Have you watched the latest episode of AdTechTalks featuring @AccessUndertone's very own Dan Aks and Nicole Muscatello?
Listen or watch today at this link: https://t.co/mnJj1bDXMz
"One hot trend in the sector is consumer privacy protection. Perion launched a “cookieless technology” product in late 2021 that has received tremendous demand from brands, because it doesn’t compromise results and return on ad-spend."
Read more:
https://t.co/xrkCrfINmV
@accessundertone was ranked at the top of Neutronian's Q1'23 Data Privacy List 🏆 (pssst! This was a list of over 3,000 domains & companies!)
UT kills it when it comes to protecting your data and privacy and it's amazing to see that hard work pay off 👏
https://t.co/CytRptrVjV
It was estimated that in 2022, there would be 29.6 million monthly #esports viewers.
In our premiere episode of AdTechTalks, we're talking about where you can find your audience today.
🎙️ AdTechTalks premieres live here today at 11AM EST.
There are "cord cutters" and "cord nevers"
Find out how #advertisers reach their audience in our first AdTechTalks episode, "From Traditional Players To AdTech Frontrunners: TV Advertising Dollars Are Shifting to #CTV."
🎥 Premiering Monday, December 19, 2022, at 11AM EST
"[...] The adtech company posted better-than-expected results in its third-quarter earnings report, and raised its guidance at a time when much of the digital advertising industry is struggling.
Read the @themotleyfool article here 👉 https://t.co/bt4sgUXzK6
$PERI #goPERI
"CEO Doron Gerstel explained that those premium ads deliver outsize results for advertisers."
Read the complete article from @TMFBowman with @themotleyfool here ➡️ https://t.co/KqT09CWJrD
"So, what does this all boil down to? Consumer trust."
@VentureBeat article by guest writer @KristenLDolan on the #cookieless future.
https://t.co/qSJTOS0IIa
Check out this @adexchanger article discussing how brands like @MercedesBenz are reevaluating their approach to targeting with SORT –– and seeing serious results.
Read the article here 👉 https://t.co/rhrUtPqTh5
"Privacy is an opportunity to demonstrate innovation."
Check out our latest #blogpost on Cornerwatch –– a piece by Doron Gerstel, featured on https://t.co/gxwRiwD1B3
Read it here 👉https://t.co/j1nLu2mlSq
"At the heart of privacy laws are the mechanisms that power targeted advertising."
Here's a compelling article from Marketing Brew sharing how CMOs are thinking about new privacy restrictions and the importance of the knowledge around privacy laws.
https://t.co/Db7i19obD8
We're so excited to announce that our campaign with Colorado Tourism Office won the Artificial Intelligence category for the 2022 @MediaPost OMMA awards! 🎉
You can check out the winners live on their website here: https://t.co/GtII0jI5s3
Interesting read on data relationships and the 'broader digital ecosystem.'
"It's clear enough that the trend toward greater privacy regulation is only going in one direction and that brands need to set themselves up to operate on a different model."
https://t.co/JUYk6jGElv
“Utilizing Undertone’s immersive High Impact formats including Live CTV, coupled with their latest privacy-compliant targeting solution, SORT™, we were able to [...] reach entirely new audiences and see a 70% increase in brand interactions.”
https://t.co/VIMDoAOglh
Our latest blog post on #Cornerwatch discusses WHY advertisers should make the change to a targeting approach that respects privacy and drives additional, unexpected customers.
@SORTbyPerion
Read the full blog post here! 👉https://t.co/ftCqDMuLoK
We are thrilled to announce that we have been named a finalist for the OMMA Awards in the Category of Artificial Intelligence for our Colorado Tourism Office campaign with @SORTbyPerion .
See the full list of award finalists here: https://t.co/II1wJfDLs0