Scott Peter Smith

Diary of a digital publisher | Future storytelling | Tech-Media-Culture

[Scott Peter Smith @S_P_S]

Trust Is the Asset Media Companies Cannot Afford to Lose https://t.co/ynMf4kID58

[Scott Peter Smith @S_P_S]

Content that most needs verifiable provenance - content shared virally on social media - is precisely the content most likely to lose its C2PA metadata during distribution. Open to solutions...

[Scott Peter Smith @S_P_S]

Society needs both. I'm not arguing otherwise.
But I'm thinking about models for sustaining journalism. And that question starts at the point of capture.

[Scott Peter Smith @S_P_S]

In the AI provenance question, does it make more sense for news publishers to label and identify AI-generated content - or track the provenance of captured footage and recordings?
My feeling is the latter. Here's why.

[Scott Peter Smith @S_P_S]

Verified capture is a more fundamental solution - with direct value for publishers - from which broader policy can work outward.
Captured footage provenance isn't a subset of the provenance challenge. It's a more fundamental pillar.

[Scott Peter Smith @S_P_S]

It's about information integrity, dummy.

[Scott Peter Smith @S_P_S]

Pick the purpose first.
Everything else finally starts to make sense.

[Scott Peter Smith @S_P_S]

The biggest video problem in newsrooms?
Not cameras. Not editors. Not budgets.
It’s the lack of a decision.

[Scott Peter Smith @S_P_S]

And with content authentication rules coming, that foundation problem is about to bite. Hard.

[Scott Peter Smith @S_P_S]

https://t.co/LgxDbRxrpc

[Scott Peter Smith @S_P_S]

Canon just launched a camera system for news organisations that cryptographically signs images at the moment of capture. Not in post. At capture. I like that.
The provenance record is embedded before a single edit happens. It travels with the file. It can be verified by anyone.

[Scott Peter Smith @S_P_S]

That's not a feature. That's infrastructure.
And it will help ensure preservation of culture.
South Africa is in the EMEA rollout. Whether any newsroom here is paying attention is a different question.

[Scott Peter Smith @S_P_S]

To all the news publishers out there - whether you like it or not - chatbots, whether on Claude, ChatGPT, Gemini...are becoming platforms. Open up your models faster and start listening to guys like me