Ryan Niessen

🦾 Non-Technical Marketer Sharing Codex & AI Wins
🚀 Director Marketing & AI Ops @ Multiplier Family Office w Garrett Gunderson
⛳️ Competitive amateur golfer

[Ryan Niessen @RyanNiessen]

@thsottiaux 100% simple and unified is better. Great work codex team

[Ryan Niessen @RyanNiessen]

Let’s goooo

[Sam Altman @sama]

GPT-5.6 sol launches thursday!

happy building

[Ryan Niessen @RyanNiessen]

Might just be me but strong disagree as a competitive amateur golfer working a desk job. Brings in a 2 way miss as my body just never feels the same. Been as low as scratch the climbed to 9 and now getting back down, a lot of it was trying to hit the ball further and straighter.

My best golf was playing a pull cut. Now I’m playing a push draw and loving it. I need a big miss zone.

Btw - big unlock for me a couple weeks ago was seeing your step drill. Shot a couple low rounds after working on that

[Ryan Niessen @RyanNiessen]

@drakesmith__ I stand corrected, 4 pack it is. gives you 2 gamers 1 practice glove and a spare for when your buddy flies into town

[Ryan Niessen @RyanNiessen]

@drakesmith__ Kirkland 3 pack baby. Honestly might hold up better than Titleist and taylormade

[Ryan Niessen @RyanNiessen]

@petergyang Same 3 maybe 4

[Ryan Niessen @RyanNiessen]

Talking to my phone and telling it to do random stuff while I'm out and about is the closest I've felt to Tony Stark and Jarvis.

And damn, it's cool.

The annoying little pieces, like Codex needing to connect to your home computer while it's turned on, will get sorted out.

A year from now this is going to feel even more magical.

[Ryan Niessen @RyanNiessen]

Successfully Codex-pilled the wife.

Rebuilt her 10-year-old Wix site on Next.js and deployed it to Cloudflare.

Now she’s cranking out logo variations and annotating changes in Codex.

What a time to build.

[Ryan Niessen @RyanNiessen]

@thesamparr The ROI on "someone actually thought about the customer for 14 seconds" remains undefeated.

[Ryan Niessen @RyanNiessen]

@petergyang I'm using Buffer to schedule posts you get a few accounts free and you can give codex an API key. Been smooth so far but I'm using it for linkedin and X, haven't tried tiktok or FB

[Ryan Niessen @RyanNiessen]

@startupideaspod The funny part is the "boring" agent is usually the valuable one. Nobody needs a genius robot employee on day one. They need missed calls answered, leads followed up with, invoices checked, reports drafted, and fewer things slipping through the cracks.

[Ryan Niessen @RyanNiessen]

I was sitting in the sauna after my workout today feeling a little frustrated.

It's been a chaotic week, and it was my first day without back-to-back calls. Somehow I still walked away thinking, *"I don't think I got enough done."*

Then I stopped and actually made a list of what I did:

* Published two blog posts.
* Scheduled our weekly email newsletter.
* Built the replay page for last night's webinar.
* Created a new funnel with an opt-in page, thank-you page, and email automation.
* Cut a 3-hour webinar into a focused 1-hour version and published it.
* Finished a couple more pages for our new website that were in progress.
* And queued up several more projects that Codex is already working through.

A couple of years ago, that probably would've been a week's worth of work for me.

Now, I can do not only more... but better. Ain't no ai slop here.

To be clear, I'm non-technical. I know basic code and have built a career with user-friendly building tools.

Codex is just the latest non-techy tool I've learned, and it has made work so much fun that it honestly feels like magic.

Almost every week I feel like I learn a new capability that blows my mind and changes how I get stuff done.

If you're a small business owner and you haven't gone deep on AI yet, give codex or claude a try. Go deep with it, and push the limits of what's possible - simply by asking it to do stuff for you.

Imagine what you could do if every team member got a week's worth of work done in a day or 2.

[Ryan Niessen @RyanNiessen]

Just sent an SMS campaign and forgot to change the sending number to the right team member.

So it went out from our default number instead.

Classic stupid human error.

Next time, I’ll just have Codex do it.

Set up the campaign, pick the segment, choose the sender, check the links, and get it queued correctly.

[Ryan Niessen @RyanNiessen]

If you can do just 2x more, 2x better with codex, how much would your business grow in the next 12 months?

What about 5x? 10x?

This is easy - and 2x gains is pretty darn conservative. No fancy automation or agents. Just a $100 - $200 codex subscription, high agency mindset, and domain expertise.

[Ryan Niessen @RyanNiessen]

🤣🤣🤣

[NUCLR GOLF @NUCLRGOLF]

Your friend convincing you to play another 9 holes with the boys 🏌️🙌

[Ryan Niessen @RyanNiessen]

I think this is even bigger for small businesses than enterprise. One high-agency person with Codex can start attacking the bottlenecks across ops, content, reporting, customer experience, internal tools etc. What I get done in a day now is what used to take me a week - feels like magic

[Ryan Niessen @RyanNiessen]

@Zephyr_hg Link to marketing outputs please. I've yet to see someone publish quality high-taste content at this scale

[Ryan Niessen @RyanNiessen]

@geoffreylitt love this and my experience has been similar, I get the most value out of codex running a few threads at the same time, being in the loop to make sure output is great before anything gets published

[Ryan Niessen @RyanNiessen]

I had almost the same experience today with a 3-hour webinar. My first instinct was to go find another editing/transcription tool. Then I just asked Codex. It helped create the timestamp plan and cut the file locally. The more I use it, the more "just ask Codex first" becomes the default.

[Ryan Niessen @RyanNiessen]

As a non-technical person, Codex has been my daily driver all year, and somehow every week I’m still blown away by what it can do.

Today I needed to turn a 3-hour webinar into a tight 1-hour version.

My first thought was Descript. Didn’t really want to pay for it.

My second thought was Vimeo Editor. But for something that long, the text-based editing workflow I wanted wasn’t going to work.

Then I had the obvious thought:

Why not just ask Codex?

So I did.

It helped me think through the edit, identify the right sections, build a timestamp plan, and then actually cut the video locally.

What I thought was going to be a whole annoying software/tooling problem turned into a 10-minute workflow.

Then I shared it with a teammate, and he was blown away.

He asked if it could add motion graphics too.

Sure enough, it could. On brand, and they looked great.

The lesson I keep relearning:

You don’t need to know exactly what’s possible.

You just need to ask.