SHIFT@TPM

The innovative publishing team behind Talking Points Memo, the prototype of what a successful Web-based news organization is likely to be in the future -@TIME

[Amanda Hale @hale_a]

"In Search of Lost Time" sponsored by @Cartier #LiteratureSponsoredBy

[SHIFT@TPM @SHIFTTPM]

"Leaves of Grass," sponsored by @JohnDeere #LiteratureSponsoredBy

[SHIFT@TPM @SHIFTTPM]

"Invisible Man," sponsored by @LensCrafters #LiteratureSponsoredBy

[SHIFT@TPM @SHIFTTPM]

"A Moveable Feast," sponsored by @Seamless #LiteratureSponsoredBy

[SHIFT@TPM @SHIFTTPM]

It's the beginning of the end for @MadMen_AMC -- here's a look at the era that changed advertising forever: http://t.co/eBxK0gVjbU

[SHIFT@TPM @SHIFTTPM]

"Content is not better than ads because it’s content. It can be better but it has to be really good." Amen, @SebTomich !

[SHIFT@TPM @SHIFTTPM]

If traditional digital ads are wallpaper, is native a painting? Did we just overthink that? http://t.co/brkdlt4ZEe

[Amanda Hale @hale_a]

just remembered 10 yrs ago @target bought out @thenewyorker & ran tons of quirky nyer-esque cartoons Birth of native? http://t.co/yl5mbsWi8y

[SHIFT@TPM @SHIFTTPM]

Marketers need publishers like a fish needs...water, maybe? via @contently: http://t.co/WFKChblUeA

[SHIFT@TPM @SHIFTTPM]

The people have spoken, and they have some problems with Obamacare. Read the full story: http://t.co/4S04B2Geyi

[SHIFT@TPM @SHIFTTPM]

You can hold your phone above the new @tbrandstudio native print ad and initiate video -- what a time to be alive! http://t.co/ZNImMhcYdc

[Mediagazer @mediagazer]

Podcasts are neither exploding nor dying - they've been steadily growing for a decade http://t.co/3kANDzCG7N http://t.co/N7kIE9S4l6

[SHIFT@TPM @SHIFTTPM]

Maybe publishers' answer to Ad Block is providing ads that people don't want to block! http://t.co/FBed0rjqpF

[SHIFT@TPM @SHIFTTPM]

So excited about this @kdoctor piece for @NiemanLab on @TPM's business strategies/native ad push! http://t.co/MFkMjIaGBW

[Nieman Lab @NiemanLab]

What's clickbait? An insult publishers use to put each other down, according to the editors of The Awl. http://t.co/mQ1gtygtF0

[SHIFT@TPM @SHIFTTPM]

Things Canadians love: maple syrup, Celine Dion, and native advertising??http://t.co/XMR2L53ys9

[SHIFT@TPM @SHIFTTPM]

"At other news orgs, product reports to the business side, but at Quartz...editors and developers work together." http://t.co/19UgyH2N7Y

[SHIFT@TPM @SHIFTTPM]

"I guarantee by the year 2000, banner ads will be gone." - Seth Godin, 1998. http://t.co/IvCxys875Q

[SHIFT@TPM @SHIFTTPM]

We think "clickbait" is an after-the-fact term -- you use it when you feel duped by bad content. h/t @digiday: http://t.co/PmSghv99VQ