Tyler Swartz

Building & investing at AlphaMiner • organizer of one the largest online communities for runners • former director of product at LEX

[Tyler Swartz @swartzcenter]

1/ Pro Tip: Best way to find a job at a startup…

Hint: it doesn’t start with a job board…

a thread

[Tyler Swartz @swartzcenter]

@ja9co Nice meeting you!!

[Josh Suggs @joshsuggss]

StreetTalk has reached 8 figures in ARR and $100M in attributable revenue.

Today we're Introducing AGC: Authentic Generated Content™.

AGC is the world's first ad that nobody knows is an ad.

Advertising has become fake:

-Celebrity endorsements became Influencer Marketing.
-Influencer marketing became "UGC"
-and now we have AI UGC...

People want to buy from other people. 71% of consumers regret influencer driven purchases. 

We built AGC to be completely different. 

How it works:

1. We record hours of footage of real people using your product. 

2. We clip these reactions into creative using our team of real human editors.

The key difference: instead of strategizing content, we shoot hours of real authentic reactions then we clips these reactions rather than the other way around.

It's @garyvee method of documenting and not creating.

So far it's working: on avg AGC leads to a 4x ROAS on new customer revenue. 

Everything in my life has lead to this moment.
In highschool I was called “an idiot ”. I was in special ed. I dropped out of college with a 2.1 GPA with full conviction Street Interviews were the future of advertising. 

I had a massive chip on my shoulder. I still do. I channel that energy into building StreetTalk. This is my life’s work.

If you’re a client, friend or supporter, from the bottom of my heart, thank you.

[Harley Finkelstein @harleyf]

Most platforms 𝘵𝘢𝘭𝘬 about innovation. We just build it.⁣
⁣
At the Endorphins Running NYC Marathon pop-up this weekend, customers can “Pay with their Pace.”⁣
⁣
No cash. No cards. Just 30 seconds on a gamified treadmill to earn real store credit. Powered by @Shopify⁣

[Tyler Swartz @swartzcenter]

@alexisohanian Yup :) DMs open https://t.co/WcaqslOGkV

[Tyler Swartz @swartzcenter]

@brookeleblanc Sorry it took a few extra weeks for them to arrive. Glad you got em after all!!

[Tyler Swartz @swartzcenter]

Not the wheelchair clip tho 🤦‍♂️

#jaysontatum #tornachilles

[Tyler Swartz @swartzcenter]

@RossMackay111 1. wellness trending up
2. access to health data
3. low barrier to entry
4. easy to see progress (short amount of time)
5. loneliness at an all time

[Tyler Swartz @swartzcenter]

@AdamSinger @MartinShkreli @web3pm @EricFriedman Lol

[Tyler Swartz @swartzcenter]

🤦‍♂️

[Tyler Swartz @swartzcenter]

@zachpogrob The mad men

[Danny Miranda @heydannymiranda]

The perfect text doesn't ex-

[Ben Sharf @BenSharf]

Tyler Swartz is the Founder and CEO of Endorphins, one of the fastest-growing running communities in the United States. Previously, @swartzcenter was a Principal Investor at AlphaMiner and the Director of Product at LEX, a commercial real estate marketplace based in New York City.

In this episode of @turningpropod, @adrianalfieri and I cover how running completely reshaped Tyler’s life, why more brands are being built out of tight-knit communities, and his own transition from investor to founder.

[01:10] Tyler's community building journey
[05:17] Making new friends after college
[06:34] How close relationships evolve
[11:55] Questioning purpose and lacking direction
[15:58] Marathon training lessons
[22:33] Misconceptions about running
[23:54] Type A founders trading weights for running
[31:51] Tyler’s injury history and biggest mistakes
[38:32] Personal growth and 2023 reflections
[45:11] Finishing a race and a flood of relief
[47:44] Implementing routines after work
[51:08] Vlog concept: Birthday Party with Ben
[54:13] The value of close competition
[57:10] Understanding pain through Tyler’s lens
[1:00:00] Building Endorphins out of a community

Bookmark this and watch the full episode when you can:

[beehiiv 🐝 @beehiiv]

Introducing beehiiv AI ✨

Coming live from Uranus...

[Tyler Swartz @swartzcenter]

Let’s gooooo!

[Tyler Denk 🐝 @denk_tweets]

thrilled to officially announce our series A led by @lightspeedvp

if you like what we've done so far @beehiiv, just wait til you see what we do with this...

https://t.co/2AAckwLeHI

[Austin Rief ☕️ @austin_rief]

Every other email platform should be very very worried. @beehiiv is coming for you.

[Tim Forkin @timforkindotcom]

15 months ago I started posting about content creation

It's allowed me to work in the shadows for cool brands, editing short-form videos & consulting

Today, all of that work comes to light in the form of Rowe — my short-form video product studio.

https://t.co/J092zeGUhr

[Tyler Swartz @swartzcenter]

Who is the best at producing high quality online courses? I am seeking someone to help film edit and produce a structured course that will be distributed to thousands of people. If you know anyone my DMs are open :)

[Noah Cracknell @noahcracknelll]

Morning movement 🏃‍♀️

[Tyler Swartz @swartzcenter]

@tylerswartz @beehiiv Lets go! Two Tyler Swartz's repping Beehiiv

[Noah Cracknell @noahcracknelll]

Monday AM miles @ShervinShares @swartzcenter