthSaunders @RuthSaundersOP]

Thank you to @SheOwnsIt for publishing our latest article on how to stay mentally healthy when you are starting up your own business.

Being an entrepreneur can be all-consuming, but your mental health shouldn’t be sacrificed to success.

@MelissaOnline

https://t.co/SxR0hMDBo3

[RuthSaunders @RuthSaundersOP]

Covid is the great accelerator and disruptor, changing the way we behave forever. Marketers need to assess whether their brand is behaving in a trustworthy way today and whether they can successfully build brand trust in a Covid world.

Read more here:

https://t.co/FUhlAFhSyi

[RuthSaunders @RuthSaundersOP]

Loved the birthday card my niece so creatively drew for my birthday! Here's to successful birthdays and years ahead for all of the 52 #femaleentrepreneurs John Smythe and I interviewed for our book to inspire #nexctgen!

#entrepreneurship #birthdaysurprise #femalefounders

[RuthSaunders @RuthSaundersOP]

Fantastic news @CordeliaMeacher! As a successful #femaleentrepreneur I will be interested to hear your feedback!

[RuthSaunders @RuthSaundersOP]

Thank you Bonnie, @selfpromote, for inviting me to share my story about working hard to understand the rules of the corporate world and creating a role where I can do what I love and be myself with @BeingOnPoint

Listen here to our #badass conversation! https://t.co/7rj34AFCSs

[RuthSaunders @RuthSaundersOP]

Thank you so much @confidencepeopl! Loved talking to everyone and hearing their stories too. Owning your experience and your story is definitely one of the keys to success.

@TenThinkTank #femaleentrepreneurs

[The ConfidencePeople @confidencepeopl]

@RuthSaundersOP @TenThinkTank Very good to hear you talk yesterday Ruth #FemaleFounders. It's so important to tell your story your way - and with confidence. @TenThinkTank