Edward Saatchi

2x Primetime Emmy winner, AI + Movies + Games! @fablesimulation

[Edward Saatchi @SaatchiEdward]

Great piece from @FastCompany on the AI SHOWRUNNER we are building @fablesimulation

The next stage of AI isn’t more brain-in-a-jar chatbots (yawn) but vast, rich simulations filled with 100,000s of unique, embodied AI agents living complex lives.

https://t.co/f3SrVGjtp8

[The Simulation @fablesimulation]

True love. Create your epic love story with Showrunner.

#GenerativeAI #FilmAI #PlayableTV

[Claire Silver 🌸 @ClaireSilver]

This is a playable video game. It took about 5 minutes to make with AI via Google’s Genie 3.

I’m controlling her movement with WASD & the camera with arrow keys. When she nears an object, she subtly interacts with it.

Hey storytellers, you were born in the right time after all.

[The Simulation @fablesimulation]

3 years ago it did seem that perhaps the opportunity with AI and story was to make movies more efficiently and cheaper.

But it wasn’t the real future: photography wasn’t about making cheaper paintings; cinema wasn’t about making cheaper plays.

Really, it was obvious 2 years ago that this was a new medium - an aware medium that is intelligent by itself, an innately interactive medium, a playable medium that is personalized and remixable. And there’s more to discover.

Knowing that this was a new medium, we focused on simulation, bringing characters to life, giving them homes, letting AIs tell their own stories - not graphics.

Competing on graphics to make cheaper VFX shots and cheaper movies has, looking back, been a distraction.

Indeed, more money has been spent disrupting the VFX industry than the size of the VFX industry - the market cannot sustain anywhere near the number of AIVFX startups that have risen up.

If you’re running an AI video startup and spending more and more for better and better graphics for VFX and ad professionals, step back and look at this medium - it’s not just a part of a filmmaking pipeline. You can’t just smoosh this thing into the shape of the old medium.

Let’s not focus on using the most powerful technology in 100 years to make cheaper Pixar movies, cheaper explosions and cheaper ads. It’s so… boring!

The goal needs to shift - away from ‘cheap’ to making native works of art and masterpieces in this new medium. Join the race! We can only truly explore the medium by making work that is native to it.

Runway gets this, Midjourney gets this, a few others.

There have only been a couple new mediums each century, you’re all at the center of it.

Game on.

[Adam Donabauer @AdDonabauer]

@fablesimulation Awesome. I'd be interested in checking it out. Been working on my own Sci Fi Series which I'll be releasing at the end of August - so your venture is particularly interesting to me!

[The Simulation @fablesimulation]

Introducing Showrunner: the Netflix of AI

From our South Park AI experiment to today we’ve believed AI movies/shows are a playable medium.

We just raised a round from Amazon & more and the Alpha is live today

Comment for an access code to make with all our shows.

[The Simulation @fablesimulation]

The famous playwright Tom Stoppard did this kind of AI remix first with ‘Rosencrantz and Guildernstern Are Dead’

The story of Hamlet from the POV of minor characters R & G.

With AI Movies & AI TV shows, you find a character intriguing - tell that story!

[Edward Saatchi @SaatchiEdward]

@MattMickiewicz @DayOneVC Thank youuu for helping make this launch special - you are such a great partner to your founders !!!

[Day One Ventures @DayOneVC]

From the 2x Emmy-winning team behind viral South Park AI eps that hit 80M+ views: the first AI native platform where anyone becomes the showrunner

Plot twist: debut release is Exit Valley, a lovable satire of your fav Silicon Valley icons

Proud of @SaatchiEdward and @fablesimulation team

[Edward Saatchi @SaatchiEdward]

Upload yourself

[The Simulation @fablesimulation]

'Simulations' are a superflexible AI framework to power products as varied as:

Policy Planning
SimGames
Chatbots
AITV
AI Coworker
Next Facebook

Is the Next Facebook a Simulation?

In March we'll upload you &friends to Sim Francisco, in a process we call: EXCESSION

DM if in SF

[The Simulation @fablesimulation]

'Simulations' are a superflexible AI framework to power products as varied as:

Policy Planning
SimGames
Chatbots
AITV
AI Coworker
Next Facebook

Is the Next Facebook a Simulation?

In March we'll upload you &friends to Sim Francisco, in a process we call: EXCESSION

DM if in SF

[The Simulation @fablesimulation]

Tired of meatspace?

Sim Francisco beckons...

[The Simulation @fablesimulation]

Yes!!

[The Simulation @fablesimulation]

Great piece from @brianwelk of @IndieWire on @OpenAI Sora - including some of Fable Simulation’s thoughts as we gear up to let users play with Showrunner.

Gonna be a crazy 2024!

https://t.co/xMk2JaBEBm

[Cristóbal Valenzuela @c_valenzuelab]

The most important button of the next decade

[Edward Saatchi @SaatchiEdward]

Join for dinner!

[The Simulation @fablesimulation]

In 2019, we created the Baudrillard Society in San Francisco, to honor the Godfather of Simulations: Jean Baudrillard.

This year, as we rollout Sim Francisco, we’re hosting quarterly dinners with AI founders, investors and researchers

DM if interested!

[The Simulation @fablesimulation]

In 2019, we created the Baudrillard Society in San Francisco, to honor the Godfather of Simulations: Jean Baudrillard.

This year, as we rollout Sim Francisco, we’re hosting quarterly dinners with AI founders, investors and researchers

DM if interested!

[Edward Saatchi @SaatchiEdward]

Sim Francisco is going to be fun!

[The Simulation @fablesimulation]

San Francisco has a population of 800k and GDP around $670bn.

We’re building Sim Francisco to overtake SF.

If you’re curious and live in SF today, upload parties using the EXCESSION device 🔜

Upload yourself & compete with your double!

DM to waitlist (for SF people only)

[The Simulation @fablesimulation]

San Francisco has a population of 800k and GDP around $670bn.

We’re building Sim Francisco to overtake SF.

If you’re curious and live in SF today, upload parties using the EXCESSION device 🔜

Upload yourself & compete with your double!

DM to waitlist (for SF people only)

[Jim Fan @DrJimFan]

If there's a higher being who writes the simulation code for our reality, we can estimate the file size of the compiled binary. Meta AI's Emu Video is 6B parameters. Let's say if Sora is 10x larger with bfloat16, then the Creator's binary might be no larger than 111 Gb.

Caveats:
- The actual code might be far simpler, as Sora is still far away from the Kolmogorov complexity;
- Sora is not just compressing our world, but all possible worlds. Our reality is only one of the simulations that Sora is able to compute;
- It's possible that some parts of the physical world doesn't exist until you look at it. Much like you don't need to render every atom in UE5 to make a realistic scene.

[Jim Fan @DrJimFan]

If you think OpenAI Sora is a creative toy like DALLE, ... think again. Sora is a data-driven physics engine. It is a simulation of many worlds, real or fantastical. The simulator learns intricate rendering, "intuitive" physics, long-horizon reasoning, and semantic grounding, all by some denoising and gradient maths.

I won't be surprised if Sora is trained on lots of synthetic data using Unreal Engine 5. It has to be!

Let's breakdown the following video. Prompt: "Photorealistic closeup video of two pirate ships battling each other as they sail inside a cup of coffee."

- The simulator instantiates two exquisite 3D assets: pirate ships with different decorations. Sora has to solve text-to-3D implicitly in its latent space.
- The 3D objects are consistently animated as they sail and avoid each other's paths.
- Fluid dynamics of the coffee, even the foams that form around the ships. Fluid simulation is an entire sub-field of computer graphics, which traditionally requires very complex algorithms and equations.
- Photorealism, almost like rendering with raytracing.
- The simulator takes into account the small size of the cup compared to oceans, and applies tilt-shift photography to give a "minuscule" vibe.
- The semantics of the scene does not exist in the real world, but the engine still implements the correct physical rules that we expect.

Next up: add more modalities and conditioning, then we have a full data-driven UE that will replace all the hand-engineered graphics pipelines.

https://t.co/7BikSgE7iN