Chris G.

BENGALS FAN. Gamecock football . DUKE BASKETBALL. SC HS Football lover. AAU Basketball coach.

[Chris G. @SCBengalsFan]

@zimwhodey Horn a beast

[Chris G. @SCBengalsFan]

@DrJesseMorse Would you trade dobbins, DK, waddle, and Jake Ferguson for Rhamondre, tee, and LaPorta.

[Chris G. @SCBengalsFan]

@zimwhodey Yoshi is bigger, faster, and has a better QB than Puka.

[Chris G. @SCBengalsFan]

IF Chase’s hold out continues into the season Iosivas will be this year’s Puka Nacua @zimwhodey

[ZIM @zimwhodey]

They just went 38-0… fuckin nuts. Deep ass roster. They could ball. They had shooters / shot blockers / could hit the mid range consistently/ perimeter defenders / & bodies to out rebound whoever. Dominant

Good win. #gamecocks

[Chris G. @SCBengalsFan]

Tough 3v3 question for you @JMToWin fields, rashee, CMC vs Josh Allen, Deebo, and Kelce. What side you lean to. Both make sense in my lineup construction

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Chris G. @SCBengalsFan]

Bengals defense did thriller much better.

[Thomas Kopelman 💵 @TKopelman]

Your benefits make up 32% of your total comp

Yet the average person just clicks through their benefits to get them done

Don't be that person

Let me teach you what you need to know about your company benefits:

[Chris G. @SCBengalsFan]

Damn Saquon woulda ate tonight. Smh.

[Chris G. @SCBengalsFan]

@zimwhodey It’s the simple shit that matters the most

[Chris G. @SCBengalsFan]

@DrJesseMorse I need a TE to replace Kelce. Is likely going to see enough work to be a viable candidate?

[Chris G. @SCBengalsFan]

@DrJesseMorse @DrJesseMorse

[Chris G. @SCBengalsFan]

@DrJesseMorse Should I be shopping him? I had enough of this experiment last year with Keenan Allen.

[Chris G. @SCBengalsFan]

@HilowFF As a bengals fan I was tryna keep him a secret. I think he has earned the starting 3rd down back role and gets plenty of opportunities.

[Chris G. @SCBengalsFan]

@zimwhodey Can definitely see Turner’s speed tracking down that out right.

[Chris G. @SCBengalsFan]

This whole video is why I’m not concerned about the Browns this year 😂 @zimwhodey

[Dov Kleiman @NFL_DovKleiman]

Fight: #Browns players going after it during Training Camp.

(Via @MaryKayCabot)

[Chris G. @SCBengalsFan]

My guy!

[Rookie Watch @RookieWatxh]

Joe Burrow is reportedly viewed as the second best QB in the NFL and it’s “not” even close according to one AFC coach.

Burrow was recently ranked as the second best QB in the NFL by executives, scouts, coaches, and players in a survey done by ESPN.

One NFL scout said that Burrow’s consistency is “a lot like” Tom Brady and Drew Brees.

One AFC coach also said Burrow is “more skilled” than people give him credit for.

The Bengals made the RIGHT choice with their first overall pick in 2020 😳

[Chris G. @SCBengalsFan]

@PFF Bengals #WhoDey

[ZIM @zimwhodey]

Too blessed. Too talented. Too unfazed. The fuck they thought this was? Not even in our prime yet. Don’t let anyone in life try & diminish your accomplishments on your path to sucess simply b/c they can’t manage their insecurities. That’s not your fault.

It’s almost 🕘 9 folks.