Sebastian Tomich

Chief Commercial & Development Officer @ The Athletic, former NYT Head of Ads. Manchester United owns my weekends. Love making stuff.

[Sebastian Tomich @SebTomich]

After 8+ incredible years with @nytimes Advertising, I’m joining the @TheAuthletic @amather and the broader leadership team at @TheAthletic as Chief Commercial Officer. I couldn’t be more excited to help build the business of one of the biggest sports media brands in the world.

[Joe Pompliano @JoePompliano]

It's incredible that LeBron James and Bryce Harper were both on the cover of Sports Illustrated at 16 years old labeled as the "Chosen One."

And not only did they live up to the hype, but they have exceeded it.

[NYTimes Communications @NYTimesPR]

🏈 We're thrilled to announce that Dianna Russini is joining @TheAthletic as a Senior NFL Insider! https://t.co/V8mrwat6op

[MLS Buzz @MLS_Buzz]

The video on the left is Manchester City fans celebrating winning the Champions League

The video on the right is Nashville fans celebrating tying up Leagues Cup

How does this impact the legacy of the Champions League and when will the rest of the world catch up to MLS passion?

[Alan Shearer @alanshearer]

Come on Harry it’s time to go! 🤪

[Sebastian Tomich @SebTomich]

Pumped to have @diannaESPN on board!

[Andrew Marchand @AndrewMarchand]

NEWS: Diana Russini is leaving ESPN to join The Athletic, The Post has learned.

https://t.co/nRLhV8x1Ve

[Manchester United @ManUtd]

The Erik ten Hag era has begun.

[The Athletic @TheAthletic]

The Athletic's all-new Formula One team includes:
🏁 @LukeSmithF1 who's been covering F1 for a decade
🏁 @mwc13_3 who launched the "Fuel for Thought" driver interview series at SI
🏁 Managing editor @adavies47

Plus contributions from the rest of the @TheAthleticAUTO stafThe Athletic's all-new Formula One team includes:
🏁 @LukeSmithF1 who's been covering F1 for a decade
🏁 @mwc13_3 who launched the "Fuel for Thought" driver interview series at SI
🏁 Managing editor @adavies47

Plus contributions from the rest of the @TheAthleticAUTO stafThe Athletic's all-new Formula One team includes:
🏁 @LukeSmithF1 who's been covering F1 for a decade
🏁 @mwc13_3 who launched the "Fuel for Thought" driver interview series at SI
🏁 Managing editor @adavies47

Plus contributions from the rest of the @TheAthleticAUTO staff

[NYTimes Communications @NYTimesPR]

Start your engines! @TheAthletic launches new @F1 coverage vertical in time for the 2023 season. https://t.co/2JiCFwgLdG

[Digiday @Digiday]

.@TheAthletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer @SebTomich is focused on more than just selling ads directly to prospective advertisers. https://t.co/VLF6bOi8i0

[Sebastian Tomich @SebTomich]

@bmorrissey @chaykak Love this

[Sebastian Tomich @SebTomich]

Biggest news event of the year. Let’s go!

[NYTimes Communications @NYTimesPR]

A new team of writers and editors dedicated to covering two of the biggest soccer clubs in the world, Barcelona and Real Madrid, have joined @TheAthletic ⚽️https://t.co/YU08IBvg5A

[Sebastian Tomich @SebTomich]

One of the biggest roster moves of the year! Thrilled to have @stevenjay lead our newsroom.

[Steven Ginsberg @stevenjay]

Could not be more excited to join The Athletic. I’ve been a fan and subscriber for years and am thrilled to be part of this amazing team. We’re going to have a helluva lot of fun creating the most dynamic and dominant sports site in the world. https://t.co/ULNLLwBEGp

[Marc Lore @MarcLore]

Eventful morning at @RoseBowlStadium with my friend @richeisen, @StJude, and some incredible @NFL Legends.

Now landing in Minnesota for some @Timberwolves playoff basketball!

[Sebastian Tomich @SebTomich]

@bmorrissey @ShiraOvide 1.) Last time I responded to this I walked into a sales call with Live Intent. But I’ll say again, we agree! @andrewrsorkin does too

[Sebastian Tomich @SebTomich]

@bmorrissey Give us partial credit...We did pull programmatic out of our biggest newsletter The Morning last year, so no more utter shit ads in that one. Next step is to make the better ads.

[Diego Scotti @diegoscotti]

Just one of the ways #5G will transform how we live, work and play -- the future of journalism with 5G Ultra Wideband and the @nytimes. #5GJustGotReal

[Gabriel Dorosz @gabedorosz]

New York Times CEO @meredith_levien is live right now with Verizon CEO @hansvestberg talking about our 5G work with Verizon.

[Sebastian Tomich @SebTomich]

Our work with @Verizon took another big leap today - new formats that we've invented in our 5G Lab launched with our new "From Here" series. Experience the inner workings of @FaZeClan on your new 5G iPhone. Thank you @diegoscotti and the VZ / NYT teams! https://t.co/3KE9KKHRAS

[Sebastian Tomich @SebTomich]

👇. After a year+ of development, we launch Pivotal. Huge shoutout to the teams involved and a step closer on the eternal quest to move Advertisers closer to the topics readers care about. High quality news is Brand Beneficial!

[Sara Fischer @sarafischer]

NEW: @nytimes has a new ad program called “Pivotal” designed to help brands address sensitive topics like race, climate, sex, gender, tech and money.
https://t.co/Q4No3kNb8N