Samantha Gathmann Burdel

#digitalstrategist and #engagementstrategist guru. Passionate cook and fan for everything sports. Living life to the fullest and tweeting along the way.

[Samantha Gathmann Burdel @SGathmann]

During the holiday season, businesses & people get lost in the hustle & bustle. @HafodHardware reminds us to take time this holiday season and remember it's not about how much you spend but the thought & emotion that counts.
https://t.co/IOPz0UM42C #holidayads #holidaymarketing

[Samantha Gathmann Burdel @SGathmann]

Lay's new logo debut illustrates that branding is important even for the largest market share holders. The re-brand doesn't have to be major, but it does need to evolve with your customers and environment. Lay's does a perfect job…https://t.co/e7bTmKPqdq https://t.co/vIvcGjZNIZ

[Samantha Gathmann Burdel @SGathmann]

Looking for a good chuckle? @Splenda delights with a good humor ad- check it out! https://t.co/WB4mkXuxXs #adweek #splenda #grow

[Samantha Gathmann Burdel @SGathmann]

For anyone that thought OOH advertising was dead, think again- it's the only traditional medium growing! Nielsen found 66% of U.S. travelers report taking an action on their smartphone after exposure to an OOH ad. OOH + Digital= th…https://t.co/22r8qT2pVV https://t.co/A2dAv7Yay2

[Samantha Gathmann Burdel @SGathmann]

So excited for the Nordstrom Women store opening in Oct! Their street style inspired campaign shows Nordstrom understands that segmentation and targeting is key to win their complex New Yorkers! #nordstrom #segmentationiskey #newma…https://t.co/bUsdHvj40e https://t.co/sAzDvmxNuO

[Samantha Gathmann Burdel @SGathmann]

Sustainability is here to stay. Brands need to have this top of mind as they continue to entice new consumers and retain the younger generations. #sustainability #consumerbehavior #nielsen #retailers https://t.co/RkJrOeIqZ7

[Samantha Gathmann Burdel @SGathmann]

Public Service Announcement: Today is 7-11. This means free slurpees you'll!! #FreeSlurpeeDay
https://t.co/QcGqnIt0jY

[Samantha Gathmann Burdel @SGathmann]

Facebook is at it again, with the launch of their new fan subscription tool. Will this new found way of making money entice content creators away from YouTube and onto Facebook? My answer is yes. #adweek #contentcreators #digitalma…https://t.co/DFW0pIXa3m https://t.co/gByrzH5nrT

[Samantha Gathmann Burdel @SGathmann]

Despite all the ups and down for YouTube, they are still increasing in ad dollars. The only kicker, their retailer friends are decreasing their spend and in trouble due to Amazon. Will retailers continue to spiral or will Amazon ta…https://t.co/ar62lCJidP https://t.co/jwXbpMghFY

[Samantha Gathmann Burdel @SGathmann]

Lush shares it is leaving social media. While I have even thought of leaving the scene, it seems unwise to do something that might hurt their marketing and brand awareness. Will they inspire other brands to do the same or will this be the beginning to Lus…https://t.co/YJIAwrLkAJ

[Samantha Gathmann Burdel @SGathmann]

Look out Apple, Alexa enabled headphones by Amazon are coming. Amazon will need to be able to get the right price, sleek design, cross functionality, and seamless experience to compete with Apple. Can they do it? We will find out!…https://t.co/84pRaH0D0h https://t.co/E9jUmLW53z

[Samantha Gathmann Burdel @SGathmann]

Consumers have spoken and all natural, non toxic "clean brands" are the future for beauty brands. With the industry projected to reach $22B by 2024, it will be interesting to see how current beauty brands react and if brands are wi…https://t.co/rVXnsihAlQ https://t.co/2BrdaLHC8x

[Samantha Gathmann Burdel @SGathmann]

Twitter is combing Periscope and Snapchat together to create their very own camera feature that makes it easier and more visually appealing to post photos and videos. Now people and brands can post real time updates with engaging c…https://t.co/v3pgflqbbn https://t.co/6p4J7zKT7F

[Samantha Gathmann Burdel @SGathmann]

Engaging with your audience is key for retention and acquisition of customers. Today, here are 12 amazing brands that have engaged with their women audience by supporting and championing ladies through creative marketing campaigns.…https://t.co/xBa543uPlu https://t.co/hlm2sVZ4CT

[Samantha Gathmann Burdel @SGathmann]

Everything comes down to relationship building. Research shows that even celebrity influencers and brands need to come to a mutually beneficial relationship in order to gain authenticity with their audience and a long lasting fri…https://t.co/drRl4WWjMU https://t.co/CqjAB5b90m

[Samantha Gathmann Burdel @SGathmann]

@tcortese gives a realistic and humbling insight into the creation of Peloton Interactive. My key takeaways are creating a successful business is all about understanding your industry, your consumer, and being willing to do somet…https://t.co/g5UFaE5v11 https://t.co/N3ZVgPa5JB

[Samantha Gathmann Burdel @SGathmann]

@Nike does it again. Celebrating people's accomplishments through the hardest challenges! #nikestrong https://t.co/XyxdmzE4iV

[Samantha Gathmann Burdel @SGathmann]

Being a successful business woman doesn't mean your health has to take a back seat. Learn how to make health a top priority! #classpass #healthyliving https://t.co/tbPL57gCqt

[Samantha Gathmann Burdel @SGathmann]

Belief driven purchases are the future. Brands need to take stand #nike #takeastand https://t.co/HQILPWB2T4

[Samantha Gathmann Burdel @SGathmann]

While I am a true believer in Instagram, the loss of it's Founders makes me wonder what will happen to this bright star https://t.co/B2GTgdh8o2