Tom Cortese

Peloton Co-Founder. Product Chief. Builder. Food lover. Consumer of too much news. Athlete turned dad. Now building

[Tom Cortese @tcortese]

This week, great brands are releasing their Super Bowl ads. I was feeling left out. So, we teamed up with our friends at Creech studios, pulled a few crumbled up single dollar bills out of our pockets, and launched our 'Not a Bowl' ad! ...in a world of sleek, generated AI videos, we were pretty excited to have some low-budget fun. ...perhaps, similarly, in a world of lunch-time-sameness, our real food on real bread stands apart from the rest. https://t.co/AVBRZKT4zO

[Tom Cortese @tcortese]

https://t.co/dYINvaOIjZ

Sharing some hard-earned lessons on why *Product is Brand is Culture* — and why getting the core right matters more than anything else.

Hope it’s useful to anyone building something real.

[Tom Cortese @tcortese]

https://t.co/XPjpRnJzht

[Tom Cortese @tcortese]

And here is the direct link to selections of John Foley's 2011 initial Peloton Pitch Deck https://t.co/aOAqltWJcr

[Tom Cortese @tcortese]

I shared this note with the team today about John Foley and Hisao Kushi moving on from Peloton Interactive.  I am eternally grateful to John for his entrepreneurial drive and the gift of Peloton. As John embarks on his next journey, I know that it only me…https://t.co/XkiGEAAm4X

[John Foley @keylargofoley]

Senator Rubio, with respect, my feeling is that great fitness should cross party lines 😊

P.s. I wouldn't wish anyone—liberal or conservative—a caramel macchiato after a workout.

[John Foley @keylargofoley]

“As a fitness editor, I’ve been testing treadmills for over five years, and only one of them makes me actually look forward to clocking miles indoors — the Peloton Tread.”

Huge thanks to @janemcguire @tomsguide for the excellent write up! : )

https://t.co/41pKAjA2yu @onepeloton

[Peloton @onepeloton]

Our first ever AI-enabled strength device easily connects to your TV and provides motivating metrics and personalized class recommendations. Coming 2022 — sign up to be the first to know when it’s available.
https://t.co/dTfF20RQa6

[John Foley @keylargofoley]

Starting at $495 USD (£450 GBP / $645 CAD /€495 EUR/ $750 AUD), Peloton Guide is our most accessible hardware product yet. We’re relentlessly focused on making a Peloton Membership the best value in fitness.

[John Foley @keylargofoley]

I enjoyed reading this review of the new Peloton Tread in @MensHealthMag. @SpencerDukoff, we're grateful to be a part of your journey & we agree -- it's so much more than just a treadmill. Thank you for capturing the elements of our "secret sauce". https://t.co/eefFzFV6EX

[John Foley @keylargofoley]

It's not every day I get to reminisce about the Peloton origin story with my co-founders. Thanks to @FortuneMagazine and @rhackett for providing a glimpse into our early days. It's been an amazing ride (no pun intended!) and we're just getting started. https://t.co/pEAWxN3o1M

[John Foley @keylargofoley]

Big thanks to @johndstoll for his review in the @WSJ of the Peloton Bike+: "The Peloton formula—hardware, classes and social interaction—leads to the thrill and adrenaline of a sport rather than the drudgery and isolation of working out at home." https://t.co/uQXyaJYKfn

[Ray Maker @dcrainmakerblog]

Well then, that's not too shabby at all. First rides with new Peloton Bike+ and new digital resistance system. It uses a stepper-motor similiar to some smart trainers. A bit smoothed, but that's logical here. Compared to PowerTap P2 power meter pedals. *WAY* better than before.

[dbrodey @dbrodey]

A Forbes story—on mental health and a Peloton bike—is setting records for viewership. My question is why? @NAMIConnecticut @HenneGeek @onepeloton @Adweek

[Peloton @onepeloton]

.@WSJ features Peloton's latest round of financing, which values the company at $1.25 billion: https://t.co/MeLC9HULCo #ridepeloton

[Peloton @onepeloton]

The @TODAYshow celebrates Mother's Day by surprising Marcie Jaworski w/her very own Peloton bike: https://t.co/ss7SmHRhMc #ridepeloton

[The Ellen Show @TheEllenShow]

In case you were wondering about my gorgeous new physique, I've been taking a lot of @RidePeloton classes. And no, they're not paying me…yet

[christina applegate @1capplegate]

Just used my @RidePeloton bike for the 1st time. I am in love! Best purchase ever!!!!

[Neil Patrick Harris @ActuallyNPH]

I just finished my first at home spin class with @RidePeloton. Loved it! Tough workout, great music, fetching instructors. I'm hooked.