After 8+ incredible years with @nytimes Advertising, I’m joining the @TheAuthletic@amather and the broader leadership team at @TheAthletic as Chief Commercial Officer. I couldn’t be more excited to help build the business of one of the biggest sports media brands in the world.
It's incredible that LeBron James and Bryce Harper were both on the cover of Sports Illustrated at 16 years old labeled as the "Chosen One."
And not only did they live up to the hype, but they have exceeded it.
The video on the left is Manchester City fans celebrating winning the Champions League
The video on the right is Nashville fans celebrating tying up Leagues Cup
How does this impact the legacy of the Champions League and when will the rest of the world catch up to MLS passion?
The Athletic's all-new Formula One team includes:
🏁 @LukeSmithF1 who's been covering F1 for a decade
🏁 @mwc13_3 who launched the "Fuel for Thought" driver interview series at SI
🏁 Managing editor @adavies47
Plus contributions from the rest of the @TheAthleticAUTO stafThe Athletic's all-new Formula One team includes:
🏁 @LukeSmithF1 who's been covering F1 for a decade
🏁 @mwc13_3 who launched the "Fuel for Thought" driver interview series at SI
🏁 Managing editor @adavies47
Plus contributions from the rest of the @TheAthleticAUTO stafThe Athletic's all-new Formula One team includes:
🏁 @LukeSmithF1 who's been covering F1 for a decade
🏁 @mwc13_3 who launched the "Fuel for Thought" driver interview series at SI
🏁 Managing editor @adavies47
Plus contributions from the rest of the @TheAthleticAUTO staff
.@TheAthletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer @SebTomich is focused on more than just selling ads directly to prospective advertisers. https://t.co/VLF6bOi8i0
A new team of writers and editors dedicated to covering two of the biggest soccer clubs in the world, Barcelona and Real Madrid, have joined @TheAthletic ⚽️https://t.co/YU08IBvg5A
Could not be more excited to join The Athletic. I’ve been a fan and subscriber for years and am thrilled to be part of this amazing team. We’re going to have a helluva lot of fun creating the most dynamic and dominant sports site in the world. https://t.co/ULNLLwBEGp
@bmorrissey@ShiraOvide 1.) Last time I responded to this I walked into a sales call with Live Intent. But I’ll say again, we agree! @andrewrsorkin does too
@bmorrissey Give us partial credit...We did pull programmatic out of our biggest newsletter The Morning last year, so no more utter shit ads in that one. Next step is to make the better ads.
Our work with @Verizon took another big leap today - new formats that we've invented in our 5G Lab launched with our new "From Here" series. Experience the inner workings of @FaZeClan on your new 5G iPhone. Thank you @diegoscotti and the VZ / NYT teams! https://t.co/3KE9KKHRAS
👇. After a year+ of development, we launch Pivotal. Huge shoutout to the teams involved and a step closer on the eternal quest to move Advertisers closer to the topics readers care about. High quality news is Brand Beneficial!
NEW: @nytimes has a new ad program called “Pivotal” designed to help brands address sensitive topics like race, climate, sex, gender, tech and money.
https://t.co/Q4No3kNb8N