SMILE

We help educational organisations become authentic, timely and personalised by creating websites, apps and digital communication strategies. #HigherEd #EdTech

[SMILE @SMILEupdate]

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature?

📺 Watch the full episode now: https://t.co/hr1jgwBLBN

[SMILE @SMILEupdate]

Almost every university uses GA. France’s data protection watchdog, the CNIL, issued updated guidance on the use of Google Analytics following a decision early last year.

📺 Watch the full episode now: https://t.co/ddGwrKHgUU

[SMILE @SMILEupdate]

Lewis Wake from @univofstandrews Digital Communications team recently wrote about how Jakob's Law applies to the university website landscape. It makes sense, but how does a university stand out if you all have to look the same?

📺 Wach the episode now: https://t.co/SfaSdlxURm

[SMILE @SMILEupdate]

.@Jisc has written a thought provoking article on digital transformation for universities. Are universities prepared to mobilise? And what will happen if they don't?

📺 Watch the full episode now: https://t.co/gJ61FwM57c

[SMILE @SMILEupdate]

According to CampusESP, 85% of students' parents (sample size 21,000) desire to hear from universities at least ONCE PER WEEK. That’s 20% more than it was in 2020. But there’s an issue.

📺 Watch the full episode: https://t.co/8mbqDllp8n

[SMILE @SMILEupdate]

Cleveland State University dropped $1.4m on a rebrand. It’s not the most expensive rebrand, but funnelling some of those funds to its website wouldn’t have gone amiss.

📺 Watch the full episode: https://t.co/2Gke5LpDkI

[SMILE @SMILEupdate]

In 2020, the entirety of the HE sector pivoted to online learning within days. Since then we’ve tried to take the best of digital education forward.

📺 Watch the full episode now: https://t.co/xquwCtXZrj

[SMILE @SMILEupdate]

Alumni are suing University of Southern California and education provider 2U for “inflating rankings.” Allegedly, the University cherry-picked data and used the success of its in-person doctoral students to represent ALL its online cohorts.

Watch now: https://t.co/gkKIaVyCLw

[SMILE @SMILEupdate]

For all the hype, you’d expect TikTok to be the preferred social platform for students. But it really isn’t. Based on a survey of 20,000 UG, PG and PhD students globally, TikTok ranks way lower than I expected.

📺 Watch the full episode now: https://t.co/8zD6AuJRRw

[SMILE @SMILEupdate]

.@KwantlenU invited its “almost-alumni” @VancityReynolds to share his favourite holiday movies - which he did on their blog (presumably to crickets.) But then Kwantlen shared the list on LinkedIn and BOOM!

📺 Watch the full episode now: https://t.co/M8aD8vEU8u

[SMILE @SMILEupdate]

.@usfca has partnered with the automated taxi company @Cruise to provide free driverless rides for students. What could go wrong? Cruise highlights that the programme is a “first-ever”!

📺 Watch the full episode now: https://t.co/1lxDuXZ1MK

[SMILE @SMILEupdate]

The @UniofHerts knocked it out of the park with a video game campus tour. Join us talking to the game's creator Martin Jacob! ⭐

📺 Watch the full episode now: https://t.co/0iZSKM5ZcH

[SMILE @SMILEupdate]

@ChatGPT made waves when it was launched in Q4 2022. Is this the iPhone moment for Artificial Intelligence? Now it's freely available and easy to use - what does this mean for marketers and educators?

📺 Watch the full episode: https://t.co/EwRxAUszxz

[SMILE @SMILEupdate]

Not a big player university? Neither were @NatUniv. But they're bucking the US trend of terrible financial health and took lessons from one specific type of business. We go through the incredible story from Forbes ⭐

📺 Watch the full episode now: https://t.co/7ndsC29c7j

[SMILE @SMILEupdate]

.@Google is extending its “Grow with Google” initiative to university partners. Similar to degree apprenticeships, each programme addresses in-demand skills gaps and takes around four to five months to complete.

📺 Watch the full episode now: https://t.co/GjEqExFytl

[SMILE @SMILEupdate]

.@ucddublin have u-turned on their email for life policy - but in fact, it's more than that. And students aren't happy.

📺 Watch the full episode now: https://t.co/ltED3OVni2

[SMILE @SMILEupdate]

£236 million, anyone? With the majority of UK universities classed as public institutions, they are subject to open procurement to ensure fair competition. This also means you can spy on how your competitors are spending! 👀

📺 Watch the full episode now: https://t.co/PUvwLrNw8n

[SMILE @SMILEupdate]

We’ll see the death of the social media newsfeed within five years. The warning signs are here: Instagram's “immersive feed", OG platform's pivoting to discovery and more!

📺 Find out about the opportunities for university marketers: https://t.co/WdJAohs15W

[FindAUniversity @FindAUniversity]

Be sure to join our very own @postsgradually where we'll be presenting the results of our research into open day preferences that we've been quietly working on with our Postgraduate Pulse surveys.

Find out more and register here 👉 https://t.co/udk3qWY1x4

[SMILE @SMILEupdate]

The CAO were researching mobile-friendly prospectuses and came across SMILE’s Prospectus+. Fast forward 5 months and we’ve helped them to create an accessible, mobile-optimised version of their prospectus, also known as the CAO Handbook.

➡️ Read more: https://t.co/VqActBQ4Cn