Ryan Scofield

Work: Connecting brands to youth mindset. Life: Father of 4 Frequent dad jokes/opinions=mine.

[Kidscreen @kidscreen]

Siblings play a key role in the gaming journey of five- to seven-year-olds, according to KidSay’s latest report.
https://t.co/xmd27m4E3d

[Ryan Scofield @RyanGScofield]

Just a normal guy buying groceries. Kids gotta eat.

[USMNT Only @usmntonly]

Lionel Messi is really out here shopping at a Publix 😭😭😭

[KidSay @KidSay]

Tweens and teens do care about the metaverse. Don't focus on making sure they know your platform is one, focus on bringing fun experiences to them instead.
#genalpha #genz #trendreporting #youthtrends

[Ryan Scofield @RyanGScofield]

@brandonsdaley Seriously, that midfield.

[Ryan Scofield @RyanGScofield]

@Robbie_Poulain Great design & thoughtful process... very nice work

[Ryan Scofield @RyanGScofield]

@RoscoeJones Edinburgh is a great city. So much history all around and the castle is cool.

[Julius @Julius_GPC]

Mi hija desde que se enteró que venían los Foo Fighters empezó una campaña para conocerlos. Hoy llevamos su batería a tocar frente al Sheraton y miren quien salió ante su llamado. 😍 Dreams come true.

[Ryan Scofield @RyanGScofield]

"Is the metaverse really going to happen?"

Me: The foundation is already more than there. In the past there were digital natives. Now, we're not far from having a generation that can be called virtual natives.

#metaverse #virtualnatives #youthtrends

[Ryan Scofield @RyanGScofield]

While 2/3rds of tweens & teens say they've never heard the term 'metaverse,' they are spending a lot of time in the metaverse games and can certainly name the sites leading the transition to them living a web3 life – Roblox, Fortnite, Minecraft, etc. (via @kidsay)

[Ryan Scofield @RyanGScofield]

Since pre-pandemic 2020, there's been a 44% growth in kids ages 5-7 who watch shows most via streaming services (not including YouTube).

Even streamers that aren’t favorites or seen as particularly ‘cool’ are attracting a kid audience.

#content #kidsmedia #streaming #genalpha

[Ryan Scofield @RyanGScofield]

@WoodyBendle Looks tasty! I hit the big red easy button and bought my chicken noodle soup at Costco last night in preparation.

[Ryan Scofield @RyanGScofield]

Approximately one-third fewer 5–7-year-olds participate in extracurricular activities today than participated in pre-COVID times. Over half (52%) report that their favorite activity has been changed or canceled because of COVID. That’s why being in school is so important to them.

[ESPORTS Trade Association @ESPORTSTAssoc]

A big #WelcomeWednesday high-five to these new ESTA members...
Joshua Wong, JEGI CLARITY
Ryan G Scofield, @KidSay
Brett Diamond, @ROKKR
John L. Cash, @JCSUniversity.

[Ryan Scofield @RyanGScofield]

KidSay’s 2021 Video Game Purchase Journey report covers the journey of all tween and teen video game and app game players from discovery through post-purchase experience.

[Ryan Scofield @RyanGScofield]

73% of tween and teen boys (ages 8-15) have spent money on in-game customizations. This is another indicator that #GenAlpha will be among the most ardent #metaverse adopters. 

#genz #videogameindustry #roblox #fortnite #consumerinsights #youthtrends #brandpartnerships

[Ryan Scofield @RyanGScofield]

YouTube tops tweens & teens list of places to discover new video games, & it’s tied within a margin of error with their friends as the go-to source.

Marketers should consider how to help connect the dots between YouTube & kids’ friends.

Data via @KidSay

[KidSay @KidSay]

Kids ages 5-7 say their favorite streaming service is Netflix (30%) but Disney+ (27%) is a close second.

Brands should be aware that YouTube, the paid SVOD services AND more traditional kids networks like Nickelodeon all have a place in a content strategy mix for young kids.

[KidSay @KidSay]

Do NOT underestimate YouTube’s influence in the lives of tweens. 

As THE site for tweens since they first named it a favorite in KidSay’s Trend Tracker in 2006, YouTube continues to entertain and create belonging for kids in ever-evolving ways.

[KidSay @KidSay]

No, tweens don’t play by ‘the rules’ when it comes to age requirements for social app usage. 53% of kids ages 8-11 say they use social media.
TikTok (30%), YouTube (24%), Instagram & Snapchat (tied at 9%) are the current most used social apps for tweens.
#trendreport #youthtrends

[Ryan Scofield @RyanGScofield]

According to @KidSay trend reporting, YouTube remains the #1 source of music for tweens, but Spotify continues to gain ground.

TikTok has yet to hit tweens’ top 5, rounded out by Pandora, SoundCloud and Apple Music

#musicstreaming #trendforecasting #youthtrends #trendreport