Standard Media Index

SMI works with leading global Partner Agencies to provide independent, accurate, and timely ad expenditure data and pricing intelligence to the market.

[MediaPost @MediaPost]

Pharma's Digital Ad Spend Tops 50% For First Time @SMI_Data #adspending #pharma https://t.co/oZvHYjpRiZ

[MediaPost @MediaPost]

Scatter TV in sharp decline: Down 39%. National TV overall sinking 8%: @SMI_Data https://t.co/ecMD6w5RYe

[Marketing Dive @marketingdive]

Ad spending continued its decline for the fifth consecutive month, down 3% year-over-year for the month of October, according to a Standard Media Index report.

https://t.co/IvbP42X2Px

[IAB Canada @iabcanada]

After a year of volatility, what do advertisers need to consider as they look to 2023? Join the @SMI_Data Session as they uncover key strategies for the year ahead. Register today! https://t.co/3qWHRdIY0I

#ReportonData #IABCanada

[Joe Mandese @mp_joemandese]

SMI: market data implies 'normalization,' not necessarily recession @SMI_Data https://t.co/v2IIympwrU

[Standard Media Index @SMI_Data]

Pharma ad spend is shifting...find out what it means for marketers from our Head of Insights and Analytics @rickbruner at @PM360online https://t.co/ik0sDBG9iJ

[Standard Media Index @SMI_Data]

The Walking Dead ended its 11-season run last night. Check out @bristei's piece on some of the ads that ran during the series finale and data on what a Walking Dead season finale ad slot cost in years past in @Variety https://t.co/xl40beOjBZ

[Joe Mandese @mp_joemandese]

Ad market falls for 5th consecutive month in October, defies robust agency projections @SMI_Data https://t.co/DJG3aUGjsy

[CDP Institute @CDPInstitute]

A report from @SMI_Data finds that retail media is replacing paid search ads in terms of spend. https://t.co/F15KVc6eA1 #adtech

[TAG @tag_today]

Findings from the latest TAG US Fraud Benchmark Research found that more than $5 billion was spent on video impressions in transactions involving TAG Certified partners 😯. Full report can be found here 👉 https://t.co/mNdG4MGDrO
#Adfraud #digital #advertising @614group @SMI_Data

[Laurie Sullivan @LaurieSullivan]

Search spend contracting among largest 11 agencies, SMI study finds @SMI_Data https://t.co/s1QnOIFURy

[MediaPost @MediaPost]

National TV ad spend flat for September -- ending mostly monthly declines since spring @SMI_Data https://t.co/7Wwdw5aDfV

[ADWEEK @Adweek]

VOICE | In the event that we start to see ad dollars pulled back from Twitter, there is an opportunity for other social media platforms to take them. @SMI_Data has the story. https://t.co/MXR9QbWtdJ

[Standard Media Index @SMI_Data]

Thank you to @Variety for including our #adspend trend data in their piece about the potential recession! https://t.co/8Ajuhd8YSl

[Standard Media Index @SMI_Data]

According to our #data pool, ad investment continued to recede for the 4th consecutive month. It decreased -5% YoY during Sept 2022. The holiday season will be crucial to determine if the market can turn around. Read more about Sept's #adspend trends here: https://t.co/aOlxq1cguU

[Joe Mandese @mp_joemandese]

Following SMI/SQAD Deals, Dreamscape Unveils New Management Team: The private equity-backed portfolio company that acquired Standard Media Index in June and made a strategic investment in rival SQAD... https://t.co/1rtlNZinja

[Standard Media Index @SMI_Data]

Check out @bristei piece on the Charmin ad placement from last week's SNL! https://t.co/s8RfgSoDLY

[Mumbrella News @Mumbrellanews]

This month, it’s the Outdoor media underpinning the Australian market, with its ad spend jumping 34.9% to a record August level as its growth accelerates out of the COVID lows, according to the latest Standard Media Index (@SMI_Data) figures. https://t.co/aZ4OJ1FqEu

[John Koblin @koblin]

NBC's Dateline has pulled off something that few old media dinosaurs can: Adapt to a new medium. How Dateline (Dateline!) became a podcast powerhouse: https://t.co/dpGP1jk7xj

[Standard Media Index @SMI_Data]

How did Canadian ad spend perform last month? Don't miss this @mediaincanada to gain insight on these trends
https://t.co/U2NgLxEYzn