Ryan Browne

Senior Account Manager at Highwire/LongJump | Syracuse University Alum | Public Relations and Political Science 🏳️‍🌈

[Bloomberg TV @BloombergTV]

We go inside Amazon's AI chip lab in Austin, Texas, where the AWS Annapurna Labs unit designs, improves and engineers the chip to the server. Bloomberg's @EdLudlow gets hands-on with Trainium2 ahead of a big data center launch https://t.co/1yUVEv9sZ7

[alex 🏴‍☠️🇺🇸🇺🇦 @alex]

Vacation with a toddler is not really vacation

[Ryan Browne @Ry_Browne]

@kyliebytes I was in Florence back in 2019, recs below!! unsure how Covid affected these but hopefully still some good ones

[Ryan Browne @Ry_Browne]

@shawn_depaz he could've killed him Shawn!

[Carly Martinetti @PRcarly]

If you’re looking for a quick win, put your money in paid media, not earned media.

Don’t get me wrong, though.

We’ve gotten clients in publications like Wired, Forbes, and Business Insider within one month of working together.

And they’ve been able to use that recognition to increase ROAS, attract better talent, and draw new investors in.

But the real magic isn’t in a single TechCrunch mention.

It’s in weaving a carefully crafted narrative over years and years and across multiple publications.

→ One that highlights your founder's story, so that people connect with your company emotionally and become lifelong fans of its mission.

→ One that differentiates your products/services, so that they’re not just another island in an ocean of options.

→ One that associates what you do with a kind of needle-moving prestige that isn’t as easily quantifiable as paid media, but exponentially more impactful.

It’s what can make the difference between:
- A “Never even heard about them” and a front page article when you IPO.
- An “I’ll pass” and a “How much money do you need?” investor conversation.
- An “I guess it might have been worth it” acquisition and one that creates generational wealth.

This isn’t a jab against paid media, by the way.

Paid media is the way to go if you want to increase top-line revenue.

But if you’re looking ahead and thinking about you and your company’s legacy —

Then PR *has* to figure into that.

[Sophie Vershbow @svershbow]

I cannot imagine I was brought onto this earth to have eight 30-minute meeting blocks back to back.

[Ryan Browne @Ry_Browne]

@DBerthiaumeCSA Congrats Dan!

[Ryan Browne @Ry_Browne]

@DBerthiaumeCSA He can't make it worse than this offseason

[Ryan Browne @Ry_Browne]

@DBerthiaumeCSA Rather they throw Malik out there, We aren't winning might as well be a little more interesting!

[Ryan Browne @Ry_Browne]

@alex I got a couple nice pairs of khaki like joggers from Old Navy, they were cheap and super comfy

[Carly Martinetti @PRcarly]

While ChatGPT is undeniably impressive in many arenas, it's crystal clear to me that the nuanced art of creative PR pitching requires the human touch.

There are certain crafts that simply stand apart, resisting automation. PR is one of those crafts.

[Ryan Browne @Ry_Browne]

#NewhouseMafia Go Cuse!

[Steve Pike @SLPSyracuse]

The 2023 PRSA Silver Anvil Award for BEST University #publicrelations program goes to @NewhousePR!! @NewhouseSU @SyracuseU #prsasilveranvil

[Ryan Browne @Ry_Browne]

@alex Have to start working in the Snoop Dog affirmation song, it is a must

[Ryan Browne @Ry_Browne]

@shawn_depaz @DeionSanders @DNVR_Buffs This the Louis baggage he was talking about

[Ryan Browne @Ry_Browne]

@alex There is a brand of gelato they have (at least in Florida rn) and it is to die for. It has a yellow and white label, highly recommended

[Shawn DePaz @shawn_depaz]

Woke up and the GOAT was retired from basketball. It’s a dark day. #STAYME7O

[Ryan Browne @Ry_Browne]

Great time at the @Provoke_News awards!

[Ryan Browne @Ry_Browne]

@BostonMarki @LeeannCoviello Miss you both, have great Christmases with the fams

[Ryan Browne @Ry_Browne]

@BostonMarki flying back to CT today and two people in the trolley were talking about how they were going to Lynn, MA. I said “hey I know someone from there!”

[Ryan Browne @Ry_Browne]

@BostonMarki HA just gotta make it the sideways one🤣