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@andrewziperski Every few years there's something new to complain about like this. Just build value and stop worrying about what everyone else is doing.
Figma made it easy to work with developers, inevitably just becoming the go to.
Invision was also in the days where being a front end developer felt more limiting, and figma opened that up.
Separately, I think Canva 2018-2019 could’ve gone either way too. For Canva it initially was the go to for sizing profile images. They ranked well SEO wise there, then landed and expanded from there.